MerchantSpring Marketplace Masters

Agency Best Practice | Mastering Revenue Balance: How Brands Can Safely Diversify Beyond Amazon

📉 Amazon Revenue Out of Balance? Here's How to Fix It Too much revenue coming from Amazon? You’re not alone—and it’s putting your brand at risk. In this bold Marketplace Masters episode, Daniel Pierce [https://www.linkedin.com/in/danielcpierce/] (Founder, Spry Tribe [https://www.linkedin.com/company/sprytribe/]) reveals why a healthy Amazon-to-DTC ratio matters more than ever in 2026—and how to achieve it. From loyalty-driven DTC growth to TikTok Shop as a brand discovery engine, Daniel shares the tactics scaling brands are using to take back control, reduce channel risk, and unlock sustainable, multi-channel growth.

Agency Best Practice | From Founder to Exit: How buffaBRAND Scaled, Sold, and Evolved

💼 Thinking About Selling Your Agency? Read This First. In this rare behind-the-scenes episode, Corey Brown (Founder of BuffaBrand) joins Paul Sonneveld to unpack his full journey from launching during COVID to exiting six years later. No fluff—just the real story: building with no external capital, choosing the right buyer (hint: it's not just about the money), and navigating the emotional and operational rollercoaster of acquisition while keeping the business running. If you're scaling now or dreaming about an exit someday, this is the founder playbook you didn’t know you needed.

Agency Best Practice | The Advertising Arbitrage Amazon Agencies Can’t Afford to Ignore

⚠️ Amazon Ads Getting Too Expensive? There’s a Cheaper, Smarter Play In this Marketplace Masters episode, Ryan Garrow [https://www.linkedin.com/in/ryangarrow/] (Logical Position) exposes a powerful—but often ignored—growth lever: using Google Ads to drive traffic to Amazon. From real-world arbitrage math to conversion rate tricks, brand store strategies, and attribution hacks, Ryan reveals how smart agencies are beating Amazon at its own game—and why this might be the most overlooked margin unlock in 2025.

Agency Best Practice | Agency Pricing Strategies for 2026: What to Charge and How to Scale Profitably

💸 Amazon Agency Pricing Is Broken—Here’s How to Fix It In this Marketplace Masters live session, Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] sits down with Scott Ohsman [https://www.linkedin.com/in/scott-ohsman-861196a6/] (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services? From retainers and rev share to setup fees, ad spend markups, and scope creep survival—Scott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and why flat fees (with guardrails) might be the future of profitable agency models. If you're tired of chasing unpredictable revenue—or losing money in month one—this one’s for you.

Agency Best Practice | TikTok Shop Mastery: Lessons for Amazon Sellers & Agencies

📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025 TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski [https://www.linkedin.com/in/kristen-kurowski-0b36a83b/] (Emplicit) joins Paul Sonneveld [https://www.linkedin.com/in/paulsonneveld/] to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop. Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to build a strategy that scales—without abandoning your Amazon core. If your agency isn’t offering TikTok Shop services yet, you’re already behind.