Building Your PM Portfolio (Do You Even Need One?)
Last week we talked about how competitive the PM job market is. When the market is that tough, you need to stand out.
Which brings us to today's question: Do you need a PM portfolio?
And my answer is: Yes. Especially if you're transitioning from a non-PM role.
Think about how you hire a photographer. You don't hire them based on a resume saying "I'm good at photography." You look at their portfolio. You see their work. You see their style.
Same thing with PMs when you don't have PM experience yet.
In this episode, I share what I'm learning about PM portfolios—what works, what doesn't, and what I'm actually doing myself.
You'll learn:
- Do you need a portfolio? Yes—it's proof you can do PM work (photographer analogy)
- What should be in it: Case studies, mock PRDs, product teardowns, current work, side projects, community building
- Pick unpopular apps (not generic Netflix/Spotify case studies—stand out!)
- Your podcast/community = portfolio (shows PM thinking, user understanding, building in public)
- Dealing with confidentiality (my TxDOT work is government/confidential—how to showcase thinking without sharing proprietary info)
- Format options: Personal website, Notion, Google Doc, PDF, LinkedIn
- Content > aesthetics (start simple, make it pretty later)
- Do portfolios actually help? Yes—they show initiative and get you interviews, but bigger value is building YOUR skills
- Common mistakes: Too comprehensive, generic case studies, academic vs practical, never updating, focusing on design over thinking
- Make it a fun project (if it feels like a chore, it'll show)
- How to start: Pick one product, use a framework, write it down, share somewhere, iterate
- Portfolio needs regular updates (every 3 months)
My honest reality: I'm building mine right now. It's not perfect. It's taking longer than I'd like. But I'm okay with it being a work in progress.
12 minutes. Practical and real.
You don't need perfect. You just need to start.
Are you building a PM portfolio? What are you including? DM me @productwithsai
Connect: Instagram @productwithsai | LinkedIn: Sai Bhavana Akkineni