#13 Scheduling Your Marketing: Creating a Rhythm That Works

#13 Scheduling Your Marketing: Creating a Rhythm That Works

Scheduling Your Marketing: Creating a Rhythm That Works Your marketing needs a HOME on your calendar. Truth is Good Intentions Don’t Create Results * “I’ll post when I have time” * Marketing gets pushed behind everything else - client work, new idea, laundry etc. Building a Weekly Marketing Rhythm that builds upon the concept discussed in a earlier episode - 30 minutes total 90 minutes core marketing work for social media. Example: * Monday: plan outline check-ins on the big goals and what is ahead this week and next * Tuesday: create, take the inspiration, and make the visuals and caption copy to share - aim for bulk * Wednesday: engage, consider 5/5/5 engage with 5 potential new leads or connections, 5 past clients or industry colleagues and 5 current clients * Thursday: email map out and execute the monthly news letters, and monthy storytelling check-ins what do you need to be promoting and sharing - with the lens of value adding to the reader - your audience * Friday: review - what got done - what is outstanding can you wrap it up before the weekend? what can wait and where does it fall in the list needs attention for your marketing Using Scheduling Tools Strategically Start Utilizing these for scheduling and giving your time back: * social schedulers Meta Business Suite * email scheduling - Gmail - Outlook - Wix - Flowdesk * reminders Client Check-ins - vendor connections * templates - note which automations you wish you had in place - in one place titled "Emails In the Works" and start drafting them out and adding them to your automation sequences via your website or Flowdesk KEY is Creating Space to Work ON Your Business - BECAUSE Your Business, YOU, Your Family Deserve that Investment of Time * CEO time > Hustling Entrepreneur * Space to Vision Casting Dream BIG and Take it to the Drawing Board Outline How to Get There * Leads to REAL Growth in the Future Want More Encouragement and Clarity on Your Marketing * Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable! * Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here [https://www.hopp.bio/justimaginemarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnac9fIF2pH9AHlcOOdH4sVXtUYl80yti2-3xoJ8zc3dAFRr8HowHVXh4eyNY_aem_Z_BGTuFsyXv0dhlMaIa3-w]. * Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC [https://www.instagram.com/just.imagine.marketingllc/] * Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions. * Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com [https://www.justimaginemarketing.com] to explore ways we can work together. Thank you for being part of our community. Until next time, keep imagining and creating!

#12 Marketing That Sounds Like YOU is Authenticity > the Algorithms

Your strongest marketing asset is YOUR perspective. What holds you back is the Comparison Trap * Borrowing someone else’s voice - is like wearing a mask and hoping people still invest and work with you * Chasing trends - dilutes your messaging and confuses those watching - makes it less clear what you do and why they should care * Losing your unique positioning - your own ideas get buried in a million little inspirations and the weight of not doing what everyone else is doing gets too big to lift off Realize that Your Story Is Part of Your Strategy: SOOOO Talk about: * why you started * lessons learned * personal transformations * personal wins * Most Importantly share WHY you care - because people listen when they know you care Creating Connection Content by Sharing Often: * What you believe * What you’ve learned * What you wish clients knew Building a Brand People Remember by Being YOU ... BECAUSE People Remember MOST .... * how you make them feel * your perspective * your values Want More Encouragement and Clarity on Your Marketing * Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable! * Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here [https://www.hopp.bio/justimaginemarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnac9fIF2pH9AHlcOOdH4sVXtUYl80yti2-3xoJ8zc3dAFRr8HowHVXh4eyNY_aem_Z_BGTuFsyXv0dhlMaIa3-w]. * Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC [https://www.instagram.com/just.imagine.marketingllc/] * Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions. * Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com [https://www.justimaginemarketing.com] to explore ways we can work together. Thank you for being part of our community. Until next time, keep imagining and creating!

#11 Batch Creating and NOT Losing Your Voice

Systems should create freedom - NOT make you feel or sound robotic. Last week, we created our very own Content Library with images, videos, and inspiration, and bucketed them into our communication pillars. What Batch Creating Looks like the Just Imagine Marketing Way: * Breaking out your marketing work into 60 minutes a week this works for messaging within Social Media, Newsletter, Automated emails and more. * Grab the timer and your favorite drink - leave the phone in the other room. * 20-minutes Captions ONLY- Draft as many as you can based on the prompts and n * 20-minutes Visuals (photos, graphics, videos etc.) Create in Canva your templates, saving brand colors and fonts, and work within a document for the month, creating your visuals pulling from your library of images and videos. * 20-minutes Scheduling. Within whatever your favorite scheduling system is Meta has one for Facebook and Instagram easily linked. Schedule away. A TRUE Set it and Forget it Method. Important to pause and recognize that most people feel like Captions are HARD. Here is what will take away the weight of creating captions: * Stop TRYING to sound so professional. You are a Professional - they want to hear from YOU. * Stuck in the overthinking and editing - suck time away from us the timer and goal to write 5-7 captions each time - moves this away. Have to work this muscle of confidence by just leaning it and doing it a little scared and overthinking. * Most people will edit their personality out of the caption. But people choose to work with people they like - they need a chance to hear from and get to know you. Your voice consistently builds trust and connection. Write like talk ... simply said. Staying Authentic while Creating Ahead * Leave space for real-time moments. * Keep stories personal share your life. * Don't remove the human element the typo, the mispronunciation. Creating Consistency That Fits Your Life KEY Point: Scheduling time within your calendar to work ON your business NOT just IN your business. * Sustainability > perfect * Build it messy in public * Action > inaction * Realistic Rhythms Want More Encouragement and Clarity on Your Marketing * Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable! * Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here [https://www.hopp.bio/justimaginemarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnac9fIF2pH9AHlcOOdH4sVXtUYl80yti2-3xoJ8zc3dAFRr8HowHVXh4eyNY_aem_Z_BGTuFsyXv0dhlMaIa3-w]. * Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC [https://www.instagram.com/just.imagine.marketingllc/] * Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions. * Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com [https://www.justimaginemarketing.com] to explore ways we can work together. Thank you for being part of our community. Until next time, keep imagining and creating!

#10 Stop Starting Over - Creating Your Content Library Building

Your business is already creating content - you just need a system to capture it. The BIG WHY Content Creation Feels Exhausting * Find yourself starting from zero each week. * Waiting for inspiration * Creating only when you need something - failing to market How to Start Building a Content Bank: Create Categories for * Frequently asked questions from clients, friends, family, etc. * Client conversations- real interactions and feedback * Lessons learned ... I have learned XYZ from my # years doing XYZ * Stories from clients, your work, your behind-the-scenes * Common mistakes or misunderstandings of your industry - DEBUNK * Industry opinions Creating a "Never Run Out of Ideas" System * Set up a "place" to organize and keep your notes * iphone notes, Canva Doc, Google Doc, Voice Memos, or Google Sheets * Save notes from conversations - use note takers and ask for clients themes questions to share and more for highlights * Create a shared album with yourself - business partner - spouse - best friend or parent and save images there you may want to share on your account. ROMANTICIZE Your Life - take away the burden of content capturing by collecting what brings joy, batch scheduling and working from your own content library. Taking these steps - and reclaim your time and clarify your messaging. Sneak Peek, we are taking on BATCH Creating without Losing Your Voice. Want More Encouragement and Clarity on Your Marketing * Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable! * Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here [https://www.hopp.bio/justimaginemarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnac9fIF2pH9AHlcOOdH4sVXtUYl80yti2-3xoJ8zc3dAFRr8HowHVXh4eyNY_aem_Z_BGTuFsyXv0dhlMaIa3-w]. * Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC [https://www.instagram.com/just.imagine.marketingllc/] * Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions. * Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com [https://www.justimaginemarketing.com] to explore ways we can work together. Thank you for being part of our community. Until next time, keep imagining and creating!

#9 Summer Series Kick Off Untangle Your Messaging Get Your Pillars Ready

Untangle Your Marketing Moment: Kicking Off an 8 Week Summer Series to share pratical break downs of how to get marketing your business from overwhelmed to clear - consistent - connected - converting by creating systems that work. Building Communication Pillars: Take a sheet of paper fold it in half twice open it up so you have the four sections. Draw a big circle in the middle and a line from left to right breaking the circle into halfs. In the top section of the circle, write out your mission + your why you do what you do. In the bottom of the circle, write who is your idea customer/audience - who are you having coffee with when pitching your business too. Starting in the top left section write out the following pillars and then fill in what falls within that: - Pillar 1: Problem/Education (call out the problem - share education on how you solve it) - Pillar 2: Authority Expertise (your background studies/certifications/degrees past client work/reflections on projects- commentary on current research/methods etc.) - Pillar 3: Celebrate Successes / Client Testimonials (personal business wins/reflections/celebrations - client reviews/testimonials) - Pillar 4: Offers/Promotiosn (the how you do what you do) Realize that you create trust in repetition. You do not need a new message every day - not even necessarily a new post every day. Your eeral times - "Hey I solve XXX" in a Post, a Story, a Reel, and a carousel - once a month minimum. Strong message mean - Share, wash repackage + repeat. Ask yourself the following and journal this out: - What do you want people to know about_______? -What do you want people to know about you? - What do you want people to feel when they interact with you? With your business? - What action do you want them to take? Stay tuned for next week when we take on - How to Stop Starting Over - Creating Your Own Content Library Want More Encouragement and Clarity on Your Marketing * Subscribe & Share: If you enjoyed this episode, be sure to subscribe so you never miss out on future content. Also, share this episode with a friend who might find it valuable! * Newsletter: Want more exclusive content? Subscribe to our newsletter for updates, insights, and behind-the-scenes peeks delivered straight to your inbox. Click here [https://www.hopp.bio/justimaginemarketing?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnac9fIF2pH9AHlcOOdH4sVXtUYl80yti2-3xoJ8zc3dAFRr8HowHVXh4eyNY_aem_Z_BGTuFsyXv0dhlMaIa3-w]. * Social Media: Follow along on social media to stay connected and join the conversation. You can find us on Instagram at @Just.Imagine.MarketingLLC [https://www.instagram.com/just.imagine.marketingllc/] * Engage: Have thoughts or feedback? I’d love to hear from you! Message me directly with your insights or questions. * Work Together: Interested in collaborating or learning more about our services? Visit www.JustImagineMarketing.com [https://www.justimaginemarketing.com] to explore ways we can work together. Thank you for being part of our community. Until next time, keep imagining and creating!