Soul Podcasting: Purpose-Driven Podcasting in Business for Solopreneurs

124. Why Knowing Your Audience Changes Everything, with Rachel Allen

I’m really excited about this conversation with Rachel Allen because it gets straight to the heart of what so many of us struggle with—why our content isn’t converting and what actually needs to shift. In this episode, I sit down with Rachel, marketing strategist and copywriter, to talk about everything from positioning and messaging to why ideal client avatars often miss the mark and how to truly understand your audience in a deeper way. We also get into how to use AI without losing your authentic voice, which I know a lot of creators are navigating right now. If you’ve been feeling stuck or unclear with your content, this one will give you a fresh perspective and practical clarity. Find out how Rachel can support you with her copywriting services here: https://www.boltfromthebluecopywriting.com/ [https://www.boltfromthebluecopywriting.com/] // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]

123. 3 Places Your Podcast Should Be Showing Up Besides Spotify

In this quick mini-series episode, I’m sharing the three places I believe your podcast should be showing up besides Spotify and Apple Podcasts if you actually want people to discover your show. I talk about why podcast apps alone aren’t enough anymore, how I think about short-form content, email lists, and searchable platforms like YouTube or blogs, and how to grow your podcast in a more sustainable, intentional way—without feeling like you have to be everywhere all the time. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]

122. My Honest Thoughts on AI Podcasting, Authenticity, and Ethics

AI is changing the podcasting world fast, and in this episode I’m sharing my honest thoughts on how I’m using AI podcasting tools while still trying to stay authentic, thoughtful, and ethical as a creator. I talk about how I’m using ChatGPT for brainstorming and outlines, Claude for fleshing out content and scripts, and NotebookLM for deeper research using my own source material and past content. We’re also getting into: * using AI without losing your voice * why human oversight still matters * balancing productivity with authenticity * and my thoughts on ethics, accountability, and the future of AI in creative work If you’ve been curious, overwhelmed, excited, or even skeptical about AI, this conversation is for you. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness] *Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about]

121. Podcast Marketing in 10 Minutes a Week (Yes, Really)

In this quick mini-series episode, I’m sharing the simple 10-minute weekly podcast marketing rhythm I believe more creators need right now. If you’ve been feeling overwhelmed trying to keep up with constant posting, endless content creation, and all the pressure to stay visible online, this episode will help you simplify your approach and focus on what actually matters. I’m talking about sustainable podcast growth, consistent visibility, and how to market your show without burning yourself out in the process. Grab your free Soul Podcasting Blueprint at Soul Podcasting Resources [https://soulpodcasting.com/resources]. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * 🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/]

120. How to Use Your Podcast as a Lead Generation Machine

What if your podcast isn’t the problem… your strategy is? In this episode, I sit down with podcast growth and monetization strategist Natalie Dormer to unpack the real reason so many podcasts aren’t generating leads or income—and what to do instead. We talk about the difference between creating content and creating intentional asset episodes that actually move listeners toward working with you. If you’ve been showing up consistently but not seeing real business results, this conversation will help you rethink your approach and start using your podcast as a true growth tool. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * 🎙️Grab your Podcast Mini-Audit the week of April 15-24, 2026 for $30 off using the code: FRIENDS - https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/]