Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors

Does Building an Audience Really Sell More Books?

Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales. Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Author-Platform-Rocke1-1.pdf] * You do not need to build intimate relationships with your readers, but it makes sense to define what the relationship means. * What the Kardashian Effect is and why it matters to you. * The core pillars to focus on in your business. * People buy from those they know, like, and trust. * Create that bond by showing up consistently. * Answer the question - what must I demonstrate to be true in order for people to buy my books? * Show up as the most awake, authentic, and real version of yourself. * How to systematically differentiate between your core followers and the fringe people. * You have to show up for the people who are really hungry for your content. * Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Author-Platform-Rocke1-1.pdf] 3 Key Points: 1. A relationship is just a bond between the reader and you, but there can also just be a relationship between the reader and the book. 2. Building relationships does not have to happen in the conventional sense. 3. You need to differentiate between your core audience and your fringe followers. Tweetable Quotes: * "You don't have to build a first-name basis relationship with your readers, it's a business-level relationship." -Jonny * "You don't have to be anyone other than who you are to promote your book." -Jonny * "In order to help yourself become more profitable, you have to learn to grow a white-hot circle in the center." Resources Mentioned: * Learn more about Author Platform Rocket [https://agency.authorplatformrocket.com/]. * https://www.facebook.com/AuthorPlatformRocket/ [https://www.facebook.com/AuthorPlatformRocket/] * https://www.facebook.com/groups/authormarketingassociation/ [https://www.facebook.com/groups/authormarketingassociation/] * Reach out to Jonny at show@authorplatformrocket.com [show@authorplatformrocket.com] * Become more profitable at profitableauthorcall.com [https://agency.authorplatformrocket.com/agency-services/i-need-everything]

How to 10X Your Author Business

What you need to do consistently to get results and 10x your business and why fear will only keep you from growing. Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Transcript_EP54_APR-new.pdf] * 10X is a fancy way of saying "how to grow real big." * What one of Jonny's clients did to increase her revenue dramatically. * On day ONE she hit 130 presales when she's only expected between 20 - 30. * She got many messages from her fans who were happy that she showed up. * How to get a baseline for your sales without letting them drop to zero. * Showing up allows you to get rid of the rocks and keep the gold. * Fear keeps people from showing up consistently and having big outcomes. * Join Jonny on Facebook for LIVE training every day. * Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2019/02/Transcript_EP54_APR-new.pdf] 3 Key Points: 1. You do not need to let your sales drop to zero to get a solid baseline. 2. You have to show up consistently. 3. People will unsubscribe when you show up, but some of them are supposed to. Tweetable Quotes: * "One of the main reasons why big name authors see a drop in sales is due to fear around marketing." -Jonny * "Here's how to 10x your business - show up more frequently!." -Jonny * "Give yourself a good 12 months of training your fans to expect you." -Jonny * "I feel like this last launch was different than any other launch I've ever done. It was so short and so thrown together but I've gotten so many personal responses. I don't think I've ever gotten that many social responses and emails from readers who were that engaged before. It was really cool" - Agency Client.

How To Sell a LOT Of Children's Books

How to sell a bunch of children's books in a way that bucks conventional wisdom with your host Jonny Andrews. Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP53_APR1.pdf] * Why you should market to parents when selling children's books. * Decide what your theme is going to be. * Screen time before bed is terrible for kids, and that's why books are a great idea. * Why giveaways are a great idea when promoting your children's book. * After connecting, you need to stand out in everyone's minds. * Promote your video content on a page, not a group. * Make it about your audience, but build your ecosystem. * People buy more from those they know, like, and trust. * Audience and the connection you have with them, are everything. * Consistency is key. *  Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP53_APR1.pdf] 3 Key Points: 1.  Have a common theme and running concept through your book series. 2. Build an audience using other people in your market who connect with your books theme. 3. The days of organic traffic are gone, learn to target with paid ads. Tweetable Quotes: * "What is the theme of your children's books, and how are you going to promote it to parents?" -Jonny * "You can't just sell the books, you have to get an audience of people who want to buy the books." * "Capture, connect, and convert."   Resources Mentioned: * Done For You Author Marketing Author Platform Rocket [https://agency.authorplatformrocket.com/]. * Reach out to Jonny at show@authorplatformrocket.com [show@authorplatformrocket.com] * Live video training to go with https://business.facebook.com/AuthorPlatformRocket/videos/526140817862295/ [https://business.facebook.com/AuthorPlatformRocket/videos/526140817862295/] * Author Marketing Association: https://www.facebook.com/groups/authormarketingassociation/V [https://www.facebook.com/groups/authormarketingassociation/V]

The Dirty Secret To Selling Your Dirty Books

How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews.   Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP52_APR1.pdf] * Click here to watch the Live Video training in FaceBook [https://www.facebook.com/AuthorMarketingAssociation/videos/2013457865618328/] * Social media ads for erotic novels tend to get shot down if they try to run like everyone else. * Facebook looks at what's in your ad and what's on the page you're linking your audience to.  Keep that in mind before running an ad * If you have "objectionable content" in your books or on your book page it'll be a good idea to create a "bridge page" between your ad and your "dirty stuff".  * You have to get creative about how you talk about erotica just like they did back in the 1950's & 1960's.  * It's normal to get your ad rejected, you often have to appeal for no reason at all. * Create a follow-up sequence with your audience to stay front of mind. *  Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2018/12/Transcript_EP52_APR1.pdf] 3 Key Points: 1. Erotic romance is often difficult to do an ad for, but there are ways around it. 2. Creating a "bridge page" can allow you to create an ad. 3. Expect to get your ads rejected, plan to appeal. Tweetable Quotes: * "Just because you can't send someone directly to the offer, doesn't mean you can't make money." * "If you're having trouble selling erotica, you need to capture, connect, convert." * "A lot of authors get gun-shy about the automatic rejection of ads, but it's normal."   Resources Mentioned: * Live video training to go with this [https://www.facebook.com/AuthorMarketingAssociation/videos/2013457865618328/] * Done For You Author Marketing Author Platform Rocket [https://agency.authorplatformrocket.com/]. * Reach out to Jonny at show@authorplatformrocket.com [show@authorplatformrocket.com]

Are You Asking For Too Much?

Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination.  Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2018/11/Transcript_EP51_APR.pdf] * A key resource you need to create a book is money * Money moves the earth * The LOVE of money is the root of all evil * Money is neither good nor bad it is a tool * Knowing your reason why you are doing this is an important tool * Do what you do because you love it or are trying to make a positive impact * Money is not evil but the use of the money could be * If you want this to work, you have to rethink how you think about money *  Download PDF Podcast Transcription [https://podcast.authorplatformrocket.com/wp-content/uploads/2018/11/Transcript_EP51_APR.pdf] 3 Key Points: 1.     A key resource you need to put out books is money. 2.     Money is not evil it is a tool. Know your why of your project and let money be your tool that enables impact. 3.     Rethink about money´s role in your life and start to leverage it as a tool to spread your impact.    Tweetable Quotes: -      "Money moves the earth." –Jonny. -     "Money is neither good nor bad it is a tool.¨ –Jonny. -     "Use money as a fuel and you business model as the vehicle¨ –Jonny. Resources Mentioned: * The Author Rocket Platform [https://agency.authorplatformrocket.com]