Weight Loss Forensics: FBI Tactics to Investigate Cravings, Overeating, and Why Diets Suck

223: Your Scale is Lying. Here’s Proof.

9 min · 2 de jul de 2026
Portada del episodio 223: Your Scale is Lying. Here’s Proof.

Descripción

The majority of weight loss coaches and programs are focused on one thing… losing weight. And, you're probably thinking, ok Holly, that's literally what they're supposed to do. But when they make the scale the finish line, they are missing something critical. I'm going to prove it with my own body across 16 years and three very different scenarios. Today, you're going to experience the same weight on the same person, but with three completely different bodies. This proves that the scale has been lying to you this whole time. Together, we will investigate: * The majority of weight loss coaches are focused on losing weight. Here's what they're missing. * Same person. Same weight. 3 completely different bodies. The scale lied. * Skinny fat is real. Here's what it actually looks like from the inside out. * The 3 components that must work together before you are actually healthy. Most women are only doing one. If you're ready to drop the nonsense about starving yourself, counting calories and macros, or weighing your food, and instead become a Sustainable Weight Loss MACHINE...  This is your back-to-basics approach to achieve healthy and sustainable weight loss. We kick it old school, and we do it in a way that you build an environment and lifestyle that works for you to create that sustainability.  We do it in a way where you eat platefuls of satisfying and nutrient dense food. We do it in a way where you enjoy moving your body. You learn what your body actually needs.  GET ON THE PRIORITY LIST --- https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz [https://pinkfortitude.mykajabi.com/weight-quiz] ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -  [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] https://academy.pinkfortitude.com/break-emotional-eating-accelerator [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV [https://wkf.ms/3XtDIKV] ▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar [https://academy.pinkfortitude.com/register-for-sugar] ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone [https://substack.com/@hollybertone] ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone  [https://www.instagram.com/holly.bertone] If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

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170 episodios

Portada del episodio 223: Your Scale is Lying. Here’s Proof.

223: Your Scale is Lying. Here’s Proof.

The majority of weight loss coaches and programs are focused on one thing… losing weight. And, you're probably thinking, ok Holly, that's literally what they're supposed to do. But when they make the scale the finish line, they are missing something critical. I'm going to prove it with my own body across 16 years and three very different scenarios. Today, you're going to experience the same weight on the same person, but with three completely different bodies. This proves that the scale has been lying to you this whole time. Together, we will investigate: * The majority of weight loss coaches are focused on losing weight. Here's what they're missing. * Same person. Same weight. 3 completely different bodies. The scale lied. * Skinny fat is real. Here's what it actually looks like from the inside out. * The 3 components that must work together before you are actually healthy. Most women are only doing one. If you're ready to drop the nonsense about starving yourself, counting calories and macros, or weighing your food, and instead become a Sustainable Weight Loss MACHINE...  This is your back-to-basics approach to achieve healthy and sustainable weight loss. We kick it old school, and we do it in a way that you build an environment and lifestyle that works for you to create that sustainability.  We do it in a way where you eat platefuls of satisfying and nutrient dense food. We do it in a way where you enjoy moving your body. You learn what your body actually needs.  GET ON THE PRIORITY LIST --- https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz [https://pinkfortitude.mykajabi.com/weight-quiz] ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -  [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] https://academy.pinkfortitude.com/break-emotional-eating-accelerator [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV [https://wkf.ms/3XtDIKV] ▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar [https://academy.pinkfortitude.com/register-for-sugar] ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone [https://substack.com/@hollybertone] ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone  [https://www.instagram.com/holly.bertone] If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

2 de jul de 20269 min
Portada del episodio 222: The Weight Loss Quitting Zone is Real. Here’s How to Get Through It.

222: The Weight Loss Quitting Zone is Real. Here’s How to Get Through It.

Every woman who has ever tried to lose weight has quit. Nothing you don’t already know. But what I haven’t heard anyone else talking about is the Quitting Zone, which is the specific window in your weight loss journey where quitting is handed to you on a silver platter. You don’t know it’s coming, and it wins every single time.  Today, you're going to find out exactly when the Quitting Zone hits, why your brain makes it almost impossible to push through, and when I experienced this myself, what I did to get to the other side.  Together, we will investigate: * Every woman who has ever tried to lose weight has quit. The Quitting Zone is the window where it happens every single time. * Your brain will work against you. Here’s the exact script to use when you want to quit. * Why perfect discipline, nutrition, and fitness will result in weight gain instead of weight loss. * The one thing every weight loss program ignores, and why it needs to be front and center in your journey. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz [https://pinkfortitude.mykajabi.com/weight-quiz] ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -  [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] https://academy.pinkfortitude.com/break-emotional-eating-accelerator [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV [https://wkf.ms/3XtDIKV] ▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar [https://academy.pinkfortitude.com/register-for-sugar] ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone [https://substack.com/@hollybertone] ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone  [https://www.instagram.com/holly.bertone] If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

26 de jun de 202616 min
Portada del episodio 221: You’re Not Eating Your Feelings. You’re Eating Shame.

221: You’re Not Eating Your Feelings. You’re Eating Shame.

Most women say they experience shame after they emotionally eat, binge eat, or overeat. But what if I told you that the shame comes first? Shame is actually one of the reasons and the drivers behind why you are reaching for the comfort food in the first place. Today, you’re going to track shame back to its 3 core wounds, and how it drives your emotional eating. Together, we will investigate: * Shame comes before emotional eating, not after. Here's the proof.  * The 3 wounds that drive almost every self-destructive behavior you have.  * How these 3 wounds manifest in emotional and binge eating.  Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz [https://pinkfortitude.mykajabi.com/weight-quiz] ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -  [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] https://academy.pinkfortitude.com/break-emotional-eating-accelerator [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV [https://wkf.ms/3XtDIKV] ▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar [https://academy.pinkfortitude.com/register-for-sugar] ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone [https://substack.com/@hollybertone] ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone  [https://www.instagram.com/holly.bertone] If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

19 de jun de 202611 min
Portada del episodio 220: The Neuroscience of Emotional Eating That Puts the Diet Industry Out of Business.

220: The Neuroscience of Emotional Eating That Puts the Diet Industry Out of Business.

The weight loss industry has made hundreds of billions of dollars, knowing you are going to buy the diets, pills, shakes, and quick fixes. But what if the sustainable fix was actually in your brain?  Today, we’re getting into the neuroscience of emotional eating, specifically, what happens to your brain and body right before you crash out and binge eat. These are the patterns that connect your childhood emotions to why you can’t stop eating today. Together, we will investigate: * The diet industry has made hundreds of billions of dollars but never solved the actual problem. * The connection between your emotions and memories, and how that one distinction explains your emotional eating.  * What happens to your brain and body right before you crash out and binge eat.  * The brain science of emotional eating explained in real-life scenarios.  * The three ways women cope with unprocessed emotions, and why every single one of them leads back to food. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz [https://pinkfortitude.mykajabi.com/weight-quiz] ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -  [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] https://academy.pinkfortitude.com/break-emotional-eating-accelerator [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV [https://wkf.ms/3XtDIKV] ▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar [https://academy.pinkfortitude.com/register-for-sugar] ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone [https://substack.com/@hollybertone] ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone  [https://www.instagram.com/holly.bertone] If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

12 de jun de 202615 min
Portada del episodio 219: The 7 Counterintuitive Factors for Sustainable Weight Loss

219: The 7 Counterintuitive Factors for Sustainable Weight Loss

My role as former FBI Chief of Staff for Counterintelligence was to find patterns that no one else could see. I recently analyzed some interesting patterns when it comes to sustainable weight loss and I thought you might find this interesting. The answer came from the strangest place - Instagram, and the difference between staying stagnant and explosive growth.  While I was connecting the dots, I realized these 7 factors are the exact same reasons why you haven’t been able to maintain sustainable weight loss. These 7 patterns are so similar, I had to share them with you. Together, we will investigate: * The 7 counterintuitive factors that break your weight loss plateau and patterns. * Stop following the weight loss algorithm. Start doing this instead. * The uncomfortable truth nobody in the weight loss space will say out loud about being over 40 and overweight. * Be cringe. Lose weight. * Why seeing that first success is actually the worst moment in your entire weight loss journey. Connect with Holly: ▶️ GET ON THE PRIORITY LIST TO BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg [https://academy.pinkfortitude.com/pl-machine-reg] ▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz [https://pinkfortitude.mykajabi.com/weight-quiz] ▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR -  [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] https://academy.pinkfortitude.com/break-emotional-eating-accelerator [https://academy.pinkfortitude.com/break-emotional-eating-accelerator] ▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV [https://wkf.ms/3XtDIKV] ▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar [https://academy.pinkfortitude.com/register-for-sugar] ▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone [https://substack.com/@hollybertone] ▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone  [https://www.instagram.com/holly.bertone] If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

5 de jun de 202617 min