Law Firms On The Map

Does Your Law firm Need A Chief Marketing Officer?

Episode Summary In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition. Key Takeaways ✅ Do You Really Need a CMO? * Signs your law firm is ready for a CMO. * When a fractional CMO makes more sense than a full-time hire. ✅ Understanding the Role of a CMO * What a CMO actually does in a law firm setting. * How a CMO can help optimize vendor selection and marketing strategy. ✅ Common Hiring Mistakes to Avoid * Why law firm owners need to understand marketing before hiring a CMO. * The risks of hiring too early or without clear expectations. ✅ Transitioning from Fractional to Full-Time CMO * How to assess when your firm is ready for a full-time marketing leader. * Steps to ensure a smooth transition. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter [https://twitter.com/brencansk]). Thank you for listening :)

How Authentic Content Drives Local SEO: A Deep Dive Into E-E-A-T with Dennis Yu

Hi there! Thanks for stopping by again today! In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence.  You can expect to walk away from this with a richer knowledge in the following:   1. Importance of Authenticity in SEO 2. How to think about Google’s E.E.A.T. Guidelines 3. Practical SEO Strategies 4. Role of Engagement Signals 5. Sneak peak into Dennis’ Are You Googleable?” Project Enjoy and do share your thoughts on local SEO! We’d love to hear from you! If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter [https://twitter.com/brencansk]). Thank you for listening :)

Fake Reviews, Real Consequences: The Dark Side of Local SEO | with Curtis Boyd

In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd [https://www.linkedin.com/in/databoyd/], founder of The Transparency Company [https://www.google.com/search?q=The+Transparency+Company&rlz=1C5CHFA_enKE1107KE1108&oq=The+Transparency+Company&gs_lcrp=EgZjaHJvbWUyBggAEEUYOdIBBzE5NWowajGoAgCwAgA&sourceid=chrome&ie=UTF-8#:~:text=The%20Transparency%20Company%20%7C%20Identify,https%3A//askfortransparency.com] and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back? Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navigating the complexities of Google’s review policies. Oh and if you thought it only gets worse with AI, you guessed right! But it doesn’t stop there—Curtis talks about the gray areas of review ethics, the real impact of fake reviews on businesses, and the FTC’s new laws that could reshape the landscape of online trust. His passion for transparency and fairness shines through, leaving you with a newfound appreciation for the importance of genuine reviews in today's digital economy. If you care about ethical marketing, protecting your business, or just want to know what really happens behind the scenes in online reputation management, this episode is a must-listen. 🌟 Key Highlights: •How fake reviews are created and exposed •The role of AI in shaping the future of online reviews •New laws and their implications for businesses •Best practices for ethical review collection If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter [https://twitter.com/brencansk]). Thank you for listening :)

Mastering Digital PR for Attorneys- From Creative Campaigns to Link-Building Success

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show. Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market. Tune in to discover: 1. How to develop story angles that resonate with journalists 2. Tips for building targeted media lists and pitching journalists effectively 3. The power of PR stunts in traditional industries like law 4. How digital PR supports SEO and the importance of consistency Ready to transform your digital PR strategy? Hit play to learn from one of the best in the industry! If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter [https://twitter.com/brencansk]). Thank you for listening :)

1000+ MVA Cases Monthly Learn How Angel Reyes Built a Texas Personal Injury Enterprise

Welcome to the third season of Law Firms on the Map! 🥳 In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares his journey in building a powerhouse personal injury practice in Texas. In this insightful conversation, you'll learn about: 🎯 Long-Term Growth - Key milestones in Angel’s career and the growth of his firm. 🎯 Strategies for transitioning from TV advertising to digital marketing, including PPC. 🎯 The evolving landscape of serving the Spanish-speaking community and how it impacts marketing. Plus, don’t miss the details about the upcoming CLE conference in Dallas on April 10th and 11th, 2025, featuring prominent speakers you know and love in the field. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter [https://twitter.com/brencansk]). Thank you for listening :)