Beyond The Boards - A Digital Billboard Podcast

The Digital Marketing Playbook: Insights from N-Compass TV's Mark Ciccone

Join us for an enlightening conversation with Mark Ciccone, Digital Marketing Sales Executive at N-Compass TV. With over a decade of experience in various roles within the company, Mark shares his unique perspective on the evolution of digital marketing in the DOOH industry. In this episode, we dive into effective strategies for selling digital marketing services, explore the changing landscape of client needs, and uncover valuable insights for both dealers and marketing professionals alike.

Developing Your Success: The N-Compass TV Client Services Team on Business Development

In this illuminating episode of Beyond the Boards, we dive deep into the world of dealer development with the N-Compass TV Client Services team. Our expert panel breaks down the journey of N-Compass TV dealers from day one to long-term success, sharing invaluable insights and strategies along the way. Listen in as we explore the comprehensive onboarding process, discuss techniques for effective lead prospecting, and uncover the secrets to building lasting client relationships. The team reveals their playbook for helping dealers overcome common objections, close deals, and expand their service offerings over time. Whether you're a new N-Compass TV dealer looking to kickstart your business or a seasoned partner aiming to scale your operations, this episode is packed with actionable advice and insider knowledge. From setting realistic goals to adapting to industry changes, our Client Services team leaves no stone unturned in their mission to foster dealer success. Join us for an essential conversation on dealer development that promises to equip you with the tools and strategies needed to thrive in the dynamic world of digital billboard and marketing services.

Branding Buzz: High-Energy Brand Development Tips with Haley Birt

How do you transform a business concept into a fully realized brand? In this episode of "Beyond The Boards," Haley Birt takes us through the essentials of branding, from initial concept to complete identity. Learn about the importance of understanding your target audience, developing a brand strategy, and maintaining brand consistency. Haley's insights will help you build a strong, authentic brand that connects with your customers.

The Fast Lane: Mark Porter’s Journey to Digital Billboard Prominence

Join us on this episode of "Beyond The Boards" as we dive into the inspiring story of Mark Porter, a standout dealer at N-Compass TV who has swiftly climbed the ranks to digital billboard success. Since joining in January, Mark has remarkably established a network of 50 screens, demonstrating the power of strategic thinking and innovation in the advertising world. In this episode, Mark shares the motivations behind his decision to join N-Compass TV and the initial goals that shaped his early days. Discover how he quickly reached the significant milestone of 50 screens and attracted a robust roster of advertisers, thanks to his effective strategies and understanding of market dynamics. Mark also opens up about the challenges he faced and the invaluable lessons learned along the way, providing a candid look at the realities of growing a digital advertising business. Looking ahead, he discusses his ambitious plans for expansion and offers targeted advice for new dealers embarking on their own journeys. Whether you're an aspiring entrepreneur, a current dealer, or just curious about the digital billboard industry, Mark's story is filled with practical insights and forward-thinking approaches that can help pave the way to your own success. Tune in to learn how you can drive your entrepreneurial spirit into the fast lane and leave a lasting mark in the digital marketing landscape.

Prospecting, Objections and Passion: Wisdom from the Legends Larry Salice and Jeff Dewey

This week on Beyond the Boards, we’re unlocking decades of sales wisdom from industry veterans Larry Salice and Jeff Dewey. With over 60 years of combined experience, these sales masters reveal hard-won lessons on everything from building client relationships to adapting to industry changes. Tune in as Larry and Jeff get real about prospecting techniques, overcoming objections, maintaining passion, and guiding the next generation of sales professionals. Whether you’re just starting out in sales or looking to reignite your drive, this candid conversation delivers actionable advice to thrive in the field. Join us for an eye-opening sales session with Larry and Jeff - this week on Beyond the Boards.