The leadPops Level Up Podcast

The Local Growth Bundle Solution

Does every aspect of your digital marketing work together seamlessly? If not, you may be creating friction for yourself and your prospective clients. Join us as we talk with Christian Steverson, SVP of Sales & Enterprise Solutions for leadPops, and see how thousands of leadPops clients have generated millions of leads with the Local Growth Solution. You'll also see how to ensure that ALL of your digital marketing is working together to bring you more leads, more clients, and more closed deals. Key topics include: 2:32 - Efficiency in your tech stack and what can help me scale? 3:30 - Having fewer applications to manage - focus on fewer tools that do more 5:50 - The foundation:  leadPops Funnels and optimizing ALL of your marketing to convert eyeballs to leads. 10:20 - Is your website designed to convert visitors into leads, or is it essentially a digital brochure? 14:47 - The Digital Marketing Assessment and analyzing each business individually to customize a plan 16:00 - SEO and Digital reputation management - getting found and winning clients over before they contact you 17:35 - Beyond reviews in building your search ranking. Business Listings and the importance of consistent listings 20:12 - Establishing expertise and supporting SEO through online content: what if you’re not a writer or a content creator? There is a solution. 23:10 - Driving traffic once you’ve optimized your marketing channels to capture leads - High intent searches - HyperLocal ads to be laser-focused on your market 26:45 - The time and insight to manage ad campaigns and the leadPops Do-It-For-Me solution - Google and Facebook advertising options 30:35 - The lead pipeline and expectations for how each lead behaves and responds. Regardless, speed-to-contact is key 32:39 - Marketing Advisors and the leadPops Client Success team and resources 36:54 - The importance of a fully connected solution (The Local Growth Bundle), and not executing marketing a la carte. Managing everything separately costs time and money and opportunities.

Building Realtor Relationships

Join Andrew Pawlak, CEO and Co-Founder of leadPops, as he provides a detailed look into the process that he's used to help hundreds, if not thousands, of mortgage and real estate professionals build strong, effective, and loyal referral relationships.  This episode comes with tons of resources you can download here [https://drive.google.com/drive/folders/1S5EPsbKfl9X9ecDoAxrCBK3NWJJbqMdd?usp=sharing] in the show notes, including email and call scripts, videos, and more. Whether you're an experienced mortgage professional or just getting started, this episode is a must. Referral networks, particularly with Realtors®, can be an essential part of building a strong and effective business and helping clients find their next home. And yet too often these relationships are frustrating and unpredictable.  If only there was a way to flip the script on how they usually go. There is! Andrew sets the stage with a few questions: How are your realtor relationships? Are you generating referrals from your partner agents? Would you like to build stronger and more loyal realtor relationships? Learn how you can build amazing relationships with your realtor partners that result in win-win relationships and more closed loans. You’ll learn actionable tips and insights that you can use right away and start building a realtor referral network built to last and drive results. Download our resources [https://drive.google.com/drive/folders/1S5EPsbKfl9X9ecDoAxrCBK3NWJJbqMdd?usp=sharing], which are packed with resources including email and call scripts, and a link to his acclaimed book, The Mortgage Marketing Manifesto. If you’d like a free Digital Marketing Assessment, schedule one today at leadpops.com/dma [https://leadpops.com/dma/]

Setting Your Goals for 2022 Featuring Christian Steverson

Looking to take control of your online marketing in 2022? There are several factors you must consider to succeed. Join SVP of Sales and Enterprise Partnerships, Christian Steverson and  Lead Marketing Advisor, Ky Pratt as they provide you with a Roadmap to Success in the new year.

How To Find Your Why Featuring Rosa Romaine

The Lead Marketing Advisor Ky Pratt interviews leadPops COO Rosa Romaine about the magic behind leadPops' Why. Download White Paper Here [https://drive.google.com/drive/folders/1vVjkUjrf6DvQbzqwlthbohyhBstVMFa1?usp=sharing]

leadPops Here, Now and Beyond Featuring Andrew Pawlak

Ky Pratt interviews Andrew Pawlak, CEO and Co-Founder of leadPops, about mortgage marketing, the history of leadPops, and his process writing the book to revolutionize mortgage marketing.  Download your copy of The Mortgage Marketing Manifesto Here [https://app.leadpops.com/images/marketinghub/The-Mortgage-Marketing-Manifesto-by-Andrew-Pawlak.pdf]