Social Pulse Podcast: Real Conversations with Top Social Media Marketers

The DocuStunt Playbook: Getting Executive Buy-In for Authentic Video Storytelling

Have you ever had a brilliant video content idea that you knew could transform your brand's social media presence, only to watch it get shot down in the boardroom? You're staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren't cutting through the noise anymore. Meanwhile, you're stuck explaining why "professional" doesn't always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well. That's exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She's the mastermind behind the DocuStunt strategy - a documentary-style approach that's helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach. Social Pulse Podcast host Mike Allton asked Marley Jaxx about: 🧡 Executive Buy-In Strategies - How to present documentary-style content proposals that resonate with leadership and secure budget approval. 🧡 DocuStunt Framework Implementation - The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints. 🧡 ROI and Risk Management - How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content. Learn more about Marley Jaxx * Connect with Marley Jaxx on LinkedIn [https://www.linkedin.com/in/marleyjaxx/] * Connect with Marley Jaxx on Youtube [https://www.youtube.com/@MarleyJaxx] * Connect with Marley Jaxx on Instagram [https://www.instagram.com/marleyjaxx/?hl=en] Resources & Brands mentioned in this episode * Jaxx Productions [https://www.instagram.com/teamjaxxhq] * Join Social Pulse Community [https://www.facebook.com/groups/SocialPulseCommunity] on Facebook * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * DocuStunt strategy [https://www.youtube.com/watch?v=KygGnEH3bwQ] * Manhattan Film Festival [https://www.manhattanfilmfestival.org/] * LA Documentary Film Festival [https://www.docla.org/] * Guy Kawasaki [https://guykawasaki.com/] * Canva [https://www.canva.com/] * McDonald's [https://www.mcdonalds.com] * Target [https://www.target.com/] * Walmart [https://www.walmart.com/]  * Nike [https://www.nike.com/] * Budweiser [https://www.budweiser.com/en] * Jake from State Farm [https://x.com/jakestatefarm] * T-Mobile [https://www.t-mobile.com/] * Mr. Beast [https://www.youtube.com/@MrBeast] * Mark Rober [https://www.youtube.com/c/MarkRober/videos] * CapCut [https://www.capcut.com/] * ChatGPT  [https://chatgpt.com/] * Upwork [https://www.upwork.com/]  * Fiverr [https://www.fiverr.com/] * Adobe Premier Pro [https://www.adobe.com/ng/products/premiere.html] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling [https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Seasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality Brands

Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges. Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren't running at full capacity. Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about: 🟣Strategic Content Planning - Learn how to build a year-round content calendar that maintains audience engagement regardless of season 🟣Off-Peak Opportunity Mining - Discover creative ways to turn traditionally slower periods into unique marketing advantages  🟣Measurement That Matters - Understanding how to adjust and interpret social media metrics based on seasonal patterns Learn more about Amanda Lahn-Boyer * Connect with ⁠Amanda Lahn-Boyer on LinkedIn⁠ [https://www.linkedin.com/in/amanda-l-92364250/] Resources & Brands mentioned in this episode  * ⁠FunPlex amusement centers⁠ [https://thefunplex.com/] * Learn more about Agorapulse with a ⁠free demo⁠ [https://www.agorapulse.com/contact/] 🧡 * ⁠Mount Laurel⁠ [https://thefunplex.com/mount-laurel/] *  ⁠East Hanover⁠ [https://thefunplex.com/east-hanover/] * ⁠Funplex After Dark⁠ [https://thefunplex.com/east-hanover/funplex-after-dark/] * ⁠IAAPA⁠ [https://iaapa.org/expos-and-events/iaapa-expo] * ⁠CapCut⁠ [http://capcut.com] * ⁠Visit Philly⁠ [https://www.instagram.com/visitphilly/] * ⁠Visit New Jersey⁠ [https://visitnj.org/] * ⁠Social Media Day Philadelphia⁠ [https://smdayphl.com/] * ⁠Funplex Social Channels⁠ [https://www.tiktok.com/@thefunplexparks] Show Notes & Transcript: ⁠https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands⁠ [https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands] Brought to you by ⁠Agorapulse⁠ [https://www.agorapulse.com]: the #1 rated social media management solution. ⁠Follow Agorapulse on LinkedIn⁠ [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by ⁠Mike Allton⁠ [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

The Introvert's Guide to Standing Out While Staying Employed

Do you feel like you're invisible in your organization while watching your more outgoing colleagues get all the recognition and opportunities? You're working just as hard, delivering great results, but somehow you're always overlooked for promotions, speaking opportunities, or that next big project. Maybe you've been told you need to "put yourself out there more" but the thought of networking events and self-promotion makes your skin crawl. Here's the truth: being an introvert in the social media and marketing world doesn't have to be a career limitation—it can actually be your secret weapon. That's exactly what today's guest, Goldie Chan, is here to help us understand. Goldie is the founder of Warm Robots, a personal branding consultancy, and the author of "Personal Branding for Introverts." As a LinkedIn Top Voice with over 97,000 followers, she's built one of the most recognizable personal brands on the platform while helping countless introverted professionals do the same. Goldie became a pioneer in LinkedIn video content when the feature was still in beta, and she's navigated building her authentic personal brand through life's biggest challenges, including a very public cancer journey, proving that vulnerability and authenticity are actually superpowers in the digital age. Social Pulse Podcast host Mike Allton asked Goldie Chan about: 🧡 Authentic authority building - How introverts can leverage their natural strengths to build credibility and influence without feeling fake or overwhelmed. 🧡 Strategic vulnerability in content - When and how to share personal challenges professionally to deepen audience connection and trust. 🧡 Intrapreneur success strategies - Practical approaches for building your personal brand while working full-time without creating conflicts with your employer. Learn more about Goldie Chan * Connect with Goldie Chan on LinkedIn [https://www.linkedin.com/in/goldie] * Connect with Goldie Chan on Instagram [https://www.instagram.com/goldiecylon/?hl=en] Resources & Brands mentioned in this episode * Warm Robots [https://www.warmrobots.com/] * Join Social Pulse Community [https://www.facebook.com/groups/SocialPulseCommunity] on Facebook * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * Allego [https://www.allego.com/] * Blab [https://blab.im] * Periscope [https://www.pscp.tv] * Evernote [https://evernote.com] * Social Media Hat [https://www.thesocialmediahat.com/blog/] * Adobe Acrobat's AI assistant [https://www.adobe.com/acrobat/generative-ai-pdf.html] * Gemini [https://gemini.google.com] * Personal Branding for Introverts [https://www.amazon.com/Personal-Branding-Introverts-Goldie-Chan/dp/1541705467] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-introverts-guide-to-standing-out-while-staying-employed [https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-introverts-guide-to-standing-out-while-staying-employed] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Record Once, Dominate Everywhere: How AI Video Editing Transforms One Interview Into Dozens of Social Assets

Are you drowning in the endless demand for fresh social media content across multiple platforms? Do you find yourself constantly scrambling to create new posts for LinkedIn, YouTube Shorts, Instagram, and your blog while maintaining quality and consistency? You're not alone in this content creation struggle. Many marketers feel trapped in what feels like a content hamster wheel – always running but never quite keeping up with the pace that today's social media algorithms demand. What if there was a way to break free from this cycle and multiply your content output without multiplying your workload? That's exactly what our guest today has mastered. Lisana Chacón is a marketing and social media specialist at Pictory who has revolutionized her content strategy by perfecting the "record once, reuse everywhere" approach. As Brand Content & Social Media Manager at Pictory, she's not just talking theory – she's living it every day, maintaining a steady flow of content across LinkedIn (including her newsletter), YouTube Shorts, and the company blog. With extensive experience leading teams through product launches and marketplace expansions across the US, Europe, and Australia, plus her recent focus on emerging tech partnerships with blockchain and AI companies, Lisana brings both strategic vision and hands-on expertise to help you transform your content creation process forever. Social Pulse Podcast host Mike Allton asked Lisana Chacón about: 🧡 Rapid Content Multiplication - How her interview-to-shorts workflow uses AI to extract 15-60 second highlights and transform one recording into dozens of polished social media assets. 🧡 Cross-Platform Distribution Strategy - The specific tactics for adapting single-source content to perform optimally across LinkedIn feeds, newsletters, YouTube Shorts, and blog posts. 🧡 AI-Powered Editing Efficiency - How Pictory's "Edit video using text" feature and auto-captioning capabilities create professional content at scale without sacrificing quality or brand consistency. Learn more about Lisana Chacón * Connect with Lisana Chacón on LinkedIn [http://www.linkedin.com/in/lisana-chacon] Resources & Brands mentioned in this episode * Pictory [https://pictory.ai/] * Join Social Pulse Community [https://www.facebook.com/groups/SocialPulseCommunity] on Facebook * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * Subscribe to Lisana Chacón Blogpost [https://www.eldirectorioia.com/subscribe] * Pictory Blog [https://pictory.ai/blog] * AI Hat Podcast [https://podcasts.apple.com/us/podcast/ai-for-solopreneurs-the-ai-hat-podcast/id1747214389] * Vikram Chalana [https://www.linkedin.com/in/vikramchalana/] * Claude [https://claude.ai/] * ChatGPT [https://chatgpt.com/] * Creating the Perfect Brand Kit: Your Ultimate Guide to Brand Kits [https://pictory.ai/blog/ultimate-guide-brand-kits] * Pictory's CREDO [https://pictory.ai/about-pictory] * Social Media on Autopilot: How to Reduce Your Workload With Agorapulse’s Automation Tools [https://www.agorapulse.com/blog/social-media-management/8-social-media-automation-features/] * Gemini [https://gemini.google.com/app?utm_source=deepmind.google&utm_medium] * Creating a Custom GPT [https://help.openai.com/en/articles/8554397-creating-a-gpt] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-ai-video-editing-transforms-one-interview-into-a-dozen-social-assets [https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/how-ai-video-editing-transforms-one-interview-into-a-dozen-social-assets] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

From "No Budget" to "Yes Please": How to Sell Social Strategy Internally

How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing "we don't have the budget" or "let's table this for next quarter." Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem – it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive opportunities to connect with customers and drive real business results. That's exactly what our guest today is here to help you solve. Jack Appleby has spent six years in the social media marketing trenches before founding How To Hoop Forever and becoming the voice behind Future Social, a weekly newsletter that helps thousands of social media professionals navigate the industry's most complex challenges. Jack has been a keynote speaker at major marketing events and has made a name for himself by tackling the unspoken skills that separate good social media managers from the ones who consistently get their strategies approved and funded. Social Pulse Podcast host Mike Allton asked Jack Appleby about: 🧡 Strategic positioning techniques - How to frame social media initiatives as essential business investments rather than marketing expenses that executives can easily cut. 🧡 Executive communication secrets - The specific language, metrics, and presentation approaches that turn skeptical leaders into your biggest advocates for social strategy. 🧡 Budget-proof proposal frameworks - How to structure your strategic recommendations so they're impossible to ignore and nearly impossible to reject. Learn more about Jack Appleby * Connect with Jack Appleby on LinkedIn [http://linkedin.com/in/jackappleby] Resources & Brands mentioned in this episode * How to Hoop Forever [https://www.instagram.com/howtohoopforever] * Join Social Pulse Community [https://www.facebook.com/groups/SocialPulseCommunity] on Facebook * Learn more about Agorapulse with a free demo [https://www.agorapulse.com/contact/] * Future Social [https://futuresocial.beehiiv.com] * Dying Light [https://dyinglightgame.com/the-beast/?lang=en] * DC Comics [https://www.dc.com/]  * WBR [https://www.warnerbros.com/] * Stake [https://stake.com/] * Social Pulse Podcast on Apple [https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top/id1822999008] Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/from-no-budget-to-yes-please-how-to-sell-social-strategy-internally [https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/from-no-budget-to-yes-please-how-to-sell-social-strategy-internally] Brought to you by Agorapulse [https://www.agorapulse.com]: the #1 rated social media management solution. Follow Agorapulse on LinkedIn [https://www.linkedin.com/company/agorapulse/]. Produced and Hosted by Mike Allton [https://www.linkedin.com/in/mikeallton/], Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.