The Austin Cohen Podcast

EP63: The Man in the Mirror Is Your First Patient

Send us Fan Mail [https://www.buzzsprout.com/2503471/fan_mail/new] This past Memorial Day weekend, I stood ten feet away from Michael Murphy's dad while doing the Murph workout named after his son. Murphy was a Navy SEAL killed in Afghanistan at 29 years old. His dad drove to a CrossFit gym on a Monday morning to watch strangers honor him. I haven't stopped thinking about it since. In this episode I talk about what that experience, along with doing a rainy 5K with my son Brody, made me realize about leadership. Not practice leadership. Personal leadership. The kind that happens at 5 AM when nobody's watching and you're negotiating with yourself about whether to get up. My 2025 theme has been Hard to Kill. I've spent time this year training with Mark Divine and Tim Kennedy, two guys who have shaped how I think about showing up in the hard moments. This episode is the result of all of it coming together in one weekend. If you walked into your practice this week a little slow, a little behind, giving your team permission to coast, this one's for you. And if you showed up exactly how you wanted to, this one's for you too. The man in the mirror is always your first patient. Make sure you like what you see. 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I [http://eepurl.com/jghu5I] 📸 Follow Austin on Instagram:  @draustincohen [https://www.instagram.com/draustincohen] 🌐 Explore events + resources:  www.austincohen.com [https://www.chiro180.com]

EP62: Improve Sales from 2x to 10x with Dr Dan Bai

Send us Fan Mail [https://www.buzzsprout.com/2503471/fan_mail/new] Dr. Dan Bai from Close for Chiro joins me in a Chicago hotel room at 7:45 AM after MasterClass weekend, and we get into one of the most misunderstood topics in our profession: sales. If the word "sales" makes you cringe, this one's for you. Dan breaks down why so many docs are stuck thinking they have to sell people something they don't want, when the truth is the opposite. Patients are walking through your door already at a yes. You're not closing them on day two. You're either keeping that yes alive or accidentally killing it in the first 45 seconds of day one. We talk about why your close rate as the owner doesn't matter if your associates can't replicate it, how to train your team to think differently about the patient journey, the difference between being in control of a process versus trying to control an outcome, and the curious tone shift that's changing how patients experience care in a post-COVID, AI-saturated market. Dan also shares why he doesn't mind getting hate mail in his comments and what it tells him about where the profession is stuck. If you've ever felt that pit in your stomach when you see a day two on the schedule, hit play. 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I [http://eepurl.com/jghu5I] 📸 Follow Austin on Instagram:  @draustincohen [https://www.instagram.com/draustincohen] 🌐 Explore events + resources:  www.austincohen.com [https://www.chiro180.com]

EP61: You Already Know What's Wrong. This Is How You Fix It.

Send us Fan Mail [https://www.buzzsprout.com/2503471/fan_mail/new] Every practice owner I talk to knows exactly what's broken in their business. The number that's been red for three months. The doctor who isn't performing. The conversation they keep putting off. They know. They just haven't done anything about it. In this episode, I break down the exact system I use across all of my locations to stop tolerating problems and start solving them. It comes down to one rule: if something is red on your scorecard three weeks in a row, it goes on the issues list. No debate. No waiting. You deal with it. I walk you through how to run that process with your team, how to find the real issue underneath the symptom, and how to turn a pattern that's been dragging you down into a solved problem in under 20 minutes. Because the practices that grow aren't smarter than yours. They just stopped looking away. 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I [http://eepurl.com/jghu5I] 📸 Follow Austin on Instagram:  @draustincohen [https://www.instagram.com/draustincohen] 🌐 Explore events + resources:  www.austincohen.com [https://www.chiro180.com]

EP60: The Two Things I Bought That Changed My Life (Neither Cost More Than $50)

Send us Fan Mail [https://www.buzzsprout.com/2503471/fan_mail/new] Two things changed my life. A fishing pole and a basketball. Neither cost more than $50. This episode is about why I bought them, what they reminded me of, and the friend I lost in his twenties who started all of it. If you've been grinding so long you forgot what it feels like to actually enjoy your life, this one's for you. Businesses don't grow. People do. 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I [http://eepurl.com/jghu5I] 📸 Follow Austin on Instagram:  @draustincohen [https://www.instagram.com/draustincohen] 🌐 Explore events + resources:  www.austincohen.com [https://www.chiro180.com]

EP59: The Question I Ask Every Hire

Send us Fan Mail [https://www.buzzsprout.com/2503471/fan_mail/new] Most clinic owners hire the same way. They sit across from someone, feel the energy in the room, and make the call based on personality. I did it for years. And it cost me more than I can calculate. In this episode I'm breaking down the one question I now ask every single person before I hire them. It's not about their resume. It's not about their technique. It's about where they're going. The hire that stays and quietly lowers your standard is more expensive than the one who quits. Today we talk about how to stop making that hire. 📩 Join the newsletter for weekly business & leadership insights: http://eepurl.com/jghu5I [http://eepurl.com/jghu5I] 📸 Follow Austin on Instagram:  @draustincohen [https://www.instagram.com/draustincohen] 🌐 Explore events + resources:  www.austincohen.com [https://www.chiro180.com]