BEST IN BEAUTY PODCAST

10: TREATING SKIN OF COLOR WITH JOELLE LEE

Today on the show we welcome JoElle Lee. Celebrity Esthetician, Skin Color Expert, and Educator. As someone who always had a passion for beauty and a desire to serve others, she recognized that a career in esthetics would allow her to marry both of her passions. More than 20 years later, that hunch proved correct. Today, JoElle can be found conducting personalized skin care consultations, serving as keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin, and sharing her expertise via her webinars, online courses, and social media channels. She is the author of two books, Esthetician on a Mission, Business Building Workbook and Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments, which has become a trusted guide for those treating diverse client populations. JoElle has been featured in numerous national consumer publications and a guest on radio programs around the country and recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House, so we are thrilled to have her on The Best in Beauty Podcast today. JoElle specializes in No Downtime Chemical Peel Treatments, Customized Corrective Facial Treatments, and a wide range of Laser Treatments when treating skin of color which she shares more on techniques on the show. She feels there is a gap in basic esthetic training and education when it comes to treating clients of color, which is a big discussion in our industry right now and we’re thrilled to extend it to our own audience through our show. JoElle has dedicated her career to creating more innovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime. She takes a natural “inside out” integrative approach by combining non-invasive treatments and products without harmful chemicals to achieve healthy beautiful skin and “Beautiful Skin Begins Within” is the premise that JoElle Lee’s treatments and methods are founded. JoElle believes that there is a gap in basic esthetics training when preparing estheticians to work in the skincare industry, especially for those wanting to have their own business. We also get into the importance of learning, getting properly trained on machines and services while following the Fitzpatrick Skin Classification Chart correctly. Over the years, JoElle has helped many estheticians and small businesses in the industry to solve complex problems and increase their bottom lines. With her straightforward, no-nonsense approach JoElle’s philosophy is to first, uncover the learned negative beliefs or negative thinking that has created a barrier or obstacle in your business and tear that wall down. Followed by uncovering the hidden assets, underperforming activities, and undervalued possibilities of your business. JoElle teaches effective and more profitable marketing strategies and how to stand out from the competition.  Many of her ideas and strategies have been implemented and led to not only increased profits but a more diverse loyal clientele. We cannot wait for you to hear out incredible conversation with Joelle Lee. Please let us know your thoughts on today’s episode over on Apple Podcasts. That is where you can rate, review, and subscribe for more of our content. To learn more about JoElle, her brand, books, and services visit joellelee.com [https://www.joellelee.com/] today! CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ [https://edgelessbeautypro.com/] LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ [https://www.linkedin.com/company/edgeless-beauty-pro/] Instagram: https://www.instagram.com/edgelessbeauty_pro/ [https://www.instagram.com/edgelessbeauty_pro/] Facebook: https://www.facebook.com/edgelessbeautyprofessional [https://www.facebook.com/edgelessbeautyprofessional] [https://best-in-beauty.blubrry.net/wp-content/uploads/2023/09/JoElle-Lee-headshot-300x300.jpg]

9: HOW TO DEVELOP A SUCCESSFUL SPA MENU

Tune in today as we chat with Erin Meyer about what it takes to develop a successful spa menu. Erin is the Spa Director at the Four Seasons Hotel Seattle Spa, managing a team of Massage Therapists, Estheticians and Nail Technicians in Washington’s only 5-star hotel. With 12 years of experience in the beauty and wellness industry, she has worked primarily in southeastern Wisconsin, along with Southern California. Her previous roles have ranged from Salon/Spa Management, Sales, Marketing, and Education. It is safe to say she knows a thing or two when it comes to this subject. Today we will be learning the key factors for developing a great spa menu. From learning the demographics in your area to the benefits of client research, we are talking about it all. There are certain questions you should be asking yourself when putting together a spa menu. What do we want to be known for? What should our niche be? What trends do we want to take part in? We will go over all of these for you today. Some other topics we discuss our possibly incorporating a seasonal menu, the importance of rearranging your retail space, as well as some key team takeaways. Did you love today’s episode? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it. CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ [https://edgelessbeautypro.com/] LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ [https://www.linkedin.com/company/edgeless-beauty-pro/] Instagram: https://www.instagram.com/edgelessbeauty_pro/ [https://www.instagram.com/edgelessbeauty_pro/] Facebook: https://www.facebook.com/edgelessbeautyprofessional [https://www.facebook.com/edgelessbeautyprofessional] [https://best-in-beauty.blubrry.net/wp-content/uploads/2023/06/ERIN-MEYER-PIC-200x300.jpeg]

8: WHY OBSERV520X IS CHANGING THE WAY WE LOOK AT SKIN

Today we are talking with Isabelle Thorrez, a Sales and Marketing Executive with Sylton which is the company who manufactures the incredible devices we are discussing today. We chat about what is happening under your skin and how these devices show us the proof as it is shown to us in the pictures from the service. From increasing revenue in your business to the return on the investment. We are getting into it all. We also learn a little bit about the owner and his passion for inventing and how that journey came about. Such an interesting and powerful story. Isabelle and I also share more on the different modes available and what their purpose is when using both the 320 and 520. Such great information in this short and sweet episode. Did you love today’s show? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it. ABOUT ISABELLE Isabelle has been a part of Sylton’s Team since October 2022 and has played an integral role in many facets of Sylton’s efforts to grow ever since launching business back in July of 2022. Not only does she do inside sales for Sylton, but she is also involved in their marketing as well. Isabelle graduated from Grand Valley State University in 2020 with a marketing degree and is also involved in the health and wellness world after getting her certificate for holistic health coaching back in 2021. From there, her passions for sales and wellness came together into one since she loves the holistic end of skincare, and the Aesthetics market is something she has thoroughly enjoyed being involved in and learning more about. She looks forward to all the upcoming events Sylton will be a part of in the future and her ability to grow alongside the business. CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ [https://edgelessbeautypro.com/] LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ [https://www.linkedin.com/company/edgeless-beauty-pro/] Instagram: https://www.instagram.com/edgelessbeauty_pro/ [https://www.instagram.com/edgelessbeauty_pro/] Facebook: https://www.facebook.com/edgelessbeautyprofessional [https://www.facebook.com/edgelessbeautyprofessional] [https://best-in-beauty.blubrry.net/wp-content/uploads/2023/06/image001-238x300.jpg]

7: SUCCESSFUL EVENTING WITH ANGELICA CARAVELLA

Today we are so excited about the conversation we had with the Regional Educator of Edgeless Beauty Pro Angelica Caravella. Tune in today as we share the key factors needed when it comes to producing a successful event. Angelica and I have seen it and done it all when it comes to our industry events so take it from us these top five tips you will hear today work very well when implemented correctly. From setting goals to learning who your true customer is to the planning, promotion, and offers. We also discuss the importance of urgency, execution, theme, and consistency. All these pieces when put together correctly with create the best event that you will then be able to repurpose using the same strategies monthly and even quarterly to generate more revenue, traffic, and awareness to your business and the brands you work with. Did you love today’s show? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it. ABOUT ANGELICA CARAVELLA After Angelica earned her bachelor’s degree in business, she went on to earn her certification as an esthetician in the beauty industry.  After 11 years of experience as both a technician and trainer for new Estheticians, Angelica discovered her true passion for education. She attended training for advanced esthetics and moved into a medical setting, performing more in-depth treatments such as microneedling, laser skin resurfacing and laser hair removal. Angelica soon discovered Edgeless Beauty Pro and fell in love with Ultraceuticals. This led Angelica to her current role as the Regional Educator for Ultraceuticals. CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ [https://edgelessbeautypro.com/] LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ [https://www.linkedin.com/company/edgeless-beauty-pro/] Instagram: https://www.instagram.com/edgelessbeauty_pro/ [https://www.instagram.com/edgelessbeauty_pro/] Facebook: https://www.facebook.com/edgelessbeautyprofessional [https://www.facebook.com/edgelessbeautyprofessional] [https://best-in-beauty.blubrry.net/wp-content/uploads/2023/05/ANGELICA-PIC-200x300.jpeg]

6. FIVE NUMBERS EVERY SPA OWNER SHOULD KNOW WITH JULIE PANKEY

Julie Pankey is an internationally recognized spa director, spa consultant, and wellness tourism expert. With 30+ years of experience, Julie guides her clients to build wildly successful businesses. Consulting from a holistic standpoint allows Julie’s clients to be able to take a step back from working in their businesses so they can work on their businesses. Tune in to hear how Julie got her start and worked her way up to where she is today. She also shares many lessons she has learned along the way. We think this episode is extra special as Julie talks about the five numbers she believes every spa owner, director, and/or managing partner should be aware of. We chat about bottom line profit, how many new clients you should be bringing in, and what your retention rate should be. From wanting to know your average ticket sale to your productivity rate. Two excellent key points you should be discussing with your teams. We get into it all today. Massive shifts happen when Julie works with open-minded spa, hotel, and resort owners. Finding a healthy balance between the heart and brain of the business allows her clients to experience financial freedom, peace of mind, and the ability to explore passions that have taken a back seat for years, and we hope that happened by listening to this episode. Did you love today’s show? We would love to know your thoughts! Head to Apple Podcasts to rate, review, and subscribe today! We would truly appreciate it. ABOUT JULIE PANKEY Julie enjoys giving back to her industry by serving on multiple spa and wellness boards. She also supports peers in the spa industry through her SpaHive community and sets new spa owners up for success through her Spa Professionals Academy. CONNECT WITH JULIE Instagram: https://www.instagram.com/jmpankey/ [https://www.instagram.com/jmpankey/] Facebook: https://www.facebook.com/JMPankeyPartners [https://www.facebook.com/JMPankeyPartners] Facebook Group: https://www.facebook.com/groups/TheSpaHive [https://www.facebook.com/groups/TheSpaHive] (free online Spa Growth Support Community) LinkedIn: https://www.linkedin.com/in/juliepankey/ [https://www.linkedin.com/in/juliepankey/] FREE Spa Health Calculator: https://www.jmpankey.com/get-a-spa-check-up/ [https://www.jmpankey.com/get-a-spa-check-up/] CONNECT WITH EDGELESS BEAUTY PRO Website: https://edgelessbeautypro.com/ [https://edgelessbeautypro.com/] LinkedIn: https://www.linkedin.com/company/edgeless-beauty-pro/ [https://www.linkedin.com/company/edgeless-beauty-pro/] Instagram: https://www.instagram.com/edgelessbeauty_pro/ [https://www.instagram.com/edgelessbeauty_pro/] Facebook: https://www.facebook.com/edgelessbeautyprofessional [https://www.facebook.com/edgelessbeautyprofessional] [https://best-in-beauty.blubrry.net/wp-content/uploads/2023/03/JULIE-PANKEY-SM.png]