Launchpad of Innovation

Podcast by Barry Frey

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These are the conversations happening at the top of the advertising industry, and now you can listen anywhere! Launchpad of Innovation brings you unfiltered conversations between DPAA Global President & CEO Barry Frey and the C-suite executives shaping the future of advertising, marketing, and media. From AdTech breakthroughs to brand-building strategies to the career moves that define eras, this is where the industry's boldest thinkers come to discuss what's next. Launchpad of Innovation is presented by DPAA Global in partnership with AIOO.

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Launchpad of Innovation - Barry Frey with Horizon Media and AiOO Tech

Barry Frey, CEO of DPAA Global, introduces a new podcast focused on technology's impact on omnichannel advertising, particularly digital out-of-home (DOOH) advertising. The podcast is sponsored by AiOO, a Dubai-based AI platform for real-time audience targeting. Domenic Venuto from Horizon Media discusses the evolution of AI and technology in advertising, emphasizing the importance of AI in driving growth and solving business challenges. He highlights Horizon Media's Blue Platform and Horizon OS as key tools for client engagement. Hammad Benjelloun from AiOO outlines trends in DOOH and retail media, including digitization, automation, audience planning, dynamic creative optimization, and the growing importance of retail media.

28. huhti 2026 - 34 min

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