Irish Marketing Podcast

39 - How To Become A Market Of One & Tackling Traffic Decline

Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin Bonn of Co-Definery joins us ahead of his IAPI presentation on June 10th [https://iapi.ie/events/solving-agency-commoditisation], to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable.  Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respond Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

38 - Markgo - Big Marketing for Small Businesses

What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work? They build something new.  In this episode, Daryl sits down with the founders of Markgo [https://markgo.co/] — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin. They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

37 - Live from The Podcast Show London 2026: Trends and Takeaways

The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry. Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected. Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional.  And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media

How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape? In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth. Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

35 - Paul Dervan: The Essential Guide to AI For Marketers

What separates the marketers who will thrive in an AI world from those who won't? According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability. In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions.  Paul gave his take on the fundamental skillset that makes you valuable in an AI world  We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing. Worth a listen if you want to get practical about AI rather than just anxious about it. Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie