Real eCommerce Podcast

From eBay Side Hustle to eCommerce Brand: Sink or Swim – Ep. 21

James Neary, founder of Fight Equipment UK, didn’t start with big investment, connections, or a perfect plan - just late nights, risk, and a decision to walk away from job security. In this episode, James shares the reality of building an eCommerce store from a side hustle into a full-time business. We talk about early mistakes that nearly stopped progress, hiring struggles, marketplace growth, and why real business momentum often happens when there’s no comfortable way back. A great conversation about what scaling an online store actually looks like behind the scenes. Visit James' store: https://www.fightequipmentuk.com

AI, Agents and the Future of eCommerce: What Retailers Should Prepare For – Ep. 20

AI has exploded into eCommerce, but most of the conversation skips over what retailers actually need to think about. In this episode, Adam and Marcus dig into the real shifts happening behind the scenes – how customer service is changing, what AI search means for visibility, why platforms are quietly pushing retailers into AI, and how agents could reshape the buying journey.

When to Outsource Fulfilment: Scaling Smarter with IFGlobal – Ep. 19

In this episode, Adam talks with Troy Kniveton from IFGlobal, a Dorset based fulfilment specialist with nearly two decades of experience helping eCommerce brands grow worldwide, with facilities in the UK, Germany and the US. They explore when eCommerce retailers should consider outsourcing fulfilment, the first warning signs that operations are holding growth back, and how partnering with the right company can free up time, reduce costs and improve customer experience for retailers. Register now for our upcoming eCommerce meetup hosted by Real Agency and IFGlobal: https://www.eventbrite.co.uk/e/south-coast-ecommerce-meet-up-tickets-1663831808729?aff=oddtdtcreator [https://www.eventbrite.co.uk/e/south-coast-ecommerce-meet-up-tickets-1663831808729?aff=oddtdtcreator]   Get in touch with Troy:https://www.linkedin.com/in/troy-kniveton-29925333/ [https://www.linkedin.com/in/troy-kniveton-29925333/]   https://www.ifglobal.com/ [https://www.ifglobal.com/]

How Cybercriminals Target Online Retailers – Ep. 18

Cybercriminals have shifted almost entirely to eCommerce with most of cyber attacks now hitting online stores. In this episode of the Real eCommerce Podcast, Adam sits down with Benjamin Hosack, co-founder of Foregenix and Turaco Labs, to uncover how payment fraud has evolved from its early days to the sophisticated threats retailers face today. Connect with Benjamin: LinkedIn: https://www.linkedin.com/in/benjhosack/ Email: bh@turacolabs.com

Conker Spirit on Shifting from Product-Focused to eCommerce Strategy – Ep. 17

From launching Dorset’s first gin to building a national D2C business, this episode looks at how Conker Spirit scaled with brand strategy, customer experience and eCommerce. Rupert Holloway shares how he grew the business and improved retention by introducing abandoned cart flows, smarter email segmentation and post-purchase communication. He explains how sampling campaigns can help convert high-ticket buyers, and how opening the doors with tours and taprooms built both sales and community. Rupert also explains his revenue multiplier framework, showing how small improvements can deliver exponential growth. See Rupert’s revenue multiplier here [https://cdn.shopify.com/s/files/1/0816/5379/3103/files/Rupert_s_Revenue_Formula.pdf?v=1756814649].