The Brand Archive

Polaroid — The Polaroid Camera Comeback No One Saw Coming

Join hosts Ben and Ashton as they explore the fascinating history of Polaroid, from its innovative beginnings to its cultural impact and eventual decline. Discover the stories behind the iconic brand, its competition, and the loyal fanbase that kept the spirit of instant photography alive.

Wrigley’s — The History of Wrigley’s Gum and American Pop Culture

This episode dives into the nostalgic world of Wrigley's gum, exploring its history, marketing strategies, and the evolution of the brand. The hosts discuss personal memories associated with gum, the innovative marketing tactics employed by William Wrigley Jr., and the challenges faced by the gum industry today. They also touch on the acquisition by Mars and the future of gum in a changing market. Key takeaways include the importance of valuable lead magnets and the balance between focus and depth in branding.

Blockbuster — Why Blockbuster Failed and What It Left Behind

In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of Blockbuster, from its magical movie rental experience to its rise as a dominant force in the industry. They discuss the innovative strategies that led to its expansion, the missed opportunities that contributed to its decline, and the lasting cultural impact of the brand. The conversation also delves into the power of branding, marketing strategies, and community engagement initiatives that defined Blockbuster's legacy.

Nickelodeon — A Deep Dive Into Children’s Entertainment History

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the nostalgic journey of Nickelodeon, discussing its evolution from a struggling network to a beloved brand for children. They delve into the history of Nickelodeon, its branding strategies, logo changes, and the impact of competition in the children's television market. The conversation highlights key lessons learned from Nickelodeon's journey, emphasizing the importance of understanding the target audience and maintaining a strong brand personality.

Lisa Frank — The 90s Stationery Brand That Colored a Generation

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the colorful and nostalgic world of Lisa Frank, a brand synonymous with vibrant designs and childhood memories. They discuss the origins of Lisa Frank, her rise to fame in the 90s, the challenges she faced, and the current state of the brand. The conversation delves into personal connections with the brand, the significance of branding and personal identity, and the impact of nostalgia on consumer behavior. This conversation delves into the evolution of Lisa Frank's branding, exploring its unique appeal and the challenges it faced due to internal culture issues. The discussion highlights the importance of a strong internal brand and how it can impact public perception. The hosts reflect on lessons learned from Lisa Frank's journey, emphasizing the need for effective business management and marketing strategies in today's digital landscape. They also consider the potential for reviving nostalgic brands and the complexities involved in doing so.