Make Your Brand Legendary with Swoz Consulting

Ep 50: The Power of a Scorecard

If you want people to put in effort to win, show them the score. But the opposite is also true - don't give people a score to look at, and watch their performance drop. Scott in particular shares many personal and historical examples, from a Chick-Fil-A bowling experiment that had people leaving the bowling lanes early, to Andrew Carnegie's famous way of increasing team performance. Also, it's not just enough for leaders to know the score. Just like a basketball team needs to see the score during the game, the people on your team also need to know, "what's the score of the 'game'?" Scott and Matt also discuss: * How often should leaders share the score? Is there ever a point where it's too much? * What kind of data should be on your scorecard? Simple, or detailed? * How do you connect scoreboard data to your "why," to ensure it's not just arbitrary metrics on a screen? This episode will give you valuable insight into how transformational sharing the score can really be. Tap into that innate drive we have as humans to win, and watch your team performance reach new heights! ---------- P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com [http://LegendaryBrandsAcademy.com] ---------- Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com [http://www.SwozConsulting.com]  Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Ep 49: What We Learned Launching Legendary Brands Academy 2.0

Scott and Matt discuss relaunching their online program - and the important lessons about Customer Insight and Personalized Service they learned and applied through this process. High-end consulting serves one type of client, but the online program had to be tailored to people in different situations. Same core concepts, but everything from communication style to how they celebrate wins had to change. Listen to a real example of applying the principles they teach to their own business - and how making small adjustments based on who you're actually serving can create massive impact. Similarly, you might find your own business initiatives need different approaches depending on whom you're serving: C-suite executives or frontline teams; established companies or up-and-coming startups. ---------- You can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com [http://LegendaryBrandsAcademy.com] ---------- Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com [http://www.SwozConsulting.com]  Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Ep 48: Customer Journey Mapping (Part 2) - From Mapping to Action

You mapped out your customer journey. But now what? Scott and Matt pick up where they left off, digging into what you actually do with all those post-it notes stuck to the wall. The goal is finding the friction points, gaps, and missed opportunities quietly killing your customer experience. Real examples: * A luxury installer who disappeared for 8 weeks between order and delivery (customers kept calling to make sure their order was still happening). * A company that realized their retiree customers wanted to hang out and chat, while their "go-getter" customers literally asked "do I have to be here for this?" Same product, totally different needs. Most gaps aren't about having a bad product...they're about the "curse of knowledge." Turn your insights into tangible action items with today's episode. ---------- P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com [http://LegendaryBrandsAcademy.com] ---------- Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com [http://www.SwozConsulting.com]  Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Ep 47: Customer Journey Mapping (+ Introducing Co-Host Matt Sprague!)

Season 2 kicks off with a new co-host! Scott welcomes Matt Sprague (Swoz Consulting's COO) as Caitlin pursues an exciting international opportunity. In this episode, we're jumping straight into Customer Journey Mapping: what it actually is, why it matters -- and how to do it without making your team want to kill each other! Key Topics: * Why Customer Journey Mapping matters for every department, not just sales * The post-it note workshop method for collaborative journey mapping * How to prevent finger-pointing and create psychological safety in the process * The Google Maps analogy for strategic planning * Why most team conflicts stem from different views of "current state" Whether you're rounding out the year or kicking off Q1 planning, a Customer Journey Map will give you a clear path forward that your entire team can be aligned on. ---------- P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com [http://LegendaryBrandsAcademy.com] ---------- Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com [http://www.SwozConsulting.com]  Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Ep 46: Benchmarking - Taking It To Another Level (Assessments Mini Series || Part 3)

What if your greatest opportunities are hiding in plain sight? In this episode, Scott and Caitlin wrap up their mini-series on assessments by unpacking the power of benchmarking - not just as a way to compare, but as a tool to unlock potential. They explore how legendary brands don’t just ask, “how are we doing?” They ask, “What’s possible?” From Chick-fil-A borrowing Ritz-Carlton’s service language to leaders swapping morning routines over dinner, benchmarking can come from unlikely places (even a Pixar storyboard or a lean manufacturing floor). You’ll also hear why “we’re different” can be a cop-out, how excellence beats success, and why knowing your industry standard is just the beginning of building something legendary. ---------- P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com [http://LegendaryBrandsAcademy.com] ---------- Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com [http://www.SwozConsulting.com]  Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.