IGO — In Good Order with Ben Braverman

IGO Ep. 23 | Estate Planning Isn't Optional Anymore | Rick Dinger, Wealth.com

Most financial advisors are missing out on a huge opportunity—and it’s not just about client retention or growth. It’s about transforming the entire estate planning process into a powerful, compliant, and monetizable advantage. Rick Dinger from wealth.com reveals how advisors can confidently incorporate estate planning into their practice without risking legal issues or friction, even if they’re not lawyers. Imagine helping your clients structure their estates with attorney-grade documents, automated updates, and AI-powered insights—all while staying well within legal boundaries. In this episode, Rick shares the secrets behind wealth.com’s innovative platform that helps advisors create foundation documents like wills, POAs, and trusts quickly and accurately. You’ll discover how a few simple integrations with platforms like eMoney make estate planning seamless—pre-filling data, visualizing gaps, and even alerting clients and advisors to key life events like selling a house or turning 18. We break down the real estate opportunities for monetization—whether through planning fees, tax savings, or client onboarding—and how to position estate planning as an essential part of your revenue stream without charging clients directly from wealth.com. You’ll learn how the platform’s strict guardrails prevent unauthorized practice of law, giving you legal peace of mind while you focus on the relationship. It’s perfect for advisors aiming to add a highly valuable, sticky service that deepens relationships across generations and boosts loyalty. Plus, with leading broker dealer approvals and flexible integration options, wealth.com makes estate planning a scalable, profitable part of your advisory business. Whether you’re an RIA, broker-dealer, or wealth manager, this episode reveals how adopting modern estate planning tech can be a game-changer, creating lasting moats and significantly increasing client lifetime value. Don’t miss out on the future of advisory excellence—this is your blueprint to grow with confidence, compliance, and innovation.

IGO Ep. 22 | Divorcing the IRS from your IRA with Annuity Roth Planning

THIS EPISODE SHOULD BE WATCHED ON YOUTUBE https://www.youtube.com/watch?v=j0E1tRXy84k Most financial advisors overlook one of the most powerful tools for tax-efficient retirement planning: annuity premium bonuses. In this episode of In Good Order, Ben Braverman reveals how today's unprecedented yields and record-high bonuses can dramatically enhance your clients' Roth conversion strategies—saving them hundreds of thousands in taxes.Imagine converting $500,000 of qualified assets into a Roth account for a fraction of the traditional cost. Ben walks you through real case studies showing how leveraging premium bonuses from carriers like North American and Athene can create immediate, tax-free cash flows—sometimes for just a fraction of the taxes paid if done outright. You'll discover how to use these bonuses to offset taxes, enhance legacy planning, and optimize every dollar of your client's retirement savings.We break down specific tactics: partial vs. full Roth conversions, working with premium bonuses—fee vs. no fee—and how to navigate the ever-changing tax landscape with software tools and professional advice. Plus, Ben shares insights on how to identify ideal clients and structure conversions to maximize benefits while minimizing risks like Medicare surcharges and IRMA.Why does this matter? Because ignoring these strategies could leave millions in unnecessary taxes—while the right planning opens up a world of tax-free growth, legacy, and peace of mind. This episode is perfect for advisors eager to bring innovative, client-centric solutions to a market hungry for tax efficiency amid rising estate laws and changing regulations.If you're a financial professional committed to growth, tax optimization, and better client outcomes, this episode is your playbook. Gain the confidence and knowledge to turn mundane annuities into powerful tax-saving assets—making your practice more resilient, your clients wealthier, and your advisory game unstoppable.

IGO Ep. 21 | What’s Actually Working Right Now to Get Financial Advisory Clients | Alex Khassa

Most financial advisors are leaving serious money on the table by relying on outdated client acquisition strategies. What if you could unlock a proven, scalable system that has generated over $45 billion in AUM pipeline and booked 30,000+ high-net-worth appointments? In this episode, Alex Casa, CEO of Clients Black Box, reveals the insider digital marketing framework transforming how advisors attract and convert clients—without wasting time or budget. You’ll discover how targeted video funnels—created with just a phone and coached remotely—can position you as a credible authority and fill your calendar with qualified prospects. Alex breaks down the exact ad spend needed to start seeing results, the differences between local and nationwide campaigns, and why platforms like Facebook are your best allies in today’s digital-first landscape. He shares case studies of advisors aggressively scaling from $20,000 to hundreds of millions in assets—while emphasizing that success requires consistency and commitment over six months or more. We break down the critical metrics: how $10,000/month ad budgets can deliver dozens of appointments, and why a focused niche—be it physicians, dentists, or retirees—can lower your cost per acquisition dramatically. Plus, Alex shares why YouTube, while not a magic bullet, can boost your social proof—if you’re willing to put in several years of consistent effort. Whether you’re a solo advisor or part of a growing firm, this episode arms you with a direct, actionable blueprint to dominate your market and accelerate growth. If you’re serious about making marketing your competitive advantage, don’t miss this deep dive into a system that’s already earned billions in pipeline value. Perfect for advisors ready to upgrade from organic social to scalable, paid media that works—this is your playbook for tomorrow’s client acquisition. Tune in, and learn how to turn digital complexity into your biggest growth engine.Visit clientsblackbox.com to learn more and activate your client growth machine today.

IGO Ep. 20 | The Advisors Winning the Next Decade Do This Differently | Derick Kinney

Most financial advisors are missing one simple but powerful growth secret: connecting with clients—and prospects—through their pain points, not just their portfolio. In this eye-opening episode, Derek Kinney, a former top financial advisor turned growth strategist, reveals how mastering the art of pain-based conversations can skyrocket your client referrals, attract higher-net-worth clients, and turn you into a recognized specialist — even if you're just starting out. You'll discover how focusing on specific problems rather than just offerings creates a magnetic pull that prospects and clients can’t ignore.We explore proven tactics for turning casual social encounters into referral goldmines, including how to craft laminated tear sheets with your targeted pain points and use them as pattern interrupts. Derek also delves into the often-overlooked opportunity of younger advisors who leverage their age as a superpower—by positioning themselves as the perfect guide to the next generation of wealth transfer.Plus, learn why asking the RIGHT questions at strategic moments—like "What’s the greatest service we could provide for you?"—can significantly improve your conversion rate and prevent prospects from slipping away. Derek emphasizes that the most successful advisors focus on simplicity, emotional connection, and consistency, transforming how they talk, listen, and ultimately, serve. Ideal for anyone in wealth management, early-career advisors, or established professionals craving a fresh approach, this episode is packed with actionable insights to revolutionize your growth strategy. If you’re serious about making a lasting impact while building a thriving, referral-generating practice, these principles will elevate your game—starting tomorrow. Derek Kinney is a former top financial advisor, founder of Successful Advisors, and a sought-after growth strategist known for helping advisors land high-net-worth clients faster by centering conversations on what truly matters: clients' pain points. His proven frameworks are transforming practices across the industry.If you want to move beyond generic pitches and start turning prospects into lifelong clients, listen now. Connect with Derek’s free resources at SuccessfulAdvisors.com or on LinkedIn for daily tips that make your messaging more impactful. To grow your practice and amplify your impact, this episode is non-negotiable.

IGO Ep. 19 | Financial Advisor Marketing That Actually Works | Robert Sofia

Most financial advisors overlook the power of AI, email, and text messaging—until now. Robert Sophia, CEO of Snappy Kraken, reveals how modern automation and AI-driven personalization are transforming client engagement and skyrocketing response rates. If you're tired of inconsistent marketing results and want a clear, scalable system that actually generates revenue, this episode is your game-changer. Discover how AI can turn your marketing from guesswork into a growth engine, with practical tactics on using email and text messaging to deepen client relationships effortlessly. Robert shares eye-opening data: email and SMS outperform social media and paid ads. You’ll learn how to harness tools that automatically segment audiences, personalize messages, and drive appointments without extra manual effort. Plus, get insider tips on creating compelling video content—despite low adoption rates—that builds trust faster than any other medium. We break down why many advisors fail with disconnected activities and offer a simple, effective way to build a revenue-generating marketing system from scratch. Understand the importance of niching, systematizing your outreach, and focusing on quality over quantity. Robert emphasizes starting broad, analyzing your high-value clients, and then narrowing your focus—so your marketing efforts align with real revenue. Beware the shiny object syndrome: master one channel before rushing into the next to ensure consistent growth.This episode is essential listening for any growth-minded advisor ready to move beyond sporadic tactics. If you're looking to leverage AI confidently, improve response rates, and create a scalable marketing system that actually works, Robert’s insights will steer you in the right direction. Whether you're new to marketing or wanting to refine your current approach, this conversation unlocks practical strategies to elevate your practice with confidence and clarity. Robert Sophia is the CEO of Snappy Kraken, a leading marketing automation platform for financial professionals, known for pioneering AI-driven client engagement strategies that deliver measurable results.Perfect for advisors eager to stay ahead in a competitive landscape, this episode provides actionable steps to streamline your marketing, nurture client relationships, and make every communication count. Hit play now and get in good order for growth.