SmartTouch Market Pulse

How Builders Can Attract Global Buyers: Strategy, Marketing & Messaging

In Part II of our conversation with Paolo Neto of NEO, we pivot from global trends to tactical strategy. If you're a home builder or developer wondering how to actually attract international buyers, this episode is your playbook.  Host Aaron Fichera dives into foundational marketing actions builders should take, covering everything from messaging and digital infrastructure to partnerships and the tech stack. Paolo outlines how developers can align with global demand, create immersive buyer experiences, and avoid common pitfalls in cross-border marketing.  It's a roadmap to expanding your buyer pool and tapping into new revenue streams with smart, scalable strategies.

Why U.S. Real Estate is the New Hotspot for International Buyers

In this first part of our exclusive interview, Market Pulse host Aaron Fichera sits down with Paolo Neto, President & Chief Growth Officer of NEO, to explore how global forces are reshaping the U.S. real estate market.  Paolo shares his journey from tech to real estate and introduces NEO, the world’s first AI-powered global marketplace for new construction. Together, they unpack the macroeconomic and policy drivers pushing international buyers toward U.S. properties offering developers, builders, and agents a front-row seat to a rapidly evolving buyer landscape.

Building Hope for the Holidays: Austin Habitat for Humanity with Billy Whipple

This special holiday edition of The Market Pulse, hosted by Aaron Fichera of SmartTouch Interactive, celebrates the season of giving by spotlighting the incredible work of Austin Habitat for Humanity. Join us as we welcome Billy Whipple, Chief Impact Officer, for an inspiring conversation about the organization’s mission, the growth of attainable housing in Central Texas, and the power of community collaboration.  Billy shares updates on exciting local developments, dives into the impact of HomeBase Texas, and offers meaningful ways for individuals, families, and companies to give back this season…whether by swinging a hammer, making a donation, or helping spread the word.  Tune in for heartwarming stories, community insights, and actionable ways you can be part of building a better future for all.   It’s not just about building homes. It’s about building hope.

The Next-Gen Home Buyers: Cracking the Code on Marketing Multifamily & Gen Z

In this episode of The Market Pulse, host Aaron Fichera is joined by multifamily operations expert Adrian Danila, founder of Multifamily X Consulting, to explore how the real estate industry is shifting to meet the demands of Gen Z and younger millennials. Adrian shares powerful insights into the mindset of next-gen renters—and future homeowners—including their expectations around tech-enabled living, authenticity in branding, fast response times, and meaningful community engagement. Whether you're a home builder, real estate developer, or multifamily marketer, this episode delivers practical strategies to help you future-proof your brand and turn today’s renters into tomorrow’s buyers. 🔑 Key takeaways: * Gen Z’s influence on multifamily and single-family housing * Marketing strategies that resonate with digital-native audiences * How to build long-term loyalty with the next generation of homebuyers Tune in for a forward-thinking discussion that helps builders and marketers evolve with today’s most influential demographic. Subscribe to The Market Pulse for the latest trends in real estate development, multifamily strategy, and homebuilder marketing.

The Future of AIO: How AI Is Rewriting the Rules of Real Estate Search

In this episode of The Market Pulse, host Aaron Fichera of SmartTouch® Interactive sits down with John Lee, CEO and Founder of Anewgo, to explore how AI is transforming the homebuilding and real estate marketing landscape. Discover how artificial intelligence is driving a shift from traditional SEO to AIO (AI Optimization), enabling smarter homebuyer engagement, dynamic website experiences, and powerful personalization. John shares Anewgo’s startup journey and insights on the tech trends every home builder, real estate developer, and marketer needs to know. What you'll learn: * How homebuyers are using AI to search for new homes * What AIO means for your digital strategy * How builders can use AI tools to sell more homes, faster * Actionable digital marketing tactics that work in today’s AI-driven market Whether you're in real estate development, new home marketing, or digital strategy, this episode delivers must-know insights to future-proof your sales and marketing. 🎧 Tune in now to stay ahead in the rapidly evolving world of real estate tech.