The Game with Alex Hormozi

Watch This If You Own a Service Business | Ep 971

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location. In this episode 00:00 A review of Cory’s HVAC business 04:37 Game plan and Cory’s position on the roadmap 06:21 Pricing strategy: increasing prices for higher profits 09:27 Ads and landing page optimization 16:02 Reactivation emails, campaigns, and angles 21:01 Cross-platform retargeting and email sequences 24:00 Affiliate program strategy 30:28 Recap of the action plan and a look at one-year results More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi [https://www.skool.com/hormozi] Free Books and Video Courses: https://www.acquisition.com/training [https://www.acquisition.com/training] Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle [https://shop.acquisition.com/pages/100m-book-bundle] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/] DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Stop Waiting for Clarity | Ep 970

Join Alex At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Waiting to get clarity before taking action is a losing strategy. In this episode, Alex shares six principles for building capacity even when the next move isn't obvious. The secret, he argues, isn't knowing what to do. It's preparing so relentlessly that when the fat pitch finally comes, the prepared are already at the plate, warmed up, and swinging with everything they've got. In this episode 00:00 Build capacity before opportunities come 02:32 Save money aggressively 03:50 Invest in acquiring and practicing skills 05:42 Practical examples of skill stacking 08:05 Build an audience without a product 09:08 Create a waitlist to gauge interest and demand 09:37 Networking and going to opportunity hubs More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi [https://www.skool.com/hormozi] Free Books and Video Courses: https://www.acquisition.com/training [https://www.acquisition.com/training] Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle [https://shop.acquisition.com/pages/100m-book-bundle] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/] DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Solving 6 Scaling Problems | Ep 969

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them. In this episode, Alex coaches six business owners through the real bottlenecks stopping them from scaling. He breaks down why inbound and outbound sales teams should never mix, why premium businesses require premium talent, and why the fastest way to grow is often killing the thing that made you successful in the first place. In this episode 00:00 The real cost of scaling from $6M to $100M 07:14 Raising prices to fund staffing needs 10:46 Outreaches to get more “whale” HVAC partners 12:52 Building the dream team to handle high-end clients 18:18 Lead generation strategies for a roofing company 26:41 Doubling down on networking to generate more leads 27:55 Calculating the opportunity cost of exiting a business More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi [https://www.skool.com/hormozi] Free Books and Video Courses: https://www.acquisition.com/training [https://www.acquisition.com/training] Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle [https://shop.acquisition.com/pages/100m-book-bundle] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/] DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

4 Ways to Use AI in Your Business | Ep 968

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] You don’t need to become an AI company to win. Build a company that uses AI better than everyone else. In this episode, Alex breaks down exactly how AI is changing marketing, sales, customer support, and operations without replacing the fundamentals that actually make businesses win. He explains how most founders are using AI wrong and why proof will matter more than ever. The tools don’t matter. Outcomes do. In this episode 00:00 Using AI without becoming an AI business 02:25 Learning AI by automating tasks 06:10 How can AI reduce business risks? 07:20 Recognizing patterns to automate your workflow 09:43 Adding proof to AI content to stand out More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi [https://www.skool.com/hormozi] Free Books and Video Courses: https://www.acquisition.com/training [https://www.acquisition.com/training] Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle [https://shop.acquisition.com/pages/100m-book-bundle] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/] DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

The 5 Things I Look For Before Starting Any Business | Ep 967

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Most struggling entrepreneurs are working hard in a bad business and don't even know it. In this episode, Alex breaks down the five structural advantages that separate businesses that compound from those that stall. No amount of hustle can fix a structurally bad business. Choosing the right industry does more work for founders than they'll ever do themselves. In this episode 00:00 Stickiness: logo vs. net revenue retention 03:50 Examples of sticky and non-sticky businesses 07:32 Pricing for high gross margins 09:41 Operating in expanding industries and markets 11:21 Low operational complexity and low capital expenditure 14:33 Building a moat with uniqueness, know-how, and branding More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas [https://www.acquisition.com/o-vegas] Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube [https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube] Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi [https://www.skool.com/hormozi] Free Books and Video Courses: https://www.acquisition.com/training [https://www.acquisition.com/training] Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle [https://shop.acquisition.com/pages/100m-book-bundle] Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ [https://www.linkedin.com/in/alexhormozi/] | ⁠⁠Instagram⁠⁠ [https://www.instagram.com/hormozi/?hl=en] | ⁠⁠Facebook⁠⁠ [https://www.facebook.com/alex.hormozi] | ⁠⁠YouTube ⁠⁠ [https://www.youtube.com/c/AlexHormozi] | ⁠⁠Twitter⁠⁠ [https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ] | ⁠⁠Acquisition ⁠ [https://www.acquisition.com/] DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.