Kansikuva näyttelystä The Industrial Executive

The Industrial Executive

Podcast by Todd Hockenberry

englanti

Talous & ura

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The Industrial Executive is a podcast dedicated to helping today’s industrial executives learn from their fellow peers. Industrial executives will talk about how they are growing their organizations, tell us impactful stories straight from the field, and discuss what’s on their mind. If you are responsible for leading a company in the world of manufacturing or in the industrial supply chain then this is the podcast for you. Each episode features topics like: business outcomes, culture, management success, recruiting, leadership, technology, growth mentality, strategy, channels, sales, leadership best practices, manufacturing marketing, analytics, and more.

Kaikki jaksot

19 jaksot

jakson The Foolproof Five-Step Method to Use Content Based Networking Successfully w/ James Carbary kansikuva

The Foolproof Five-Step Method to Use Content Based Networking Successfully w/ James Carbary

If you want to close a new customer, you first have to build a relationship with them. We all know that, right? But what if you could build that relationship by creating valuable content with that potential customer? That’s the magic behind content-based networking. And James Carbury [https://www.linkedin.com/in/jamescarbary/], Founder of Sweetfish Media [https://sweetfishmedia.com/] and co-host of the B2B Growth podcast, is one leader doing this really well. After a few years of working for an entrepreneur, James knew he eventually wanted to start his own company. So in 2015, he launched SweetFish Media where they produce podcasts for 75 really innovative B2B companies. He quickly learned how pivotal relationships are with people he could ultimately do business with. On today’s episode, James dissects a five-step method to help you start using content-based networking to catapult your business forward.

30. huhti 2019 - 28 min
jakson Using LinkedIn Searches for Strategic Success w/ Wayne Breitbarth kansikuva

Using LinkedIn Searches for Strategic Success w/ Wayne Breitbarth

On today’s episode of The Industrial Executive [https://itunes.apple.com/us/podcast/the-industrial-executive/id1440508012?mt=2] podcast our guest is Wayne Breitbarth [https://www.linkedin.com/in/waynebreitbarth/], author of the best selling book The Power Formula for LinkedIn Success [https://www.amazon.com/Power-Formula-LinkedIn-Success-Fourth/dp/1626346208]. Wayne is also the first ever repeat guest this podcast, a testament to his knowledge and to the importance of LinkedIn to strategic success. Last time we talked with Wayne about optimizing your LinkedIn profile so prospects can easily find you. Today, we're focusing on the flip side of that coin — using LinkedIn to find other people, others who might fit your ideal customer or maybe even your ideal employee. Here’s what Wayne had to say.

16. huhti 2019 - 28 min
jakson Emerging Best Practices You Need to Know About Today w/ Nelson Bruton kansikuva

Emerging Best Practices You Need to Know About Today w/ Nelson Bruton

The fundamentals of business haven’t changed, especially in the B2B space. People still buy from people. But what has changed is the way in which people can connect and communicate. Nelson Bruton [https://www.linkedin.com/in/nbruton/], President of Interchanges [https://www.interchanges.com/], a full service digital marketing agency, helps companies fill up their sales pipelines by adjusting to this unique way of doing business. What’s working right now? Conversational marketing. 24/7 live chat is a powerful tool to explore for your business if you’re spending money on marketing like SEO or email marketing. If you’re driving traffic to your website, engage those visitors while they’re on their website. You wouldn’t spend thousands of dollars on a booth at a trade show and then not have any of your salespeople present, right? It’s the same thing in the chat situation. You spend hundred of thousands of dollars to drive people to your website and then when they show up, no ones there. We can do better than that! On today’s episode, Nelson walks us through the different types of chatbots companies are using and best practices for targeting your audience on LinkedIn.

9. huhti 2019 - 28 min
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
Loistava design ja vihdoin on helppo löytää podcasteja, joista oikeasti tykkää
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