SubHub by Adapty.io (EN)

What apps get wrong about Apple Ads with Kevser Imirogullari

In this episode, Ben Gohlke sits down with Kevser to break down the world of Apple Ads and how indie developers can actually use it to grow. Spoiler: it’s not just about buying downloads. We’ll cover: - Why ASA is a market research tool, not only a UA channel - How to avoid wasting budget on low tap-through campaigns - The role of keyword research (and why your gut isn’t enough) - Why post-install metrics matter more than installs - How to align ASA with ASO for long-term success - Where MMPs and AI fit into optimizing your strategy Kevser shares what works, what doesn’t, and why patience and data always win in the competitive app market. Subscribe for more episodes with experts shaping the future of subscription apps. Kevser on LinkedIn: https://www.linkedin.com/in/kevser-imirogullari/ OtherWayAround: https://www.otherwayaround.co/ Adapty on LinkedIn: https://www.linkedin.com/company/adaptyio/ and on X: https://x.com/adaptyteam

What makes an app worth buying with Evelin Herrera

In this episode, we talk with Evelin Herrera, mobile growth strategist and M&A advisor. She shares how to set your app up for a successful exit, whether you’re planning to sell now or just want to be ready when the time comes. We’ll cover what app buyers actually care about (and the red flags they won’t ignore), how to diversify your stack and user acquisition to reduce risk and boost valuation, why AI apps are hot today but risky for long-term exits, and how organic growth, especially on TikTok, can make your app 10x more attractive to buyers.

The greatest app growth hacks in the world from Steve Young

In this episode of SubHub, we chat with Steve Young, founder of App Masters, about practical strategies for growing mobile apps without massive marketing spend. Steve explains how indie developers and small teams can drive downloads and revenue through smart tactics like review prompts, lifetime offers, and optimized paywalls. We also dive into how to keep growth going after the initial boost, the value of targeting both niche and broader audiences, and why keyword research is critical for App Store Optimization . Whether you're just launching or scaling, this episode is packed with actionable insights.

The Road to a 7-figure Exit with Alex Vech

In this episode of SubHub, I’m joined by Alex Vech, the founder of Boost App Social, a social media toolkit app that scaled to $100K in monthly recurring revenue and ultimately sold in a 7-figure acquisition. We dive into Alex’s journey from an early web app that didn’t stick to a thriving iOS business, the creative and financial decisions that fueled massive growth, and the rigorous testing and cash flow strategy that made a high-dollar exit possible. Now working on ScreensDesign.com, Alex shares tactical lessons for any indie founder aiming to build a high-growth, high-value app business. KEY TAKEAWAYS * Startups evolve fast: Boost App began as a web tool for Instagram hashtags before pivoting to iOS when user behavior demanded it. * Adding value brings pricing power: By bundling features into a full toolkit (AI content gen, templates, profile optimization), Alex raised perceived value and improved paid acquisition economics. * Meta ads work, but only at scale: It took tens of thousands in ad spend and deep creative iteration to unlock Meta’s algorithm and scale to 1,000+ trials/day. * Ad creative is everything: Influencer UGC from TikTok, paired with a strong understanding of psychology, made the biggest impact, far more than ad platform tweaks. * A hard paywall + targeted niche = high conversion: Boost App’s early paywall converted over 10% of installs into trials thanks to audience fit. * Relentless optimization at the top of the funnel: A/B testing onboarding and pricing with Mixpanel led to significant downstream gains. * Managing cash flow is a growth unlock: Understanding Apple payout delays and leveraging Meta’s invoicing helped fund aggressive spend without stalling operations. * It all added up to a 7-figure exit: driven by product clarity, growth focus, and operational discipline. LINKS * https://screensdesign.com/ [https://screensdesign.com/] * See what Adapty can do for you by scheduling a demo [https://adapty.io/schedule-demo/?utm_source=subhub&utm_medium=social&utm_campaign=podcast]

From Product-Market Fit to Profit with Daniel Layfield from the Subscription Index

In this episode of SubHub, I’m joined by Daniel Layfield, founder of The Subscription Index, to talk about one of the most important transitions in any app’s journey: going from having something people love to building a business that makes money. We dig into how early-stage teams can confidently measure product-market fit, avoid the most common monetization traps, and align acquisition, usage, and monetization into one cohesive engine for growth. Whether you’re pre-revenue or gearing up for scale, this episode is packed with real-world strategies for building a sustainable, high-retention app business. KEY TAKEAWAYS * Don’t rush into monetization optimization before achieving product-market fit. Focus on delivering value first, then work on capturing it. * Use the Sean Ellis Survey or retention curve analysis to determine whether you’ve hit baseline PMF. * Freemium products only work at scale. If you’re relying on paid ads for growth, you’ll need high conversion rates and LTV to match. * Early complexity kills momentum. Avoid unnecessary pricing tiers, referral systems, and features that slow down your team. * Focus on two to three meaningful metrics like trial starts, activation, and paid conversions. Be sure to iterate intentionally. * Shipping does not equal progress. Real progress is improving the product in a way that moves the needle on retention and revenue. * Churn matters. Use proven tactics like ML-based payment retries, cancellation win-backs, and tier switching to keep users around. * Your best users hold the key. Collect persona data early and use it to personalize pricing, onboarding, and messaging. RESOURCES & LINKS 📊 Explore insights from The Subscription Index [http://www.subscriptionindex.com/?utm_source=adapty&utm_campaign=April25episode] * 📈 Optimize your monetization with Adapty [https://adapty.io/]