The LFG Podcast

Live Webinar: The Hidden Costs of Ignoring Upper Funnel Marketing

Join Liane Caruso (Co-Founder, Franchise Assembly and HelloCMO), Aditya Varanasi (CEO & Founder of Awarity) and Pat O'Toole (CMO of Unleashed Brands) as they explore the full funnel approach to today's digital marketing landscape and what happens when you ignore top of funnel and brand awareness marketing.  They discuss: - Meet the customers where they are in their journey  - how the upper funnel creates shortcuts to you.  - How upper-funnel channels build brand awareness, trust, and conversions with less effort with a larger audience. - The growth-limiting features of last-click attribution and performance-only strategies - How leading franchise brands are balancing demand generation with lead generation - What modern marketers should rethink as AI and consumer behavior reshape the funnel

E49: Franchise Brand Control in the Zero-click Era! With Papirfly

Tune in this week for a great conversation with Frank Tommy Brotke, VP of Product Marketing of Papirfly, to learn all about Franchise brand control in the zero-click era We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ [http://linkedin.com/in/lianecaruso%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ [http://linkedin.com/in/michaelhyamfranchiseshow%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Connect with Frank Tommy: https://www.linkedin.com/in/franktommybrotke/ [https://www.linkedin.com/in/franktommybrotke/] Check out Papirfly on YouTube: https://www.youtube.com/@papirfly [https://www.youtube.com/@papirfly]  Explore the Papirfly Franchise Marketing Tool: https://www.papirfly.com/solutions/franchise-marketing-software/?utm_campaign=29649933-Q4.25-Let%27s-Grow%21-Franchise-Event&utm_source=linkedin&utm_medium=social [https://www.papirfly.com/solutions/franchise-marketing-software/?utm_campaign=29649933-Q4.25-Let%27s-Grow%21-Franchise-Event&utm_source=linkedin&utm_medium=social] This episode is brought to you by: Netsertive: netsertive.com [http://netsertive.com]  Papirfly: papirfly.com [http://papirfly.com]  Franchise Assembly: ⁠⁠⁠franchiseassembly.com [http://franchiseassembly.com]⁠⁠⁠⁠  The National Franchise Show: franchiseshowinfo.com [http://franchiseshowinfo.com] | Music by Andrey Rossi | Podcast Produced by Belle White Creative

E48: Autonomous Sales (From Call to Close) Using AI! With Raynmaker

Tune in this week for a great conversation with Joe Gagnon, CEO & Co-Founder, and Garth Fasano, President & Co-Founder of Raynmaker, to learn all about fully automated sales processes. We even learn about the tools that are making sales without anyone interacting with the lead. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ [http://linkedin.com/in/lianecaruso%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ [http://linkedin.com/in/michaelhyamfranchiseshow%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Connect with Joe Gagnon: linkedin.com/in/joegagnon [http://linkedin.com/in/joegagnon]  Connect with Garth Fasano: linkedin.com/in/garthfasano [http://linkedin.com/in/garthfasano]  This episode is brought to you by… Netsertive: netsertive.com [http://netsertive.com]  Papirfly: papirfly.com [http://papirfly.com]  Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ [http://franchiseassembly.com]  The National Franchise Show: franchiseshowinfo.com [https://www.franchiseshowinfo.com/] | Music by Andrey Rossi | Podcast Produced by Belle White Creative

E47: Showing Up & Converting in the AI Marketing Era! With V Digital

Tune in this week for a great conversation with Kenny Stocker, VP of Sales & Partnerships at V Digital Services, to learn all about how to show up and convert in the modern AI world. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ [http://linkedin.com/in/lianecaruso%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ [http://linkedin.com/in/michaelhyamfranchiseshow%E2%81%A0%E2%81%A0%E2%81%A0%E2%81%A0] Connect with Kenny: linkedin.com/in/kennystocker [http://linkedin.com/in/kennystocker]  This episode is brought to you by… Netsertive: netsertive.com [http://netsertive.com]  Papirfly: papirfly.com [http://papirfly.com]  Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ [http://franchiseassembly.com]  The National Franchise Show: franchiseshowinfo.com [https://www.franchiseshowinfo.com/] | Music by Andrey Rossi | Podcast Produced by Belle White Creative

E46: Why Local Marketing Keeps Breaking Down & How to Fix it with Kaia Watkins of Flint Direct

Tune in this week for a great conversation with Kaia Watkins of Flint Direct to learn all about valuation and funding readiness as a franchise brand. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: http://linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠http://linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠ Connect with Kaia: https://www.linkedin.com/in/kaiawatkins/Learn More about Flint Direct: https://www.flint-direct.com/Franchise Assembly This episode is brought to you by Netsertive, Papirfly, Franchise Assembly and The National Franchise Show Info: ⁠⁠⁠http://franchiseassembly.com| Music by Andrey Rossi | Podcast Produced by Belle White Creative