Outsmart the Hustle

#047 I Quit Something!

In this episode of Outsmart the Hustle, we take real look at a tough business decision—choosing to quit something that took hard to build. We talk about canceling the Refresh conference, closing the Booked by Strategy business, and the lessons that came from realizing it just wasn’t the right time. It’s an honest conversation about learning that sometimes the smartest move in business is letting something go so you can focus on what actually moves the needle.  Let's Connect! * YouTube [https://www.youtube.com/@BookedbyStrategy] * Instagram [https://www.instagram.com/hihannahmarie/] * LinkedIn [https://linkedin.com/in/hannahmcginty]

#046 Why You’re Booked but Still Broke

Being booked doesn’t always mean being profitable. In this episode of Outsmart the Hustle, we break down how creatives can understand their margins, price their packages intentionally, and focus on profit—not just revenue. We discuss the importance of structuring your services, accounting for real expenses, and building a sustainable business that actually pays you back. Let's Connect! * YouTube [https://www.youtube.com/@BookedbyStrategy] * Instagram [https://www.instagram.com/hihannahmarie/] * LinkedIn [https://linkedin.com/in/hannahmcginty]

#045 Why Feeling Inadequate Might Be the Point

In this episode of Outsmart the Hustle, we talk about imposter syndrome and the fear that comes with starting something bigger than you. I share a behind-the-scenes look at transitioning my video business into a creative marketing agency, the insecurity that came with it, and the mindset shift that helped me keep moving forward. If you’re a creative entrepreneur navigating change or are in a season of transition, this episode is a reminder that growth doesn’t require perfection—just the courage to start. Let's Connect! * YouTube [https://www.youtube.com/@BookedbyStrategy] * Instagram [https://www.instagram.com/hihannahmarie/] * LinkedIn [https://linkedin.com/in/hannahmcginty]

#044 The 4 Most Common Ad Campaign Bottlenecks and How To Fix Them

Running ads in Q1 can feel unpredictable. In this episode, we walk through the most common issues wedding pros run into this time of year, from attracting the wrong leads to booked calls not showing up or not closing. I’ll break down what’s usually causing the problem and what to tweak in your ads, DMs, pre-call sequences, and sales process so you can fix those bottlenecks and get better results. Let's Connect! * YouTube [https://www.youtube.com/@BookedbyStrategy] * Instagram [https://www.instagram.com/hihannahmarie/] * LinkedIn [https://linkedin.com/in/hannahmcginty]

#043 Stay Booked Not Boxed In (Diversify Income Streams)

Weddings built your business, but they don’t have to carry it forever. This show is for wedding pros who love what they do but know there’s more on the table than trading Saturdays for dollars. We’re talking to photographers, videographers, planners, florists, and creatives who figured out how to make money beyond booking another wedding. Just an honest conversation about leverage, longevity, and building a business that works for you even when you’re not shooting a wedding. That’s the question I'm exploring in this episode. 🎙️ Let's Connect! * YouTube [https://www.youtube.com/@BookedbyStrategy] * Instagram [https://www.instagram.com/hihannahmarie/] * LinkedIn [https://linkedin.com/in/hannahmcginty]