The Tyler Woodward Project

Why Podcasting Metrics Matter: Understanding the RSS Enclosure Tag

13 min · 25 de may de 2026
Portada del episodio Why Podcasting Metrics Matter: Understanding the RSS Enclosure Tag

Descripción

The Hidden Structure of Podcasting: Why It Matters Turns out, the core of podcasting isn't just about the content — it's about a tiny XML tag that nobody owns but everyone depends on. That one tag keeps the entire industry running, yet it leaves questions about measurement and control hanging in the air. In this episode: The origins of RSS and the enclosure tag Why no one owns the main infrastructure How platforms like Spotify tried to control the medium The complexity of measuring listens versus downloads What's new with Podcasting 2.0 and open extensions The implications for independence and platform risk Timestamps: 00:00 - The mystery of podcast download counts 00:21 - The birth of RSS and the enclosure tag 00:51 - How the enclosure tag revolutionized podcasting 02:04 - Who built the podcasting infrastructure? Nobody owns it. 03:56 - The basics of how podcast feeds work 04:37 - The difference between downloads and listens 06:14 - Radio vs podcast measurement methods 07:07 - How server logs improve download accuracy 08:07 - Spotify's big spend to control the medium 09:12 - The failure of platform-dependent exclusivity 10:29 - What's new with Podcasting 2.0 11:41 - The ongoing struggle to measure audience engagement 12:28 - The importance of openness for independence

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de The Tyler Woodward Project!

Empezar

2 meses por 1 €

Después 4,99 € / mes · Cancela cuando quieras.

  • Podcasts exclusivos
  • 20 horas de audiolibros / mes
  • Podcast gratuitos

Todos los episodios

31 episodios

Portada del episodio The Hidden Flaws in Streaming Audio Metrics

The Hidden Flaws in Streaming Audio Metrics

The podcast explores the challenges and limitations of streaming audio metrics, highlighting the lack of independent verification and the selective use of data by streaming platforms. It also compares streaming metrics to broadcast radio and discusses the impact on royalty pools and reclassification of premium subscriptions. Takeaways * Streaming metrics lack independent verification * Streaming platforms control how streams are classified and priced Chapters * 00:00 The Mystery of Podcast Metrics * 05:08 Defining a Stream on Spotify * 10:36 Reclassification of Premium Subscription Subscribe & Listen Apple Podcasts - https://tylerwoodward.me/apple [https://tylerwoodward.me/apple] Spotify - https://tylerwoodward.me/spotify [https://tylerwoodward.me/spotify] iHeartRadio - https://tylerwoodward.me/iheartradio [https://tylerwoodward.me/iheartradio] Amazon Music - https://tylerwoodward.me/amazon [https://tylerwoodward.me/amazon] TuneIn - https://tylerwoodward.me/tunein [https://tylerwoodward.me/tunein] Pandora - https://tylerwoodward.me/pandora [https://tylerwoodward.me/pandora] Overcast - https://tylerwoodward.me/overcast [https://tylerwoodward.me/overcast] Deezer - https://tylerwoodward.me/deezer [https://tylerwoodward.me/deezer] RSS - https://tylerwoodward.me/rss [https://tylerwoodward.me/rss] Connect & Follow Website - https://tylerwoodward.me/ [https://tylerwoodward.me/] Facebook - https://tylerwoodward.me/facebook [https://tylerwoodward.me/facebook] Threads - https://tylerwoodward.me/threads [https://tylerwoodward.me/threads] Instagram - https://tylerwoodward.me/instagram [https://tylerwoodward.me/instagram] TikTok - https://tylerwoodward.me/tiktok [https://tylerwoodward.me/tiktok] Bluesky - https://tylerwoodward.me/bluesky [https://tylerwoodward.me/bluesky] Substack - https://tylerwoodward.me/substack [https://tylerwoodward.me/substack] Riverside - https://tylerwoodward.me/riverside [https://tylerwoodward.me/riverside] Note This podcast, blog, and social accounts are personal. All opinions and observations are my own and do not reflect my employer's views.

8 de jun de 202613 min
Portada del episodio How A UK Radio Broadcast Controls Household Heating

How A UK Radio Broadcast Controls Household Heating

The conversation explores the concept of hidden data signals and focuses on the Radio Teleswitch Service (RTS) in the UK. It compares the UK approach with US systems and discusses the shutdown of the RTS after over 40 years of operation. Takeaways * Hidden data signals * Radio Teleswitch Service (RTS) Chapters * 00:00 Introduction to Hidden Data Signals * 09:14 US Approach vs. UK Approach Subscribe & Listen Apple Podcasts - https://tylerwoodward.me/apple [https://tylerwoodward.me/apple] Spotify - https://tylerwoodward.me/spotify [https://tylerwoodward.me/spotify] iHeartRadio - https://tylerwoodward.me/iheartradio [https://tylerwoodward.me/iheartradio] Amazon Music - https://tylerwoodward.me/amazon [https://tylerwoodward.me/amazon] TuneIn - https://tylerwoodward.me/tunein [https://tylerwoodward.me/tunein] Pandora - https://tylerwoodward.me/pandora [https://tylerwoodward.me/pandora] Overcast - https://tylerwoodward.me/overcast [https://tylerwoodward.me/overcast] Deezer - https://tylerwoodward.me/deezer [https://tylerwoodward.me/deezer] RSS - https://tylerwoodward.me/rss [https://tylerwoodward.me/rss] Connect & Follow Website - https://tylerwoodward.me/ [https://tylerwoodward.me/] Facebook - https://tylerwoodward.me/facebook [https://tylerwoodward.me/facebook] Threads - https://tylerwoodward.me/threads [https://tylerwoodward.me/threads] Instagram - https://tylerwoodward.me/instagram [https://tylerwoodward.me/instagram] TikTok - https://tylerwoodward.me/tiktok [https://tylerwoodward.me/tiktok] Bluesky - https://tylerwoodward.me/bluesky [https://tylerwoodward.me/bluesky] Substack - https://tylerwoodward.me/substack [https://tylerwoodward.me/substack] Riverside - https://tylerwoodward.me/riverside [https://tylerwoodward.me/riverside] Note This podcast, blog, and social accounts are personal. All opinions and observations are my own and do not reflect my employer's views.

1 de jun de 202614 min
Portada del episodio Why Podcasting Metrics Matter: Understanding the RSS Enclosure Tag

Why Podcasting Metrics Matter: Understanding the RSS Enclosure Tag

The Hidden Structure of Podcasting: Why It Matters Turns out, the core of podcasting isn't just about the content — it's about a tiny XML tag that nobody owns but everyone depends on. That one tag keeps the entire industry running, yet it leaves questions about measurement and control hanging in the air. In this episode: The origins of RSS and the enclosure tag Why no one owns the main infrastructure How platforms like Spotify tried to control the medium The complexity of measuring listens versus downloads What's new with Podcasting 2.0 and open extensions The implications for independence and platform risk Timestamps: 00:00 - The mystery of podcast download counts 00:21 - The birth of RSS and the enclosure tag 00:51 - How the enclosure tag revolutionized podcasting 02:04 - Who built the podcasting infrastructure? Nobody owns it. 03:56 - The basics of how podcast feeds work 04:37 - The difference between downloads and listens 06:14 - Radio vs podcast measurement methods 07:07 - How server logs improve download accuracy 08:07 - Spotify's big spend to control the medium 09:12 - The failure of platform-dependent exclusivity 10:29 - What's new with Podcasting 2.0 11:41 - The ongoing struggle to measure audience engagement 12:28 - The importance of openness for independence

25 de may de 202613 min