Ep 21 - Creating Extraordinary Experiences with Chris Nordyke, Floodlight Consulting Group
Summary:
In this episode of the Building and Branding Podcast, Amanda Stichter speaks with Chris Nordyke of Floodlight Consulting Group about his journey from the insurance industry to restoration. They discuss the importance of self-leadership, balancing family and work, and the critical role of customer service in the restoration industry. Chris emphasizes the need for a customer-centric approach and the potential for innovation within the industry. He shares insights on creating extraordinary customer experiences and the importance of caring for internal teams to enhance overall service delivery.
⭐️Guest(s):
Chris Nordyke - President of Floodlight Consulting Group
Chris began his business career in direct sales, selling Cutco Knives for Vector Marketing at age 19 while going to school. He was a personal sales leader, and subsequently a Top 20 branch office manager in Los Angeles, directly responsible for all recruiting, training, team development and revenue across a team of more than 40 sales reps.
Vector proved to be a foundational training ground in entrepreneurship, team-building, and sales leadership that Chris continues to draw on in his work with restoration teams.
Chris’s primary B2B sales training came during his tenure as a Contract Sales Rep for Cintas Corporation, a Fortune 500 laundry services firm. Here, Chris was introduced to Requirements Based Selling (RBS) which informed the Pain-Solution selling model Chris continues to use today with clients.
Prior to joining Summit Cleaning and Restoration in 2014, Chris spent 8 years with State Farm Companies, 5 of which he spent owning and running a successful agency.
From 2014 to late 2019, Chris served on Summit’s leadership team overseeing all business development and marketing with a special emphasis on developing Summit’s customer experience and service culture.
About Floodlight Consulting Group: Propel Your Business With Tailored Consulting for Restoration Businesses. Partner with Floodlight Consulting Group for premier restoration business consulting, training, & coaching services. Let our proven model & expert team help your business thrive. Let's illuminate your path to success.
Guest Social Media & Contact Info:
Company LinkedIn: https://www.linkedin.com/company/floodlight-consulting-group/ [https://www.linkedin.com/company/floodlight-consulting-group/]
LinkedIn: https://www.linkedin.com/in/chrisnordyke/ [https://www.linkedin.com/in/chrisnordyke/]
Facebook: https://www.facebook.com/floodlightgrp [https://www.facebook.com/floodlightgrp]
Email: chris@floodlightgrp.com
📢 SPONSORS:
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HOST:
Amanda Stichter – Host of the Building & Branding Podcast, CEO at Virtual Vision Computing LLC
Amanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice.
* LinkedIn: https://www.linkedin.com/in/astichter/
* Instagram: https://www.instagram.com/buildnbrandmanda/
* TikTok: https://www.tiktok.com/@buildnbrandmanda
* Website: https://www.buildandbrandpodcast.com/
KEYWORDS:
Chris Nordyke, Floodlight Consulting, customer service, self-leadership, restoration industry, entrepreneurship, leadership, family, business growth, emotional intelligence
CHAPTERS:
00:00 Introduction to Chris Nordyke and Floodlight Consulting
05:18 Transition from Insurance to Restoration
10:34 The Importance of Self-Leadership
12:38 Balancing Family and Work
32:25 Customer Service as a Core Value
46:12 Creating Extraordinary Customer Experiences
01:02:32 Advice for Newcomers in the Industry
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