New Business Jump Start Show

55. PR That Works with Steve Turner

Steve Turner is a public relations expert and co-owner of Solomon Turner PR and author of the book, PR That Works. He discussed the fundamentals of public relations for small businesses, emphasizing that the foundational approach is similar regardless of company size. He outlined a five-step process: defining objectives, identifying the target audience, creating key messaging, determining the delivery system, and measuring results. Regarding the differences between marketing and public relations, Steve explained that marketing focuses on producing materials to directly support sales and generate revenue while PR builds long-term trust and credibility through content like articles, interviews, and community engagement. He emphasized that PR helps establish a company's reputation and builds positive brand perception among customers and stakeholders, distinguishing it from immediate sales-focused marketing tactics. Steve also discussed his book, PR That Works, which contains 28 strategies, 14 case studies, and interviews with top PR professionals. He explained that the book is designed for small business owners, new PR professionals, and anyone looking to understand public relations better. Site: https://solomonturner.com/ Site: www.getprthatworks.com [http://www.getprthatworks.com] Email: sturner@solomonturner.com [sturner@solomonturner.com] Phone: (314) 205-0800 Book link: PR That Works [https://www.amazon.com/PR-THAT-WORKS-STRATEGIES-CAMPAIGNS-ebook/dp/B0FXHM86S5/ref=sr_1_1?crid=L25U2BMT0PMX&dib=eyJ2IjoiMSJ9.pLxGSWd5w26S_xHMWUVt3XfrrKWmY6sz8nKZdblSbwyrKK2_Zxh1v0OxZV-v4uyTd1x_WV8PIJPqfcmbQjIsePhkrYA-yGro4N_r5tJTZ2iMGyA5m6vqnXsfRJ8sBSkObI_TsxgbCF2_tKnoMXN66loAtP73x3INr3sIdm2pYulF9uojDPJSlYEbnEkKwMLRe0SEacS4z4D6UsV2OFo0zYXOTtUarHb-4wJhIhbT6bw.9JINSW_mNuW8X0qsGNIO71ow67W6nJB5_P1m5GxVBpM&dib_tag=se&keywords=pr+that+works&qid=1775793724&s=books&sprefix=pr+that+works%2Cstripbooks%2C195&sr=1-1]   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

54. Building 7-Figure Businesses While Raising Kids with Beth Mazza

Beth Mazza is a three-time entrepreneur and author of the book, Entrepreneur Like a Mother, coming out in September. Beth discussed her entrepreneurial journey, highlighting two successful service businesses in financial communications. She emphasized the mindset shift needed in entrepreneurship, particularly encouraging taking calculated risks and reframing failures as learning opportunities. The interview provided practical advice for entrepreneurs to better manage finances, build a strong support network, and make informed business decisions. To that end, Beth discussed building a cash flow statement, the importance of tracking both revenue and expenses, and using AI tools like Claude to forecast business scenarios. She emphasized the value of creating a "kitchen cabinet" of advisors, including cheerleaders, compensators, and connectors, to support business growth. Beth also highlighted the significance of calculating a business's total addressable market and ensuring it's accessible and growing before launching. The conversation also touched on: * Entrepreneurial Strategy and Market Assessment * Cash Flow Statements for Entrepreneurs * Business Financial Planning Strategies * Developing a Business Support Network * Networking and Collaboration Strategies   Site: https://femalemavericks.com Instagram: @femalemavericks LinkedIn: https://www.linkedin.com/in/bethmazza/   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

53. The tech tools to help drive your business with Christopher Carter

Christopher Carter is the founder, chairman, and CEO of Approyo Inc.  Additionally, he is a 4x best selling author of his mastering SAP series (Systems Applications and Products) as well as a minority owner of an Irish football (soccer) team. Chris shared his extensive experience in tech engineering and entrepreneurship, discussing tech tools and strategies for small businesses. This show is dripping with info you can use. Chris discussed how his small business, with only 19 full-time employees, leverages various tools and technologies, including SAP, to streamline operations and stay competitive. He highlighted the adaptability of modern business tools, allowing him to manage his business efficiently using his phone. He emphasized how small businesses can leverage AI-based tools to streamline operations, handle sales and marketing activities, and manage billing, noting that many of these tools are free or low-cost. Chris shared his experience of starting a Shopify store for $1 and discussed various business tools like GoHighLevel, QuickBooks Online, and AI tools like Gemini and Chat Hub. He emphasized the importance of enjoying entrepreneurship and highlighted common obstacles new business owners face. LinkedIn: linkedin.com/in/christopher-carter-885159 Site: Approyo.com   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

52. Building a sustainability-forward haircare company with Kate Assaraf

Kate Assaraf is the founder of DIP, a sustainability-forward haircare company that makes salon-quality shampoo and conditioner bars that are plastic-free, travel-ready, and built to last. She was named NJ Mompreneur of the Year, a member of the Forbes Business Council, and a former marketing and design agency executive. She is a a fierce advocate for small business, honest marketing, and conscious consumerism. Kate shared her experience launching DIP, emphasizing the importance of understanding customer needs rather than focusing solely on copying successful brands. She observed that consumers prioritize scent over hair type when shopping for hair care products, leading her to develop bars that prioritize fragrance while maintaining effectiveness. Kate used Shopify for her e-commerce platform due to its ease of use and integration capabilities, and she successfully secured distribution in refillable stores by directly pitching to store owners based on the product's quality. Kate also explained how she overcame challenges including manufacturing issues and starting her own factory. The conversation covered DIP's growth through word-of-mouth marketing and Kate's commitment to authentic branding.  LinkedIn: linkedin.com/in/kate-assaraf-b25a741a7 Site: https://dipalready.com/   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]

51. Applying physics principles to accelerate your business with Chip Higgins

Chip Higgins is a best-selling author, speaker, business coach and mentor. He’s a former commercial banker with 35 years of experience and author of The Bizzics Way, a book that applies physics principles to business momentum. Chip shared his journey from traditional banking to entrepreneurship, a transition that took him from working directly with business owners to focusing on strategy and executive leadership. Inspired by his high school physics teacher and a Caltech physicist friend, Chip developed the concept of using physics principles like energy, velocity and momentum in business, which led to a 200-page book published by Forbes in April 2024. The book focuses on conceptual ideas rather than formulas, aiming to help business owners sustain and grow their ventures. The discussion wasn’t all about math and science, though, as Chip weighed in on the the key ingredients to starting a business as well as strategies for overcoming the inherent challenges of a startup. Chip also discussed his recent development of Bizzics On Demand, an AI-powered assistant that helps business owners apply his physics-based business framework, and emphasized the critical role of team culture and financial discipline in business resilience. Book: The Bizzics Way by Chip Higgins - Link to Amazon [https://www.amazon.com/Bizzics-Way-Powering-Business-Momentum/dp/B0CQV5MZG4/ref=sr_1_1?crid=3NJC8NPC7CTBF&dib=eyJ2IjoiMSJ9.1HndeZEQbrPVj8G5oVSodA.h4TmkoBqFfSPuzSRcLj7szyOl8t1flbGM9aN4r1n4YQ&dib_tag=se&keywords=the+bizzics+way+chip+higgins&qid=1774316556&sprefix=chip+higgins,aps,217&sr=8-1] LinkedIn: https://www.linkedin.com/in/chip-higgins-072a754/ Site: https://chiphiggins.com/ [https://chiphiggins.com/]   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com [https://www.newbusinessjumpstart.com]