Jimmy's Jobs of the Future

Elfried Samba | The Future of Marketing

Check out the new LinkedIn report here: https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/PDF/Work-Change-Small-Business-Report-Dec-2025-UK.pdf Vote for Jimmy’s Jobs People’s Choice Award: https://politicalpodcastawards.co.uk/the-peoples-choice-award/ And sign up to our NEW community here! https://app.heartbeat.chat/jimmysjobsbackstage/invitation?code=DF4BEJ Elfried “Elf” Samba helped turn Gymshark from a small UK fitness brand into a global cultural movement - powered by community, creators, and culture over traditional advertising. In this episode of Jimmy’s Jobs of the Future, Elf breaks down the real marketing strategies behind Gymshark’s rise, why most brands misunderstand community, and how personal brand, trust, and cultural relevance now drive growth more than spend. We cover: 🔥 The exact community-first model that scaled Gymshark 🧠 The “jab, jab, jab, right hook” strategy in real brand terms 👥 The Three A’s of elite hiring: Ability, Agency & Attitude 🌍 Why IRL + URL is the future of brand building 📈 How to actually use LinkedIn as a growth platform 🎯 Why culture beats performance marketing in the long run This is a practical marketing masterclass for founders, brand builders, creators and anyone serious about growth in the modern internet economy. ✅CLICKABLE CHAPTERS 00:00 Intro 01:25 How Gymshark’s Marketing Model Really Evolved 03:00 Adapting to the Audience in Real Time 05:12 The Early Pain, Pressure & Growth Years 14:36 Why Cultural Relevance Decides Which Brands Win 39:52 What Clients Actually Want From Brands 40:13 Leaving Gymshark & Working Across Multiple Brands 40:21 Inspiration, Leadership & Founder Energy 46:28 Building The Butterfly Effect Agency 50:41 Why Personal Brand Now Equals Business Leverage 54:31 How to Use LinkedIn as a Creative Growth Platform 01:06:57 Quickfire: Lessons, Regrets & Career Advice ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Joshi Herrmann | The Future of Journalism & Local News

Check out the new LinkedIn report: https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/PDF/Work-Change-Small-Business-Report-Dec-2025-UK.pdf And sign up to our NEW community here! https://app.heartbeat.chat/jimmysjobsbackstage/invitation?code=DF4BEJ UK media is collapsing - and Joshi Herrmann, founder of The Manchester Mill, believes a completely new model is emerging to replace it. Joshi returns to Jimmy’s Jobs to explain why legacy outlets are struggling, how AI will flood the internet with personalised content, and why local, narrative-led journalism might be the future of British media. He breaks down The Mill’s rapid expansion into cities like London, Birmingham and Glasgow, the realities of investigative reporting, and the pressures of running a modern newsroom. We also discuss the rise of “community media”, the mistakes legacy players keep making, how AI can act as a founder’s secret weapon, and why the future of journalism might look more human - not less. A must-watch for anyone interested in the future of news, tech, community or British culture. 00:00 Intro 01:37 Expanding to New Cities: Wins & Mistakes 04:06 Cracking London: Their Hardest Challenge 08:26 How Joshi Builds World-Class Reporting Teams 15:51 Community, Marketing & What Actually Works 22:12 AI’s Impact on Modern Journalism 23:05 The Coming Wave of AI-Generated Stories 23:47 Why Local Journalism Might Save Britain 25:02 The Human Connection Readers Still Want 25:44 Live Events & Bringing Readers Into the Room 28:10 AI as a Founder’s “Genius Business Coach” 29:31 What Historical Moments Would You Revisit? 30:56 Why Personal Branding Doesn’t Matter for Journalists 34:01 Hiring Top Talent: The Cameron Barr Story 39:39 Running a Distributed, Multi-City Newsroom 43:13 Why UK Journalists Are Flocking to the US 45:48 Final Thoughts & What’s Next for The Mill ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

UK Budget Reaction 🇬🇧 (Livestream)

In this conversation, Jimmy McLoughlin and Seb Johnson discuss the recent UK budget and its implications for entrepreneurs and startups. They explore the reactions from the Startup Coalition, the significance of changes to EMI and EIS, and the overall sentiment towards supporting the tech community. The discussion highlights the importance of government engagement with entrepreneurs and the need for effective implementation of budget measures to ensure they benefit the startup ecosystem. In this conversation, the speakers discuss the evolving landscape of innovation and government support for tech entrepreneurs in Europe, particularly in the UK. They explore the challenges and opportunities within the tech ecosystem, the importance of building a strong media presence for tech, and the geopolitical implications affecting European tech companies. The discussion also highlights the recent budget announcements and their potential impact on entrepreneurs, emphasizing the need for more accessible funding and support structures. The speakers call for feedback from the entrepreneurial community to shape future policies and ensure that the UK remains a competitive environment for tech innovation. The conversation delves into the challenges faced by entrepreneurs and businesses in the UK, particularly focusing on the impact of government policies, taxation, and cultural attitudes towards entrepreneurship. The speakers discuss the uncertainty in the business environment, the need for better government communication, and the importance of inspiring the next generation of entrepreneurs. They analyze the recent budget and its implications for economic growth, emphasizing the need for clarity and support for businesses to thrive. Chapters 00:00 Budget Reactions and Entrepreneurial Impact 08:17 Startup Coalition's Role and Perspectives 12:04 Key Budget Highlights for Startups 17:05 Incentives and Funding for Entrepreneurs 20:20 Future Focus: Non-Compete Agreements and Reviews 29:28 Navigating Innovation and Government Support 32:09 Scaling Europe: Building a Tech Media Powerhouse 35:28 European Nationalism in Tech Entrepreneurship 38:07 Geopolitical Implications for European Tech 39:07 Budget Insights for Entrepreneurs 43:40 The Call for Evidence: A Love Letter to Entrepreneurs 48:08 Reflections on the Budget and Its Impact 53:03 The Mood Music of UK Business and Investment 57:17 The Impact of Policy on Talent Retention 01:00:13 Uncertainty and Its Effects on Entrepreneurs 01:03:44 Government Communication Challenges 01:06:37 Cultural Attitudes Towards Entrepreneurship 01:10:16 Budget Analysis and Economic Choices 01:12:56 Policies for Growth and Business Encouragement 01:18:28 Navigating Taxation and Business Environment ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Katie Lam MP

The Future of Politics: Katie Lam’s Journey from Cambridge to No.10 Katie Lam MP joins Jimmy to unpack her remarkable path from teaching herself Latin and Greek at a comprehensive school, to studying Classics at Cambridge, to analysing billion-pound companies at Goldman Sachs - and finally into the heart of political power. She reveals what really happens inside No.10 during a national crisis, how AI is reshaping high-finance roles like equity research, and why becoming an MP is far more intense than working in government. Katie also reflects on the lasting impact of the pandemic, the expanding expectations placed on the state, and how national security, tech, and politics now collide. A fast, smart conversation about ambition, public service, and the future of work in Britain. 00:00 Intro 01:10 Cambridge, Latin, Greek & Why Classics Still Matter 03:45 Breaking Into Goldman Sachs 05:39 Life in Equity Research 09:04 How AI Will Transform Finance 17:27 Entering Politics & Becoming a SpAd 20:35 Inside No.10 During the Pandemic 23:58 The Surreal Reality of Lockdown 24:26 Supermarkets: The Unsung Heroes 25:04 Theatre to Trolleys: Unexpected Crossovers 25:54 The Pandemic’s Lasting Effects 27:48 The New, Bigger Role of Government 31:40 National Security & Tech 36:17 Should Government Ever Own Companies? 38:18 From Advisor to MP 42:09 What Being an MP Is Really Like 49:50 Casework, Constituents & AI’s Future Role ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Chapters Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]

Katie Prescott | The Future of Tech & Billion Dollar Scandals

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ [https://www.boxlight.io/] Billion-dollar deal. Explosive fraud allegations. Extradition. Acquittal. A yacht, a storm… and a tragic ending. In this episode of Jimmy’s Jobs of the Future, Katie Prescott, tech correspondent at The Times, takes us inside her new book on Mike Lynch – the brilliant, controversial founder at the centre of Britain’s biggest tech scandal. Katie explains how Lynch rose from a nurse-and-fireman family to build Autonomy into a multibillion-dollar company, why HP paid $11bn for it, and how that deal spiralled into one of the most complex legal sagas in modern British business. She talks about writing the book in the aftermath of his death, what she learned from those who worked closest with him, and why his story still hangs over the UK tech ecosystem today. Along the way, Jimmy and Katie dig into power in Big Tech, the culture of entrepreneurship, Dragons’ Den, Reggae Reggae Sauce, and what it really takes to report on the people shaping our technological future. If you want to understand how one tech deal became a decade-long war over truth, power and billions, this conversation is unmissable. 00:00 Intro 01:35 Katie’s new book & why this story matters 02:20 Early life and career of Mike Lynch 04:55 The rise of Autonomy 08:27 The HP acquisition & legal battles 16:18 The tragic end and Lynch’s legacy 24:42 The UK tech ecosystem today 35:25 Peter Jones and the startup mindset 36:42 How entrepreneurship has evolved 37:14 The Reggae Reggae Sauce phenomenon 37:59 Katie’s transition into journalism 39:43 What a journalist’s job really is now 40:06 Interviewing the world’s top tech leaders 41:24 Power dynamics inside Big Tech 44:32 Future trends in technology 50:34 Advice for aspiring journalists 51:22 BBC vs The Times 55:47 Hiring a tech correspondent 57:33 Closing thoughts 58:36 End ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs [https://www.instagram.com/jimmysjobs] Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture [https://www.tiktok.com/@jimmysjobsofthefuture] Twitter / X: https://www.twitter.com/JimmyM [https://www.twitter.com/JimmyM] Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ [https://www.linkedin.com/in/jimmy-mcloughlin-obe/] Want to come on the show? hello@jobsofthefuture.co [hello@jobsofthefuture.co] Sponsor the show or Partner with us: sunny@jobsofthefuture.co [sunny@jobsofthefuture.co] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ [https://www.linkedin.com/in/sunnywinter/] Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]