Growth: Cultivated

Independent Practice Superpower: No Hospital or Safety Net Required

What does it actually take to build a thriving independent healthcare practice, with no hospital backing, no safety net, and no shortcuts? Garrett Ewers, CEO of Rejuv Medical, has spent 13 years proving that the independent model can win, if you're willing to do the work. Garrett's path to the CEO seat is anything but conventional. He started at the front desk, worked his way up, got knocked back down (more than once) and kept showing up anyway. What he built along the way is something most leaders don't have: a ground-level understanding of every corner of his business. In this conversation we cover: * Why the independent model is both a superpower and a daily challenge * The "holy trinity" of KPIs every practice owner should know * How radical transparency with employees carried them through financial hardship * Why chasing the wrong technology cost them $30,000 — and what they learned from it * The fairy tale method they use to turn patient stories into their #1 growth tool If you're running or building an independent practice, this one's for you. 🎙️ Growth Cultivated is a Blue Bonsai Group podcast for health, wellness, and aesthetics business owners who are serious about smarter growth. 📩 Connect with us at bluebonsaigroup.com [http://bluebonsaigroup.com] ---------------------------------------- Show Notes: Guest: Garrett Ewers, CEO, Rejuv Medical Topic: The Independent Edge — Cultivating Growth and Resilience in Private, Integrated Healthcare Practices Timestamps: * 00:00 — Introduction & Garrett's background * 02:00 — What drew Garrett to Rejuv Medical's mission * 06:00 — Building a worldwide patient base from a small Minnesota town * 08:00 — The advantages and real challenges of staying independent * 11:00 — What actually holds independent practices together during hard times * 15:00 — The holy trinity of KPIs and how Garrett tracks them * 19:00 — Technology that works — and the $30K lesson on what doesn't * 24:00 — The wild journey from front desk to CEO * 31:00 — Growth strategies that actually moved the needle * 36:00 — One piece of advice Garrett wishes he had sooner * 38:00 — The #1 challenge he'd solve with a magic wand ----------------------------------------

Tech-Enabled Care for Human-Centered Growth

What does patient-centered care actually look like in a tech-enabled world? Dr. Priya Bhattacharyya of 98point6 Emergicenter in Lansing, MI shares how her team uses technology to streamline care without losing the human touch patients remember most. She reminds us to "Lead the technology - don't let it lead you." 🎙️ Growth Cultivated is a Bluebonsai Group podcast for leaders in health, wellness, and aesthetics.

The Business of Intentional Health in Wellness Coaching

Jen Alsman, FDN-P of YOUnique Balance shares what it really takes to build a solo health coaching business with intention. Jen pulls back the curtain on what actually grew her practice, from early networking and speaking engagements to word-of-mouth referrals and a consistent social media presence. She also shares one of the most valuable lessons for any solo business owner: knowing the difference between working in your business and working on it. If you're a wellness entrepreneur or solo founder ready to grow with purpose, you won't want to miss this one.

How Authenticity in Marketing Builds Trust in Aesthetics

Dr. Igor Burko of SY Aesthetics shares how authenticity on social media is helping build trust, attract patients, and grow a premium aesthetics brand. We also discuss patient retention, balancing paid vs. organic marketing, the future of AI in private practice, and creating a true one-stop-shop patient experience. If you’re a practice owner, founder, or marketer in health, this episode is packed with smart growth insights.