Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

6 Misconceptions about Social Media

In this episode of Dose of Social, Kayla and I take it back to one of the most common topics we’ve discussed since day one: the biggest misconceptions about social media. As social media professionals who have worked in the industry since its early days, we’ve seen countless trends, platform updates, and shifts in how businesses use social media. Yet many of the same misunderstandings still exist today. We break down six of the most common myths business owners still believe, from follower counts and viral content to AI and lead generation. We also share practical advice on what actually matters when building an effective social media presence and how social media fits into a larger marketing ecosystem. Here’s what we’re diving into: * Why followers don’t automatically equal customers * The engagement metrics that matter more than follower count * Why AI is a powerful tool—but not a social media strategy * The difference between a marketing strategy and a social media strategy * Why organic social media alone can’t guarantee leads and sales Connect with Dose of Social: Instagram: https://instagram.com/dose.of.social [https://instagram.com/dose.of.social] Spotify: https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I [https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I] Apple Podcasts: https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753 [https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753] Website: https://doseofsocial.com [https://doseofsocial.com] 💬 Have a question about social media, content strategy, or AI? Reach out to us, we’d love to hear from you!

Mastering AI Search Visibility: GEO, AEO & LLMs with Vix Reitano

In this episode of Dose of Social, we sit down with Vix Reitano, founder and growth partner of Agency 6B, to break down the rapidly changing world of AI, LLMs, GEO, and what it all means for brands trying to grow online. Vix shares her background in systems, software, and digital strategy, along with practical insights on how business owners can adapt their content and social strategies for AI-driven search. From understanding how tools like ChatGPT, Claude, Gemini, and Perplexity work differently to why Reddit and Threads matter more than ever, this conversation is packed with actionable advice for marketers, founders, and creators trying to stay ahead. We also dive into how AI is changing SEO, why “designing for outcomes” matters, and how brands can position themselves to become trusted sources inside LLMs. Here’s what we’re diving into: * What an LLM actually is and why business owners should care * How AI tools decide which brands get surfaced in search * How Claude, ChatGPT, Gemini, and Perplexity each serve different purposes * Why Reddit and Threads are becoming critical discovery platforms * How to use AI prompts to uncover customer pain points and content ideas Connect with Vix Reitano: Website: https://agency6b.com [https://agency6b.com] Website: https://vixreitano.ai [https://vixreitano.ai] Instagram: https://instagram.com/vixreitano [https://instagram.com/vixreitano] Threads: https://threads.net/@vixreitano [https://threads.net/@vixreitano] Connect with us: Follow Dose of Social on Instagram: https://instagram.com/dose.of.social [https://instagram.com/dose.of.social] Listen on Spotify: https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I [https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I] Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753 [https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753] Website: https://doseofsocial.com [https://doseofsocial.com] 💬 Want to be a guest or collaborate with us? Reach out—we’d love to hear from you!

Social Media Legal Tea: Part Two with Amber Gilormo of The Boutique Laywer

In part two of our conversation with Amber Gilormo, founder of The Boutique Lawyer, we dive deeper into the legal side of running and scaling an online business. From trademarks and contracts to influencer partnerships and copyright issues on social media, Amber breaks down the legal realities that creators, agencies, and entrepreneurs need to understand as they grow. We talk through what legal maturity actually looks like behind the scenes of successful businesses, why proactive legal systems matter, and the biggest misconceptions online business owners have when it comes to protecting their brands. Amber also shares practical advice on handling scope creep, contract breaches, and staying compliant while still creating engaging social content. If you’ve ever wondered whether your contracts are strong enough, your content is legally protected, or your business is actually covered as it scales, this episode is packed with actionable insight. Here’s what we’re diving into: * Why trademarks should be a priority once your business starts generating consistent revenue * The biggest misconception business owners have about owning their brand name * How to create a simple legal audit system for your business * Best practices for handling contract breaches professionally * Scope creep strategies and how to build protections into your contracts Connect with Amber Gilormo: Website: The Boutique Lawyer [https://theboutiquelawyer.com/] Instagram: @theboutiquelawyer [https://instagram.com/theboutiquelawyer] Connect with us: Follow Dose of Social on Instagram [https://instagram.com/dose.of.social] Subscribe on Spotify [https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I] Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753] Check out our website [https://doseofsocial.com/] 💬 Want to be a guest or ask us a question? Reach out - we’d love to hear from you!

Show Up to Scale: Content & Consistency with The Cash Flow CFO Anthony Domenici

In this episode of Dose of Social, we sit down with Anthony Domenici, founder of Base Camp Consulting Group, to talk about what it really looks like to step into visibility as a founder—especially when it doesn’t come naturally. Anthony shares how his background in finance and accounting led him to build a consulting firm for CPG brands, and how a recent shift into full ownership of his business pushed him to start showing up online in a bigger way. We get real about the mental blocks around content creation, the power of consistency, and how social media can become a growth engine when paired with expertise. If you’ve ever felt hesitant to hit “post,” this episode will give you the push you need. Here’s what we’re diving into: * Anthony’s journey from finance professional to founder of a niche consulting firm * * The story behind his “Cash Flow CFO” personal brand * * Why “done is better than perfect” when it comes to social media * * Why sharing value (without gatekeeping) builds trust and authority Connect with Anthony Domenici: Website: (Base Camp Consulting Group) Instagram: https://instagram.com/thecashflowcfo [https://instagram.com/thecashflowcfo] LinkedIn: https://www.linkedin.com/in/anthony-domenici [https://www.linkedin.com/in/anthony-domenici] Connect with us: Follow Dose of Social on Instagram [https://instagram.com/dose.of.social] Subscribe on Spotify [https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I] Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753] Check out our website [https://doseofsocial.com] 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

Thought Leadership, PR Strategy, and Executive Visibility Tips with Katie Radel

In this episode of Dose of Social, we sit down with Katie Radel, CEO and founder of Ripple Consulting Group, to talk about what it really takes to build visibility as a leader in today’s crowded digital space. Katie shares her journey from a decades-long corporate career in PR and communications to launching her own firm—and how a pivotal “midlife awakening” led her to niche down and focus on executive visibility. We dive into how founders and leaders can clarify their messaging, step into thought leadership, and use PR strategically (without feeling overwhelmed or inauthentic). From understanding your “zone of genius” to leveraging both owned and earned media, this episode is packed with actionable insights for anyone looking to grow their brand and influence. Here’s what we’re diving into: * Katie’s transition from corporate PR to entrepreneurship * Why clear messaging (who you help, problem, result) is everything * What PR actually looks like for small businesses and founders * Simple ways to start building visibility this week * The difference between owned, earned, and paid media * Easy LinkedIn strategies for thought leadership (without long-form overwhelm) * How PR and social media work together to amplify your brand * Why overcoming imposter syndrome is key to showing up and being seen Connect with Katie Radel: Website: https://rippleconsultinggroup.com [https://rippleconsultinggroup.com] LinkedIn: https://www.linkedin.com/in/katie-radel [https://www.linkedin.com/in/katie-radel] Connect with us: Follow Dose of Social on Instagram [https://instagram.com/dose.of.social] Subscribe on Spotify [https://open.spotify.com/show/1Z2yudfWtkAcMvYFlqqI8I] Listen on Apple Podcasts [https://podcasts.apple.com/us/podcast/dose-of-social/id1775021753] Check out our website [https://doseofsocial.com] 💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!