The Business Growth Show

How a Videographer Built a Video Content Agency Before the New Digital Marketing Era - Chris Wardle

In this episode of The Business Growth Show, we sit down with Chris Wardle: a Videographer and the founder Eldraw Creative Media, to discuss his journey from a wannabe Graphic Designer to a pioneer of Digital Marketing with the rise of Video based content. Chris shares how his creative journey started long before running a business. As a kid, he spent hours photoshopping body kits onto cars, developing an early passion for visual storytelling and design. That interest in creative media eventually led him into videography at a time when most businesses still relied heavily on traditional marketing and static content. Spotting the shift in the digital landscape, Chris founded a video content agency focused on B2B marketing, helping companies communicate complex products, services and brand stories through high-quality video. In a world where businesses are competing for attention online, video has become one of the most powerful tools for building trust, explaining value and driving engagement. In this conversation we explore: • How Chris transitioned from creative hobbyist to professional videographer • Why video became essential for modern digital marketing • The realities and challenges of growing a video content agency • The rise of AI-generated video and whether human-made content will remain dominant • Why storytelling, creativity and authenticity still matter in B2B marketing • The shared passion for cars that influenced Chris’s early creative work Chris also shares practical insights from working directly with businesses, explaining why companies investing in video marketing today need more than just a camera. They need strategy, clarity of message and content designed to connect with real audiences. Guest: Chris Wardle, a Videographer and the founder Eldraw Creative Media Company: Eldraw Creative Media If you're interested in Videography, SEO, digital marketing, innovation in creative content or the real stories behind building businesses, this conversation offers practical insight and an honest look at the entrepreneurial journey. Subscribe for more conversations with local Rutland business owners sharing how their ideas were built and how they continue to grow. #TheBusinessGrowthShow #Chris Wardle #Entrepreneurship #SEO #DigitalMarketing #Videography #BusinesstoBusinessAgency #Rutland #BusinessGrowth

From Disrupting Classrooms to Industries, Innovating and Creative Fundraising - Dean Lynn

In this episode of The Business Growth Show, we sit down with Dean Lynn, Entrepreneur, multi-venture operator and co-founder of PlayFundWin, to discuss his unconventional journey through technology, digital marketing, music and sport. Growing up as a disruptive student who didn’t fit the traditional path, Dean found his direction through the early internet and online gaming. What started as curiosity quickly turned into building and developing online games, where he first discovered the power of search rankings and digital visibility. That curiosity led him into the world of SEO, where he became highly skilled in aggressive link-building strategies designed to dominate Google rankings. After working as a contractor helping fast-moving businesses achieve rapid search growth, Dean later used that same expertise to help companies recover from damaging Black Hat SEO practices, removing penalties and rebuilding ethical, long-term search strategies. But his story doesn’t stop with digital marketing. Dean has also explored creative and community-driven ventures including music production, sports fundraising and innovation in fan engagement. His work has even opened doors to conversations with major football organisations including Atlético Madrid and Real Madrid, where discussions around the future of fan engagement and digital experiences are shaping the next era of sport. In this episode we discuss: • How early online gaming sparked a career in technology • The hidden world of Black Hat SEO and how businesses get penalised • How companies recover from Google penalties and rebuild search rankings • Lessons learned from working across digital marketing, music and sport • Why innovation and creativity are shaping the future of audience engagement Guest: Dean Lynn, Entrepreneur and Co-Founder of PlayFundWin Company: PlayFundWin If you're interested in entrepreneurship, SEO, digital marketing, innovation in sport or the real stories behind building businesses, this conversation offers practical insight and an honest look at the entrepreneurial journey. Subscribe for more conversations with local Rutland business owners sharing how their ideas were built and how they continue to grow. #TheBusinessGrowthShow #DeanLynn # Entrepreneurship #SEO #DigitalMarketing #BlackhatSEO #SportsInnovation #Rutland #BusinessGrowth

How To Build a Thriving Gym: Personal Coaching and more - Emily Baxter

In this episode of The Business Growth Show, we sit down with Emily Baxter, Personal Trainer and founder of Method Gym in Oakham, Rutland, to talk about building a modern fitness space rooted in education, confidence and long-term results. After five years of hands-on 1-to-1 Personal Training experience, Emily returned to Rutland with a clear vision. She wanted to create more than just another gym. Method Gym is a small group coaching facility designed for people who feel unsure about what their body truly needs. It combines personalised coaching, structured strength training, reformer Pilates, tailored nutrition support and dedicated recovery facilities including sauna and ice bath therapy. Emily shares how her background in one-to-one coaching shaped her holistic approach to health and fitness. We explore how Method Gym supports mobility, strength, body confidence and sustainable progress through expert coaching and clear programming. She also opens up about launching a local business in Oakham, the challenges of growing within Rutland, and how she built a strong community around trust and results. This episode is perfect for anyone searching for: • Personal training in Rutland • Strength training and reformer Pilates in Oakham • Personalised nutrition plans • Sauna and ice bath recovery facilities • Small group coaching with expert support • Local business growth stories in Rutland If you're interested in health and fitness coaching, starting your own gym, or discovering inspiring local businesses in Rutland, this conversation offers real insight from someone who has turned experience into a thriving community-driven brand. Guest: Emily Baxter (Personal Trainer and Gym Owner) Company: Method Gym (Rutland) Subscribe for more conversations with local Rutland business owners sharing how their ideas were built and how they continue to grow. #TheBusinessGrowthShow #MethodGym #PersonalTraining #HealthandFitness #Pilates #StrengthTraining #Sauna #IceBath #Oakham #Rutland #BusinessGrowth

Most Businesses Don’t Know Their Numbers, Here’s How to Fix It with Blue Dragonfly's Angela & Rupert

Most business owners think they know how their business is doing… until someone asks for the numbers. In this episode of The Business Growth Show, we sit down with Angela & Rupert Turton from Blue Dragonfly Group to talk about the most common growth blocker they see in SMEs: not having a clear grip on your numbers. We unpack why relying on your accountant for outdated reports holds you back, how to build simple systems that keep finances clean and useful, and what it really takes to execute change inside a growing company. You’ll also hear practical advice on: • The “critical numbers” every business should track (and why a bank balance is not enough) • How to sort messy systems and make software actually talk to each other (CRM + accounting) • Why marketing is an investment, not just a cost • When a business hits the tipping point where structure, process and delegation become essential • How to chair better meetings with agendas, clear purpose and real decisions • Why communication is the foundation for growth • Working successfully with a business partner (even if they’re also your spouse) If you’re scaling past the early stage and want better cashflow control, clearer reporting, and a plan you can actually deliver, this one is for you. Guests: Angela Turton (Accountancy & finance clarity) + Rupert Turton (Project-led delivery & business change) Company: Blue Dragonfly Group (UK) Subscribe, Like, and Comment. We’d love to hear what part of Angela and Rupert's story or approach stood out most! #BusinessGrowthShow #Entrepreneurship #Accountingtips #Finance #Marketing #Sales #Peterborough #Rutland #Stamford #SmallBusiness #Leadership

How to Sell Homes in a Tough Market with Michael Parry, Frank Modern

Adam (Active Internet Marketing) and Jon (Octopus Computers) chat with Michael Parry, co-founder of Frank Modern, about building a modern estate agency in the Peterborough and Rutland market. Michael breaks down what’s really happening right now, why getting the setup, pricing and marketing right from day one is everything, and how listening properly has led to a big rise in off-market sales. He also shares what he’d do differently if he started again, how networking and visibility helped them grow fast, and why “old school” lead gen like direct mail is working again. We also get into the story behind the Frank Modern name, what it’s like running the business with his wife Morgan, and the next chapter. launching a new prestige-focused sister brand, Parry & Grace, for Rutland’s unique and exceptional homes. Main takeaways from our chat with Michael: - In a competitive market, visibility and strong marketing from day one matters. - Get the pricing right early and you give yourself the best chance of success. - Off-market deals come from understanding buyers properly and matching them well. - Process and communication after the sale can be the real differentiator. - You can’t be everything to everyone, sometimes you need to split the brand. Subscribe, like, and comment. We’d love to hear what part of Michael’s story or approach stood out most! #BusinessGrowthShow #Entrepreneurship #Property #EstateAgency #Marketing #Sales #Peterborough #Rutland #Stamford #SmallBusiness #Leadership