Tactical Tips With Brad Paschal

Service Subscriptions with Terry Torline

This week we have a BRAND NEW episode, "Service Subscriptions" with Terry Torline, VP of Sales at EXOGloss 💥 TETHER THE CUSTOMER TO YOUR DEALERSHIP💥 Terry talks about how prepaid maintenance "subscriptions" like EXOGloss offers can help you communicate with service customers and retain them to YOUR dealership instead of local competitors. Terry & Brad also talk about next week's ASOTU Con and what they're looking forward to about it. 🚘 “Customers are driving 25, 50, 100 miles, or having a car delivered to them. So where they bought the car is, in a lot of cases, not where they're going to have it serviced. So when you capture those customers in your service, now you're going to capture that customer in order to sell them another car.” 👋 You can contact Terry at terry@exogloss.com & make sure to register for ASOTU con at asotucon.com!

Data & Diagnosing with Stephen Jurgella & Phil Trzebiatowski

It’s our 30th episode! This week we have Stephen Jurgella & Phil Trzebiatowski of Fountain Forward to talk “Data & Diagnosing.”💥 PRESCRIPTION WITHOUT DIAGNOSIS IS MALPRACTICE💥Stephen & Phil talk about the importance of understanding your clients’ individual needs and creating a diagnosis before prescribing any solutions. They also discuss the Same Here charity, which focuses on mental health and is close to the heart of Fountain Forward. 🚘“We can drive as much traffic as we want to a dealer’s website, but if the cars aren’t merchandised well, if the pricing is off, if the website user experience is poor, users are going to defect, and they won’t turn into leads.”👋 You can contact Stephen & Phil at fountainforward.com and donate to the Same Here charity at samehereglobal.org/donate

Recon Processes with Jason Berry

Our 29th episode, "Recon Processes" features Jason Berry, President & Co-Founder of Carketa.💥 MANAGE PEOPLE, PROCESSES, & INVENTORY💥Jason talks about the tools Carketa offers and how important it is for dealerships to look at recon processes as a part of their fixed ops processes. 🚘“We've always said, there's a ton of great tools for the sales process and tracking sales and CRM stuff, but what about the legs that carry the body? What about the inventory it takes to get to the front lines to sell the car?”👋 You can contact Jason & Carketa at sales@carketa.comCatch the entire episode at https://bit.ly/3tUgZIP

Industry Trends & Trendsetters with Ted Ings

Our 28th episode features Ted Ings, Executive Director of Fixed Ops Roundtable.💥 TRENDS ARE CHANGING FAST💥Brad and Ted talk about people who are making strides in fixed ops and where they see the industry shifting to in the next few years. 🚘“Of course, mobile service is a big topic right now. Dealership culture, and how that applies to retaining and keeping and attracting more technicians, attracting good people to fixed ops. So those are just some of the low hanging fruit, if you will.”👋 You can contact Ted & register for the next FORT event today at fixedopsroundtable.com

Problem Solving in Your Service Department with Nick Varney

Our 27th episode features Nick Varney, President of Varney Automotive Group.💥 CREATE A SOLID FOUNDATION💥Nick talks about inheriting a dealership and getting to the bottom of any issues by problem-solving, being self-aware, and relying on your network. 🚘“I think it's really important - a lot of people rush to try and make money right at the beginning, which is great if you can accomplish that, but really the big thing is looking over everything before you start.”👋 You can contact Nick at nvarney@varneygmc.com.