Kansikuva näyttelystä Above the Clouds: Stories from the Boardroom

Above the Clouds: Stories from the Boardroom

Podcast by Richard Byrd

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Lisää Above the Clouds: Stories from the Boardroom

This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights. Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.

Kaikki jaksot

16 jaksot

jakson Patrick Corcoran, Global Head of Marketing and External Relations, Hitachi Digital Services kansikuva

Patrick Corcoran, Global Head of Marketing and External Relations, Hitachi Digital Services

What does it take to lead marketing for a global brand that spans industries, regions, and constant change?In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Patrick Corcoran, Global Head of Marketing and External Relations at Hitachi Digital Services, to unpack the realities of modern B2B marketing at scale.Patrick shares how Hitachi Digital Services approaches global growth with precision and focus, why aligning marketing with sales is non-negotiable, and how today’s marketers must balance deep expertise with broad capability to stay relevant.They also dive into the evolving role of AI, the challenge of breaking through digital noise, and why the future of marketing isn’t about replacing people, but reshaping how they work.From nearshore beginnings to leading a global team, Patrick’s story is a masterclass in adaptability, relationship-building, and staying one step ahead in a rapidly changing landscape

15. huhti 2026 - 1 h 6 min
jakson Shelly Crabtree Linkerhof, Head of Marketing Communications, Americas, Clariant, kansikuva

Shelly Crabtree Linkerhof, Head of Marketing Communications, Americas, Clariant,

Marketing in a technical, global industry is not about pushing content. It is about understanding complexity and turning it into clarity. In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Shelly Linkerhof, Head of Marketing Communications, Americas at Clariant, to break down what it takes to lead marketing across multiple industries, regions, and stakeholders. Shelly shares how her team navigates long sales cycles, highly technical products, and global dynamics, all while staying focused on what matters most: the customer. They unpack: * How to translate complex science into clear, compelling marketing * Why curiosity is the most important skill in technical marketing * How to influence stakeholders without formal authorityThe shift from brochures to data-driven, multi-channel strategy * How AI is changing the way marketing teams work * Why customer understanding should always come before channel selection

1. huhti 2026 - 1 h 22 min
jakson Ken Proctor, Founder, The Grey Pointe Group kansikuva

Ken Proctor, Founder, The Grey Pointe Group

Leadership is not about having all the answers. It is about asking the right questions. In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Ken Proctor, Founder of The Grey Pointe Group, to talk about the lessons that come from decades of leadership, career pivots, and helping executives think more clearly about the challenges they face. Ken reflects on his journey from a long career in the shoe industry to building and selling his own company, and how those experiences shaped the work he does today guiding leaders through peer groups and executive coaching. The conversation explores why curiosity is one of the most underrated leadership skills, how strong peer networks create accountability, and why the quality of your questions often determines the quality of your decisions.

5. maalis 2026 - 1 h 22 min
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
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