The Lida Citroën Podcast

The Power of Online Presence: How LinkedIn and Strategic Networking Opens Doors

Your online presence can open doors for you before you even walk into the room. In this episode, Lida Citroën sits down with 3x LinkedIn Top Voice, retired U.S Army Sergeant Major, and founder of HireMilitary, Michael Quinn, to discuss what it really takes to build influence, trust, and meaningful professional relationships online that open doors in your career. Together, they unpack:  • Why LinkedIn is more than a digital resume     • How to create trust and credibility online     • Mistakes leaders make when building an online presence     • How leaders can build authentic visibility without oversharing  • Why consistency matters more than perfection  • The role of engagement in building influence at scale Michael shares the exact networking and engagement strategies that helped him grow one of the most respected professional communities on LinkedIn. If you’re a leader, executive, entrepreneur, or military veteran trying to strengthen your reputation and visibility in today’s digital world, this conversation is packed with practical insights you can apply immediately. Links from this episode: * The Human Advantage: Elevating Executive Presence & Influence in the Age of AI [https://lida360.com/speaking/] Stay connected: * LinkedIn [https://www.linkedin.com/in/lida360/] * YouTube [https://www.youtube.com/@LidaCitroen] * Instagram [https://www.instagram.com/lida_citroen/] * Facebook [https://www.facebook.com/LIDAthreesixty]

Imposter Syndrome Is Costing You Influence: Here’s How Leaders Turn It Into an Advantage

Imposter syndrome is one of the most talked-about challenges in leadership, and yet, it continues to hold even the most capable professionals back. In this episode, Lida Citroën breaks down what imposter syndrome really is, why it shows up, especially in high-achieving leaders, and (most importantly) how it may be quietly costing you influence, visibility, and career growth. Drawing from real client experiences and research, Lida explores:   • The hidden cost of staying silent in high-stakes moments • Why waiting to feel “ready” is limiting your leadership influence • How imposter syndrome can both hinder, and unexpectedly strengthen, your leadership style • Practical strategies to separate feelings from facts and build evidence-based confidence • How to stop shrinking your executive presence and start showing up with intention   You’ll also learn how social media and AI may be amplifying self-doubt, and how to use them as tools for growth instead of comparison. If you’ve ever hesitated to use your voice, second-guessed your value, or felt like you don’t fully belong in the room, you’re not alone. But staying there comes at a cost. This episode will help you reframe the narrative, reclaim your voice, and step into your next level of influence, before you feel fully ready. Links from this episode: Executive Coaching [https://lida360.com/work-with-me/]   Stay connected: LinkedIn [https://www.linkedin.com/in/lida360/] Instagram [https://www.instagram.com/lida_citroen/] YouTube [https://www.youtube.com/@LidaCitroen] Facebook [https://www.facebook.com/LIDAthreesixty]

What Sports Broadcasting Teaches Leaders About Influence Under Pressure

Imagine performing at your highest level, with no script and no edits. That’s the reality of live broadcasting, but it’s also the reality of leadership today. In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live sports broadcasting. For over two decades, Marc has called every Houston Texans game—live, unscripted, and without a safety net. No edits. No second chances. Just presence, clarity, and trust in the moment. Together, we unpack what it really takes to: • Build influence when every word is public and every moment is live • Stay composed and credible when things go wrong (and they will) • Develop a voice that is recognizable, trusted, and unforgettable • Balance authenticity with professionalism in a highly visible role • Navigate feedback, criticism, and judgment without losing confidence • Bet on yourself: even when there are no guarantees • Find joy in the journey while building a meaningful, impactful career Marc also shares powerful insights on why “real is a great currency,” how momentum matters more than certainty, and why leaders must learn to bring energy, presence, and intention into every room they enter. This conversation is a powerful lesson in communication, personal branding, leadership presence, and reputation management, for anyone navigating visibility in today’s world. Links from this episode: The Human Advantage: Elevating Executive Presence & Influence in the Age of AI [https://lida360.com/speaking/]   Stay connected: LinkedIn [https://www.linkedin.com/in/lida360/] YouTube [https://www.youtube.com/@LidaCitroen] Instagram [https://www.instagram.com/lida_citroen/] Facebook  [https://www.facebook.com/LIDAthreesixty]

Why Your Message Isn’t Landing: Communicating With Influence in a Noisy World

How can leaders communicate so their messages break through the noise? In a world flooded with information, notifications, emails, and meetings, the ability to communicate clearly and effectively has never been more important. But effective communication isn’t just about speaking well or writing a polished email (I see you AI). It’s about knowing how to share ideas in a way that builds trust, earns credibility, and inspires action. In this episode of The Lida Citroën Podcast, Lida sits down with Sarah Blansett, former Vice President at Military.com [http://military.com/] and  US Navy Public Affairs Officer, to explore what it really takes to communicate with clarity and influence in today’s fast-moving professional world. Drawing from her experience in journalism, military communications, and digital media, Sarah shares practical insights on how leaders can strengthen their voice, avoid common communication mistakes, and build stronger relationships through empathy and intentional messaging. In this episode, you’ll learn: • Why empathy, not emotion, is the key to effective communication • How leaders can build credibility when they don’t have all the answers • The “Edit Three Times” rule for writing clearer, more effective messages • Why brevity and clarity matter when communicating with decision-makers • How to communicate effectively across cultures, generations, and remote teams • The role AI is playing in communication, and how human voice still matters most If you want your message to break through the noise and build trust with your audience, this episode will help you communicate with greater clarity and impact. Links from this episode The Human Advantage: Elevating Executive Presence & Influence in the Age of AI [https://lida360.com/speaking/]   Stay connected LinkedIn [https://www.linkedin.com/in/lida360/] Instagram [https://www.instagram.com/lida_citroen/] YouTube [https://www.youtube.com/@LidaCitroen] Facebook [https://www.facebook.com/LIDAthreesixty]

How to Strengthen Your Influence With Key Stakeholders

Many accomplished leaders believe that if they work hard, deliver results, and stay visible, opportunities will naturally follow. But building influence works differently, and they find themselves: • Visible, but not influential with decision-makers • Working hard, but overlooked in critical conversations • Publishing thought leadership, but attracting the wrong audience • Navigating a career transition or layoff without clarity on how to re-engage the right stakeholders   Influence is determined by this critical question: What do your key stakeholders need to see, hear, and consistently experience from you in order to trust you?  In this episode of The Lida Citroën Podcast, Lida explains how leaders can strategically strengthen their influence by ensuring the right stakeholders know them, trust them, and advocate for them when they’re not in the room.    You’ll learn how to identify the stakeholders who control your ideal opportunities, how to align your visibility with their priorities, and how to build the trust that drives influence at the highest levels of leadership. In This Episode, You’ll Learn: How to Identify Your Key Stakeholders Learn how to determine who actually shapes your opportunities(board members, executive peers, investors, clients, and decision-makers)and distinguish them from a general audience. What Stakeholders Need to Know About You Clarify the leadership narrative you must consistently communicate to strengthen your authority, credibility, and strategic value. How Stakeholders Need to Feel About You Understand the emotional drivers of executive influence, confidence, reliability, strategic clarity, and alignment with business priorities, and why leaders must address both functional and emotional needs. How to Strategically Curate a Network of Sponsors Learn how to build relationships and nurture a network of sponsors and position yourself at their top of mind, so they’ll advocate with you when you’re not in the room.  If you want to strengthen your leadership presence, expand your influence, and ensure the right people are advocating for you, this episode will show you how. Links from this episode The New Rules of Influence [https://a.co/d/02thIGaS] Stay Connected LinkedIn [https://www.linkedin.com/in/lida360/] Instragram [https://www.instagram.com/lida_citroen/] YouTube [https://www.youtube.com/@LidaCitroen] Facebook [https://www.facebook.com/LIDAthreesixty]