The 401k Playbook

State Of The Industry: Noise, Chaos, and Confusion

If you've seen the 401k headlines recently, you know that the 401k industry is noisy right now. It feels like new legislation comes out daily, along with a million new tools and options that 401k plan sponsors have to choose from. Plan sponsors are overwhelmed with all of the "information." They don't know what they need to be addressing or when they need to be addressing. They also don't know who should be walking them through these scenarios to help them make informed decisions for their plan and their participants. In this episode of the 401k playbook, I talk about the state of the industry (hint: noisy) as well as how we handle this type of environment for our clients. Whether you are an advisor in the 401k space or a 401k plan sponsor, I hope the information is helpful. If you have any questions or simply want to connect, the easiest place to find me is on LinkedIn.

All Things 401k Sales, Marketing, and Prospecting

This episode dives into the question I get more than any other: How do you grow a 401(k) business? If you're entering the space or trying to get better at it, you've probably heard a lot of noise. Scripts, shortcuts, and promises that sound too good to be true. I'm not here for that. I'm sharing what actually works, where most advisors go wrong, and what you need to have in place before you worry about sales strategy. If you want to build a business that lasts, this episode is for you. Connect with me on LinkedIn if you want to talk more. And if you enjoy the show, a quick review goes a long way.

From Cold Prospecting To Referrals - How To Grow

It can be extremely difficult to grow your 401k book of business. Every advisor knows what it feels like to spend hours cold calling and cold emailing only to have nothing to show for it. The dream for every advisor, in 401ks or otherwise, is to grow their business by getting referrals. But how do you get referrals? Do you need a system? Do you need to ask for them? In this episode, Grant talks about how his business evolved its growth strategy from cold prospecting to referral-based growth. It's not what you think, but it might help you refine your growth and referral process you try to grow your business.

How To Get The Most Out Of Conferences

Going to conferences can be fun, but they can also be expensive and a waste of time. Why bother spending the money and taking time away from work and family to go listen to people talk on a stage? These are good questions, and today, we'll discuss why conferences can be an important part of your journey. If you are intentional about the conferences you attend and clear about your objectives, attending a conference can be transformative for you and your business. If you enjoy this show and are willing, I'd love for you to leave a rating and a review, and perhaps share it with friends. If you are interested in having me speak at your conference or event, please email hello@ellisretirement.com.

Tips For Scaling Your 401k Business

As advisors (or TPA's, recordkeepers, wholesalers) we are always looking for ways to grow. We focus on prospecting and marketing techniques, which although not bad, aren't enough. Whether you are a solo advisor or lead a team of 50, your focus needs to be on scaling your business. You can grow a business and run yourself into the ground. Or you can scale a business and become profitable and efficient, both in time and money. Which one would you choose? In this episode, we discuss what scaling is, why you want to scale, and give tactical tips for actually scaling your 401k business or practice. If you enjoy this show, please consider leaving a rating and a review. It helps other people find it. Thanks for listening!