MFT Podcast

BANNED from the Gym to Building a Global Fitness Empire

Lore Fitness on IG and direct website! https://www.instagram.com/lore_fitness_official/ https://lore-fitness.com/ What happens when a coach gets kicked out of a gym for helping people for free? Lore Fitness turned that spite into a multi-figure coaching business and a global brand. In this raw, no-fluff interview, Lore breaks down the dark side of the fitness industry—gatekeeping, shady marketing, coaching fraud—and what it really takes to scale a successful fitness business in 2025 and beyond. This is NOT your typical “how I started” story. From coaching world record holders to battling cultural food restrictions overseas, Lore shares hard-earned lessons in client retention, tech systems, branding, and what most online trainers get completely wrong about growth. 🎯 Real Takeaways You’ll Learn: Why charging too early is killing your long-term success The underground tactics coaches use (and why they don’t work) How word-of-mouth marketing still crushes social media The underrated power of gut health in physique development How to build a brand that sells itself—without clickbait or fake scarcity Why most trainers fail to scale past $200K/year The secret to client retention nobody talks about: rainbow goals Whether you're a new coach, a burnt-out PT, or trying to break into online training—this episode is your blueprint. And yeah, it starts with a little revenge. Watch it. Apply it. And maybe rethink that $5K merch drop. Chapters: 00:00 From Petite to Powerhouse 12:25 Accidental Beginnings in Coaching 18:55 Ethics, Growth & Scaling Early 25:29 Building Systems & Real Scaling 31:26 Freedom vs. Time-Based Income 37:09 Word-of-Mouth Power & Marketing Real Talk 43:30 From Spite to Global Success ============================= Connect with us! ============================= Ryan Tullis: https://hoo.be/nomad Tyler Johnson: https://linktr.ee/4thsetfitess Memoirs of A Fitness Trainer: https://beacons.ai/themftpod

From Zero to International Trainer: Kian Deehan’s No BS Take!

📌 Drop a comment with your biggest takeaway! Want to work with Kian? Connect with him! Kian's coaching page! https://www.instagram.com/kiandeehanfitness/ One Up Fitness! https://www.instagram.com/uponecoaching/ How do successful coaches actually make it in the online fitness industry? In this episode, Ryan Tullis sits down with Kian Deehan, a rising online coach from New Zealand, to uncover the real struggles and strategies behind building a thriving coaching business. From quitting traditional jobs with no plan to mastering social media and online coaching, Kian breaks down: ✔️ The hard truth about in-person vs. online training ✔️ Why most trainers fail at client retention ✔️ The power of challenges in scaling a coaching business ✔️ How social media can make or break your success ✔️ The real difference between caring about clients vs. just selling programs Whether you're an aspiring coach or struggling to grow your fitness business, this episode will change how you think about coaching. 💬 Let’s talk coaching! What’s your biggest struggle right now? Comment below! Chapters 00:00 The Unexpected Path to Fitness Coaching 04:31 The Turning Point: From Gym Enthusiast to PT 08:55 Jumping Into Bodybuilding & Social Media Growth 13:29 The Reality of Online Coaching vs. In-Person Training 18:01 The Power of Challenges & Business Growth 21:06 Scaling Up: Hiring, Delegating, and Learning from Mistakes 24:00 The Role of Content Creation in Building a Coaching Brand ============================= Connect with us! ============================= Ryan Tullis: https://hoo.be/nomad Tyler Johnson: https://linktr.ee/4thsetfitess Aaron Saltzman: https://linktr.ee/Saltz24 Memoirs of A Fitness Trainer: https://beacons.ai/themftpod Keywords coaching, bodybuilding, online training, personal development, fitness journey, client retention, social media, transformations, personal trainer, international coaching

How to Make BANK as a Personal Trainer (Most Trainers Get This Wrong!)

Struggling to close clients in your first session? You’re not alone. Most trainers fail at sales because they focus on the wrong things—leading to frustration, low income, and a short-lived career. In this episode, we expose the BIGGEST mistakes trainers make when trying to sell personal training and break down a proven framework for closing clients with confidence. Whether you’re new to the game or looking to sharpen your skills, these real-world tactics will help you book more clients without sounding like a sleazy salesperson. 💡 What You’ll Learn: ✅ Why most trainers choke under pressure when selling ✅ The #1 mindset shift that turns hesitant clients into paying ones ✅ How your appearance could be killing your chances (fix this ASAP!) ✅ The power of building a vision—and why most trainers skip it ✅ How to create an instant connection that builds trust fast ✅ Why rushing the sale actually pushes clients away ✅ How to bounce back from rejection without losing confidence ✅ The ultimate follow-up strategy to win hesitant clients later 🚨 If you’re a new trainer, you can’t afford to miss this. Learn how to close more clients, build trust, and grow your business the right way. 👉 Drop a comment with your biggest struggle in sales! 🔔 Subscribe for weekly insights on mastering personal training and making real money in fitness. Chapters 00:00 The Struggle of Closing First Sessions 05:36 Self-Worth and Selling High-Ticket Training 10:23 Best Practices for First Training Sessions 17:09 Biggest Mistakes Trainers Make in Consultations 23:06 The Perfect First Session Structure 28:50 The Power of Presumptive Sales & Closing Strong 40:15 Confidence & Long-Term Success ============================= Connect with us! ============================= Ryan Tullis: https://hoo.be/nomad Tyler Johnson: https://linktr.ee/4thsetfitess Aaron Saltzman: https://linktr.ee/Saltz24 Memoirs of A Fitness Trainer: https://beacons.ai/themftpod

The REAL Truth About Making it as a Fitness Coach

Featuring the lovely Ishak! https://www.instagram.com/ishak_ishak/ https://www.instagram.com/hawkfitcoaching/ The fitness industry is filled with hype, but few talk about the REAL struggles of becoming a successful coach. In this raw and eye-opening conversation, Coach Ishak reveals his unconventional journey from nursing to coaching—including the brutal lessons he learned while living in his car. 💡 Key Topics We Cover: ✅ Why most personal trainers fail within their first year ✅ The biggest mistake new coaches make (and how to fix it) ✅ Why passion isn’t enough—you need this one skill to succeed ✅ The truth about specialization and why generalist trainers struggle ✅ How extreme opinions in the fitness world are hurting clients ✅ Ethical coaching: Why taking the wrong clients can ruin your reputation ✅ The power of networking & learning from others in the industry 🚨 Coaching isn’t just about workouts—it’s about psychology, empathy, and business acumen. If you’re a new trainer or thinking about making the leap, this episode is a MUST-WATCH. 👉 Drop a comment with your biggest takeaway! 🔔 Subscribe for weekly insights on building a profitable and impactful fitness coaching career. Chapters 00:00 From Nursing to Fitness – A Life-Changing Decision 02:44 Living in His Car While Building a Business 04:25 Networking with the Best in the Industry 10:32 What Makes a Good Coach GREAT? 22:34 Fitness Industry Scams & The Ethics of Coaching ============================= Connect with us! ============================= Ryan Tullis: https://hoo.be/nomad Tyler Johnson: https://linktr.ee/4thsetfitess Aaron Saltzman: https://linktr.ee/Saltz24 Memoirs of A Fitness Trainer: https://beacons.ai/themftpod Keywords fitness, coaching, personal training, bodybuilding, health, nutrition, online coaching, coaching philosophy, exercise science, personal development

From Gym Bro to Elite Coach – The Truth About Fitness in 2025!

The fitness industry is changing FAST, and if you're not adapting, you're falling behind. In this episode, Ryan Tullis sits down with elite coach and competitive bodybuilder Dilan Velagic to expose the hard truths about coaching, AI in fitness, and why most trainers fail. Dilan's journey from an average gym-goer to a respected coach proves that building a career in fitness isn’t just about lifting weights – it’s about mastering communication, mental resilience, and business strategy. Key Takeaways: 🔑 The #1 mistake online coaches make (and how to fix it) 🔑 Why mental health is the missing piece in fitness coaching 🔑 How AI is disrupting the personal training industry – good or bad? 🔑 The secret to building a loyal client base that actually sticks around 🔑 Why knowledge isn’t enough – coaching is about relationships 🔑 How Dilan and Lauren built a successful business by playing to their strengths 🔑 The future of fitness: where coaching is headed in the next 5 years 🔑 This episode is packed with raw insights, controversial takes, and real-world strategies that every personal trainer, gym owner, and fitness enthusiast needs to hear. 💬 Drop a comment below – Is AI the future of personal training or the end of it? 📲 Follow Dilan for more! https://www.instagram.com/bodybydilan/ 🔥 Subscribe & turn on notifications so you never miss an episode! 🚀 Chapters: 00:00 The Journey from Gym Rat to Pro Coach 04:07 The Ugly Truth About Fitness Coaching 08:24 Should You Date Your Business Partner? 10:31 What It REALLY Takes to Be a Successful Coach 12:39 Will AI Replace Fitness Coaches?! 18:46 The Future of Fitness & What’s Next ============================= Connect with us! ============================= Ryan Tullis: https://hoo.be/nomad Tyler Johnson: https://linktr.ee/4thsetfitess Aaron Saltzman: https://linktr.ee/Saltz24 Memoirs of A Fitness Trainer: https://beacons.ai/themftpod Keywords fitness, coaching, bodybuilding, AI, personal training, communication, relationships, nutrition, mental health, athlete preparation