Exploring Digital Twin Technology with Addverb

Exploring Digital Twin Technology with Addverb

The challenge with improving warehouse performance is that it's influenced by more than just automation. Labor availability, order profiles, inventory levels, and many other variables can all affect the outcome. In our latest TZE episode, Sriram Sridhar from Addverb sat down with Jim Shaw and Drew Eubank to discuss digital twin technology and how organizations are using it to better understand existing operations, evaluate potential changes, and make more informed decisions.

Preparing For Peak Season

One of the biggest challenges in retail fulfillment is that peak demand may last only a few weeks or months, while the decisions made to support it can affect an operation for years. In this episode of The Zion Experience, Jordan Frank shares his perspective on how teams think through facility design, labor flexibility, software strategy, and automation investments when volume can fluctuate significantly throughout the year. Jordan highlights one example of how software can help operations get more out of existing automation by optimizing order flow and improving equipment utilization during peak periods.

Designing Warehouse Operations For Healthcare

Healthcare and medical device distribution centers often operate under a very different set of constraints than traditional retail or e-commerce environments. In this episode of The Zion Experience, Jim Shaw and Jordan Frank discuss how many medical device operations may not experience the same seasonal demand spikes seen elsewhere. However, strict SLA requirements and order cutoff times can still create concentrated intraday peaks where a large percentage of daily volume hits within only a few hours. The conversation covers how those operational patterns can influence warehouse design, automation strategy, flexibility, validation timelines, and long-term planning decisions across healthcare supply chains.

Live from Modex 2026!

For the first time, we brought The Zion Experience to Modex for a live recording. After a few days on the show floor, Jim Shaw and Jordan Frank sat down to talk through what stood out, what’s getting a lot of attention, and where the real value of the show comes from. One thing that stands out every year is how quickly a single question can turn into a much bigger conversation.

The Ins and Outs of Network Optimization

Every few years, most distribution centers hit a moment where they have to step back and ask: “Does our network still make sense?” Whether it’s growth, acquisitions, shifting demand, sourcing changes… it all adds up, revealing that what worked 3–5 years ago may not work today. In our latest TZE episode, @Jim Shaw and @Jordan Frank sit down with @Steve Spratt to talk about how companies should approach network optimization. The conversation includes: ➡️ What you need to know before starting a network optimization design project ➡️ Why service doesn’t always improve with proximity ➡️ How small changes (like inventory positioning or even tote size) can have an impact