The Material Mistakes Costing Wrap Shops Money | Josh Culverhouse (Metamark)

The Material Mistakes Costing Wrap Shops Money | Josh Culverhouse (Metamark)

Most wrap shops spend thousands every year on materials. But are they actually using the right materials for the job? In this episode, Josh Culverhouse shares a perspective few people in the industry ever get. Having started on the production floor before spending nearly two decades on the manufacturing side, Josh has seen the wrap industry from every angle. Today, as Sales Director for the Americas at Metamark, he helps shops evaluate materials, reduce waste, improve margins, and make smarter business decisions. The conversation goes far beyond vinyl brands and product specifications. It's about understanding materials well enough to make better business decisions. In This Episode 00:00 - Introduction & Live from the ISA 2026 Show  02:16 - Meet Josh Culverhouse: Career Background  4:04 - Introducing Metamark to the US Market  05:15 - Embracing Product Consolidation & Supply Chain Integrity  10:43 - Shop War Stories: Navigating Product Failures  12:34 - The Power of Consultative & Educational Sales Reps  14:58 - When Manufacturer Support Saves a Pinch  19:08 - Regional Distributor Events & Industry Collaboration  27:03 - Sponsor Break: Grimco 28:14 - Advising the 30-Year Vets  29:13 - Inventory Management & Complacency Pitfalls  35:29 - Material Optimization: "Killing Ants with Bazookas"  39:38 - Evaluating Your 12-Month App Buckets for Cost Savings  44:42 - Where to Find Metamark  What Wrap Shops Get Wrong According to Josh, many shops are unknowingly overspending by using high end wrap materials where lower cost alternatives would perform just as well. A common example is using premium wrap film for simple spot graphics or flat applications that don't require the performance characteristics of a full wrap product. The result? Thousands of dollars in unnecessary material costs every year. Josh explains that the savings from proper material selection can add up to the cost of a new printer, employee bonuses, or significant business reinvestment. About Josh Culverhouse Josh Culverhouse has worked in the sign, graphics, and wrap industry since 2005. He began his career in production before spending 17 years with ORAFOL and later joining Metamark as Sales Director for the Americas. His experience spans production, installation support, distribution, sales, training, and material development. www.metamark.co.uk [http://www.metamark.co.uk]https://www.instagram.com/metamarkuk/ [https://www.instagram.com/metamarkuk/] This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

36 Years of Wrap Lessons Every Installer Should Know | Carlos Alverio (JW Graphic Installation)

After 36 years in the wrap and design industry, Carlos Alverio has seen the wrap world evolve from hand lettering trucks with straight razors to today's advanced wrap films, tools and training. Along the way, he has built a reputation as one of the industry's most respected installers, trainers and leaders. In this conversation, Carlos shares the lessons that have stood the test of time, from mastering the fundamentals and solving problems under pressure to building strong teams, creating opportunities and navigating a long career without burning bridges. If you're looking to improve as an installer, shop owner or leader, this episode is packed with practical wisdom earned over decades in the field. In this episode 00:00:00 Building Bulletproof Fundamentals With Old-School Constraints 00:04:42 The "Crummy Film" Test: How to Prove Your True Installation Skills 00:06:54 The Sink-or-Swim Method for Mastering New Techniques 00:14:02 Why You Should Take Installation Failures Personally 00:18:34 The Right Way to Earn a Promotion Before Ever Asking for It 00:23:14 A Leader's Guide to Testing Untapped Potential in Your Team 00:27:06 Why Leaving Personal Drama at the Door Elevates Your Shop 00:28:48 Efficiency vs. Speed: Why the Slowest Installer is Actually the Most Profitable 00:32:23 How to Stop New Hires from Comparing Themselves to Industry Veterans 00:33:55 The McDonald's Analogy: Why Wrapping Isn't "Dead-End" Work 00:40:55 The Strategy of Leaving a Job Without Burning a Single Bridge 00:44:57 The Golden Rule for Working With Celebrity and Athlete Clients 00:48:46 The Secret to Longevity: Reflections on a 36-Year Career The Fundamentals Never Go Out of Style "Here's a squeegee. Here's a knife. Don't cut yourself." While the tools have changed dramatically, Carlos believes those early experiences built something many installers still need today: strong fundamentals and the ability to solve problems when things don't go according to plan. About Carlos Alverio Carlos Alverio is a veteran installer and industry leader with more than three decades of experience in signs, graphics and vehicle wraps. Through JW Graphic Installation, he has worked across some of the industry's most significant projects while helping develop the next generation of installers. This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

The Pivoting Mindset That Keeps Installers in Demand | Scott Decker (WrapOn)

Some installers stay busy no matter what the market is doing. Others struggle to find steady work. So what makes the difference? Scott Decker shares the mindset and business approach that helped him build a career through racing, contract installation, tools, training and media, while staying adaptable through every stage of the journey. Scott’s story is not just about wrapping vehicles. It is about learning how to pivot, solve problems and build a reputation that keeps the phone ringing. In this episode 0:00 - Introduction: Most Wrap Shops Are a Mess — And That's Why They Need You 1:54 - Meet Scott Decker: From Racing Kid to Wrap Industry Veteran 3:10 - Going Install-Only: Wrapping Championship Cars at Hendrick Motorsports 5:18 - Scaling to 15 Installers and Discovering a New Business Model 7:18 - The Racing Mindset That Led to Building Wrap Tools 9:57 - The Knife Tucker: How a 2AM Idea on a Race Hauler Floor Became a Product 14:29 - COVID Kills the Motorsports Pipeline: Pivoting Into Training and Tools 18:48 - [BREAK / SPONSOR: Grimco] 19:15 - How to Walk Into Any Wrap Shop and Immediately Stay Booked 21:43 - The Only Advice Contract Installers Need: Do What You Say You'll Do 25:00 - Short-Term vs Long-Term Thinking: How the Best Installers Stay in Demand 32:05 - Delegation vs Abdication: How Scott Builds Teams That Actually Perform 36:39 - Managing Difficult Clients and Employees in the Wrap Industry 43:49 - Life Outside the Shop: Raising Kids, DECA, and Letting Them Find Their Own Path 49:57 - WrapOn Tools, Wrap On Academy, and How to Find Scott 52:30 - Outro Pivoting Is a Skill Scott’s career has never followed one straight line. After losing what he thought would be his forever job, he chose to build his own path instead. From graphics and printing to installation, online product sales, content and tooling, every pivot came from paying attention to where the opportunity and value actually lived. His installation company eventually grew to 15 installers, working with professional race teams and championship level motorsport brands. About Scott and Wrap On Scott grew up in racing and built his business around motorsports, branding and installation. Today, Wrap On focuses on tools, training and media for the wrap industry, including Wrap On Tools and Wrap On Academy for race wrap education. WrapOn Youtube: https://www.youtube.com/@Wrap-On Instragram: https://www.instagram.com/wrapontools Website: http://www.wrapontools.com This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

How ISA Is Helping Wrap Shops Grow Together | Craig Campbell & Tabitha Bowen

Running a wrap shop can feel isolating. Long hours. Constant problem solving. Trying to figure everything out yourself. In this episode recorded live at the International Sign Expo, Craig Campbell and Tabitha Bowen from ISA (International Sign Association) share how the wrap industry is building something many shop owners have never truly had before: community. From education and advocacy to networking, events, mentorship and shared knowledge, ISA is helping wrap shop owners stop feeling like they’re building their businesses alone. In this episode 00:00:00 An introduction to Craig and Tabitha 00:02:19 From Small Town Sign Shops to Leading the ISA  00:08:48 How the ISA Saved Wrap Shops From Being Shut Down  00:14:29 The Lightbulb Moment When Wraps Took Over the Trade Show Floor  00:16:20 Why Your Wrap Supplier Needs to Be a Partner, Not a Problem  00:17:52 Stop Being the "Cousin": The Wrap Industry Finally Gets Its Own Membership  00:23:04 Inside the Top Secret, Invite-Only Wrap Summit in Miami  00:24:26 The Industry is Exploding 18% a Year: Don't Let it Become Oversaturated  00:27:55 Install Certificates Are Useless: Why We Need Real Business Accreditation  00:31:05 Stop Obsessing Over Squeegee Techniques and Learn to Run a Business  00:32:14 How to Join the ISA Wrap Company Membership Today  A Big Shift in the Industry For years, wrap shops operated like isolated businesses. Everyone was figuring things out on their own. Now, the industry is maturing. Owners are sharing ideas, talking openly about failures and helping each other build stronger businesses. That’s the mission behind ISA’s growing focus on the wrap community. Learn more: http://www.signs.org https://www.facebook.com/ISAsigns  https://www.linkedin.com/company/international-sign-association  https://www.youtube.com/user/IntlSignAssociation   http://www.instagram.com/ISASigns This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

What Modern Wrap Shops Do to Stay Booked (It’s Not Just Wrapping) | Ray Padilla (Media Tune)

A lot of wrap shops rely on word of mouth. It works… until it doesn’t. When things slow down, there’s no pipeline. No consistency. No control. In this episode, Ray Padilla breaks down why marketing is no longer optional for wrap shops and what actually works if you want steady, predictable growth. In this episode 00:00:00 You Don't Own a Wrap Shop, You Own a Media Company! 00:02:00 How the Most Profitable Wrap Shops Scaled Their Empires 00:06:18 Digital Ads vs. Master Classes: What Actually Grows a Shop? 00:09:13 The Secret Weapon Supplier Your Wrap Shop Needs 00:10:08 $0 Marketing Budget? Do THIS Every Single Morning 00:15:00 The Exact Moment Your Shop is Ready to Hire an Agency 00:18:00 Predict Your Sales & Stop the Slow Season Panic With a CRM 00:26:00 The 5% Budget Rule Every Wrap Shop Needs to Follow 00:29:19 AI Generated Ads vs. Real Videographers: What Actually Converts? 00:31:22 Is TikTok Actually a Massive Waste of Time for Installers? 00:33:15 How Small Wrap Shops Can CRUSH Giant Corporate Franchises 00:35:54 Stop Chasing Supercars! Find the Clients That Actually Pay 00:38:25 Dominate Local SEO & Make Google Bring You Leads 00:43:10 Don't Get Scammed: Ask These 3 Questions Before Hiring a Marketer 00:46:10 Game-Changing Mentorship for 7-Figure Wrap Shop Owner If your pipeline depends on referrals, you’re exposed. Build a simple, consistent marketing system. Show your work. Educate your audience. Stay in front of people. Because the shops that market… don’t slow down when others do. Resources Media Tune: https://themediatune.com/ Follow Ray: https://www.instagram.com/raympadilla/ This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com