AI Today with Lou Bortone

AI Today: Marvin Martinez: Moving Beyond ChatGPT to Real AI Systems

Are you wasting time as the "manual bridge" between your business tools? Marvin Martinez, co-founder of Bandsaw AI, joins Lou Bortone to break down the 3 layers of AI automation. Learn how to qualify leads in 60 seconds, use AI agents to manage your inbox, and why the "80/20 human-in-the-loop" rule is essential for scaling a small business without losing your mind

Darlene Killen: From SEO to GEO - How to Make AI Find Your Business

Is your business invisible to AI? SEO expert Darlene Killen joins Lou Bortone to break down Generative Engine Optimization (GEO). Learn why traditional keyword stuffing is dead and how to make your small business "findable" in the era of AI summary boxes and Gemini search.

Katie Brinkley: Beating the AI Tsunami with the "U-Factor"

Social media expert Katie Brinkley joins Lou Bortone to discuss "The Social Shift." Discover why engagement is hitting record lows despite AI making content easier to produce, and learn Katie’s strategy for using podcasts as a content engine without losing your human touch.

AI Your Way in May: Closing the Confidence Gap

Are you "circling" AI but not actually using it to run your business? In this solo episode, Lou Bortone breaks down the "AI Confidence Gap" and introduces a month-long immersive experience designed to move you from guessing to doing. No homework, no complex courses—just real-time AI integration.

AI Legal Landmines: What Small Businesses Need to Know with Heather Pearce Campbell

Are your AI tools secretly putting you at risk for a lawsuit? ⚖️ In this episode of AI Today, Lou Bortone sits down with "Legal Website Warrior" Heather Pearce Campbell to discuss the rising trend of mass arbitration and why your AI chatbot might be violating wiretapping laws. Watch here: https://youtu.be/zeheR2YzODY [https://youtu.be/zeheR2YzODY] We’re covering: * The "Short List" of Cringeworthy AI Practices: Why plaintiff's attorneys are targeting small businesses right now. * The Consent Crisis: Why you MUST get explicit consent before activating AI chatbots or data collection tools like Google Analytics. * The IP Truth Bomb: Why you cannot seek copyright protection for content generated solely by AI. * AI Policies: How to disclose AI use to your clients and on your website to remain transparent and "above board". Don't wait until you get a demand letter to handle your compliance!