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Lisää Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry
This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out. Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters. If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you. Popular Guests Include: Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more. Popular Episode Topics Include: Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters
215. Price Objections You’ll Hear as a Freelance Copywriter & Why
You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing: “It’s too expensive.” “I need to think about it.” “Now’s not the right time.” If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them. In this episode, we’ll unpack why these price objections aren’t always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients. Tune in To Learn: * What the most common pricing objections really signal (hint: it’s rarely about the money) * Why “too expensive” usually means unclear value—or misaligned audience * How to handle “I need to think about it” without chasing or discounting * The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info! Instagram: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church] LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/] Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/] → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective] → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom] → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]
214. Are Your Copywriting Prices Keeping You From Booking Clients as a Freelancer?
If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue. In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your rates communicate your positioning, your perceived value, and your identity as a service provider. Whether you’re a copywriter undercharging out of fear or overpricing without anchoring the value, this episode will help you recalibrate your pricing strategy with clarity. Tune in To Learn: * Why most freelance copywriters have pricing that’s either too low or too high—and how to know which one you are * The hidden costs of undercharging (burnout, resentment, client churn) * The psychology of price and how it shapes your perceived value in the market * How to align your copywriting rates with your season of business, experience, and goals ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info! Instagram: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church] LinkedIn: https://www.linkedin.com/in/krystle-church/ [https://www.linkedin.com/in/krystle-church/] Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/] → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective] → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom] → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]
213. Why Thinking Like a Freelance Copywriter Is Holding You Back
Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money) Tune in To Learn: * The freelancer mindset that's keeping you trapped * What it actually means to think like a business owner * The questions business owners ask that freelancers don't * How being around people who already think like business owners accelerates your transformation Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno [http://krystlechurch.com/juno]. Listening after enrollment closed? Join the waitlist [http://krystlechurch.com/juno] and we'll let you know when spots open again. ********** Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/] → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom] → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]
212. How to Train Your Brain to Take Big Leaps
What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO! Tap ‘PLAY’ to listen now! Tune in To Learn: * Why the conversations you're having about the copywriting industry are either propelling you forward or holding you back * The difference between copywriters who are thriving right now vs. those who are struggling (hint: it's not just strategy) * How proximity to the right people rewires your brain to believe bigger things are possible * Why consumption isn't enough anymore—you need connection, collaboration, and real conversations * How Krystle used proximity and positive propaganda to build the business she has today >> ANNOUNCEMENT: JUNO LIVE IS HERE! Our first-ever immersive, interactive event connecting female copywriters around the world in deep conversations, networking, & business strategy → Grab Your Ticket Here: Krystlechurch.com/Juno-Live [http://krystlechurch.com/Juno-Live] ********** Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/] → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective] → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom] → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]
211. [The Shift Series] An Invitation to Step Into Your Next Era
Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real. This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career. Press ‘PLAY’ to listen to the episode now! In this episode, we're covering: * What is possible on the other side of a transition season * The questions to ask yourself right now to clarify your own vision (what's your gap? who are you becoming? what does your environment look like?) * What you actually need to get there: the right environment, ongoing support, and the right relationships * The invitation to stop doing this alone and step into the space that will support your becoming ********** Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. >> GET YOUR EARLY BIRD TICKET TO JUNO LIVE: Krystlechurch.com/Juno-Live [http://krystlechurch.com/Juno-Live] >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno [http://krystlechurch.com/Juno] Resources & Follow: → The KC Website: https://krystlechurch.com/ [https://krystlechurch.com/] → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective [https://krystlechurch.com/freedom-found-collective] → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom [https://krystlechurch.com/copy-classroom] → Follow on IG: https://www.instagram.com/krystle.church [https://www.instagram.com/krystle.church]
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