Kansikuva näyttelystä Branders On Break

Branders On Break

Podcast by BRJ Brand Team

englanti

Talous & ura

Rajoitettu tarjous

1 kuukausi hintaan 1 €

Sitten 7,99 € / kuukausiPeru milloin tahansa.

  • Podimon podcastit
  • Lataa offline-käyttöön
Aloita nyt

Lisää Branders On Break

We're four brand strategists at Big Red Jelly who spend our days shaping how companies look, sound, and mean something to the world. Then we clock out and keep talking about it anyway because it's actually fun.

Kaikki jaksot

3 jaksot

jakson Break Time Discussion: The Unseen Influence of Sound (aka Sonic Branding) kansikuva

Break Time Discussion: The Unseen Influence of Sound (aka Sonic Branding)

In this episode, we dive into the world of sonic branding and explore how sensory elements like sound and texture create lasting brand recognition. From the satisfying "ding" of the Taco Bell mobile app to the iconic "Red Robin... Yum!" jingle, we discuss why these small touchpoints are psychological powerhouses for memorability. We examine how sounds can become synonymous with a brand's identity, creating a "Pavlovian" response that keeps customers engaged and connected long after an advertisement ends. The conversation extends beyond just catchy jingles to explore full sensory experiences, including the smell of Cinnabon in a mall and the premium ASMR of unboxing an Apple product. We debate the fine line between an effective "earworm" and an annoying jingle (Liberty Mutual) and highlight why consistent sensory cues are making a massive comeback with Gen Z. Join us as we break down how your brand can "find its voice" and use subtle sensory details to stand out in a crowded market. Follow our Instagram to learn more and stay updated on all things brand, website, and marketing: https://www.instagram.com/bigredjelly/ Check out our website for more info about us: https://bigredjelly.com/ Follow our Instagram to learn more and stay update on all things brand, website, and marketing: https://www.instagram.com/bigredjelly/ Check out our website for more info about us: https://bigredjelly.com/

17. huhti 2026 - 17 min
jakson Break Time Discussion: Finding Your "Zag" kansikuva

Break Time Discussion: Finding Your "Zag"

In this episode, we explore the strategic necessity of brand differentiation and how to identify an authentic "zag" in a market full of "zigs". We discuss our approach to competitive analysis, which focuses less on finding random market gaps and more on uncovering the specific strengths a client already possesses that their competitors lack. By examining brands like Alani Nu, Crumbl Cookies, and our own work with Quip, we highlight how a consistent, unique theme—such as shifting from traditional "macho" energy drink tropes to a fun, lifestyle-focused aesthetic—can create a powerful connection with a specific audience even when the core product remains similar to others. We also dive into the 80/20 rule of brand evolution, using examples like Lego and Taylor Swift to show how successful brands grow alongside their original customers by maintaining their core identity while subtly shifting 20% of their branding to stay relevant over decades. Follow our Instagram to learn more and stay update on all things brand, website, and marketing: https://www.instagram.com/bigredjelly/ Check out our website for more info about us: https://bigredjelly.com/

26. maalis 2026 - 19 min
Kuuntele rekisteröitymällä
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
Kiva sovellus podcastien kuunteluun, ja sisältö on monipuolista ja kiinnostavaa
Todella kiva äppi, helppo käyttää ja paljon podcasteja, joita en tiennyt ennestään.

Valitse tilauksesi

Suosituimmat

Rajoitettu tarjous

Premium

  • Podimon podcastit

  • Ei mainoksia Podimon podcasteissa

  • Peru milloin tahansa

1 kuukausi hintaan 1 €
Sitten 7,99 € / kuukausi

Aloita nyt

Premium

20 tuntia äänikirjoja

  • Podimon podcastit

  • Ei mainoksia Podimon podcasteissa

  • Peru milloin tahansa

30 vrk ilmainen kokeilu
Sitten 9,99 € / kuukausi

Aloita maksutta

Premium

100 tuntia äänikirjoja

  • Podimon podcastit

  • Ei mainoksia Podimon podcasteissa

  • Peru milloin tahansa

30 vrk ilmainen kokeilu
Sitten 19,99 € / kuukausi

Aloita maksutta

Vain Podimossa

Suosittuja äänikirjoja

Aloita nyt

1 kuukausi hintaan 1 €. Sitten 7,99 € / kuukausi. Peru milloin tahansa.