Full Battery Media

Find Your Hundred | Jon Dispenza | Full Battery Media

I sat down with Jon Dispenza, Client Success Manager at Podchaser, a company that surfaces data across more than six million podcasts, and his perspective completely reframes what podcast success actually looks like. Before you stress about microphones or download counts, the real question is simple: what are you genuinely curious about?  The biggest shift Jon talks about is moving away from chasing big numbers and focusing on reaching the right people instead. A hundred loyal listeners who are deeply invested in your niche will always outperform a million passive ones, and the brands paying attention already know this. Advertising in podcasting is getting surgical, and the hosts who understand that are the ones winning. And if you're just getting started with nothing but a phone and one hour a week? Jon's advice is as simple as it gets: go live a life worth talking about, then record 15 minutes of the most honest thing you learned that week. Post it. See who comes back. That's your data. What does success look like for your podcast right now, are you still chasing the numbers, or have you already found your hundred?

Cringe Is Required | Katy Roberts | Full Battery Media

In this episode of the Full Battery Media Podcast, I sit down with Katy Roberts, a freelance creative, video producer, and personal brand strategist who helps people stand out online through video content. We talk about what actually makes people stop scrolling, why curiosity gets attention but relatability keeps people watching, and why memorability matters more than chasing viral moments. Katy shares how anchor words can help define your on-camera personality, why copying someone else’s style usually feels awkward, and how professionals can make better videos by bringing in more personal experience, vulnerability, color, and real stories. We also get into confidence on camera, building trust through consistency, and why your personal brand should feel like a universe people want to keep visiting. What is one thing you could add to your videos this week to make them more memorable?

Stop Copying Creators | Peter Nicholas | Full Battery Media

In this episode of the Full Battery Media Podcast, I sit down with Peter Nicholas, founder of Square Glass, to talk about one of the biggest problems content creators and media teams face today: content chaos. From losing important footage to drowning in hard drives, folders, cloud storage, edits, clips, and endless short-form content demands, we break down why organization is no longer optional if you want to grow. Peter shares how better systems, AI tagging, and asset management can help creators move faster, stay consistent, and avoid burnout. We also talk about why copying other creators might get short-term results but can destroy your originality, why content creation is a long-term game, and why having a strong purpose matters more than chasing viral trends. Peter also shares his thoughts on how AI will shape the future of content creation and why creators need to learn how to use it as a tool without losing their personality, creativity, or human connection. If you are a creator, podcaster, video producer, YouTuber, or content team trying to grow without burning out, this conversation is packed with practical insight on systems, consistency, creative identity, and the future of media. What do you think is harder for creators today: staying organized, staying original, or staying consistent?

The World Is Your Talent Pool | Jordan Hayes | Full Battery Media

I sat down with Jordan Hayes, founder of a multi-million dollar e-commerce marketing agency and co-founder of the hiring platform Yander.io, and this conversation genuinely shifted how I think about building a business.  Jordan started running Facebook ads at 16 with no strategy and no roadmap - just a YouTube video, a warm referral, and the willingness to learn on the job. From freelancing for free to leading a fully remote team of 23 people across four continents, his story is proof that the world really is your talent pool if you're bold enough to think beyond your zip code. We got into what actually moves the needle with Meta ads in 2026, why your email list is the most valuable asset your business can own, and how AI isn't here to replace your team, it's here to multiply what they can do. Jordan's take on hiring AI orchestrators over just cutting headcount is one of the most practical and honest perspectives I've heard on this topic.  When a new tool or technology comes along, are you the first one to test it or the last one to come around, and what's one tool that changed how you work?

Your Content Blueprint | Will Tarashuk | Full Battery Media

I sat down with Will Tarashuk, founder of Willie T Productions, and this conversation is one of those rare ones that makes you want to close the tab and go hit record the second it's over.  Will has been in the podcasting world since 2015 and now builds video content strategies for independent financial advisors, but everything he shared here goes way beyond one industry. Whether you're a founder, a coach, a creative, or someone who's been sitting on an idea for months, this episode will meet you exactly where you are. We got into the real reasons smart, capable people stay invisible online, and it's not what most people think. We talked about the three mistakes that quietly kill most content strategies before they ever get a chance to breathe, why consistency will always beat talent in the long run, and how authenticity isn't just a buzzword people throw around, it's actually the sharpest tool you have in a world full of scripted, forgettable content.  What's the one thing that's been stopping you from hitting record, and what would it take to finally let that excuse go?