The Manager's Playbook

Inside the Playbook: Mauricio Ruiz on Why He Started The Manager’s Playbook

How The Manager’s Playbook Became Music’s Insider Podcast In this clip from The Manager’s Playbook, Mauricio Ruiz shares why he created the podcast and how it became a way to give music industry knowledge back to the community. Mauricio talks about stepping away from artist management, wanting to build his own IP, and turning private “inside baseball” conversations into a public platform for artists, managers, executives, and creatives. He also shares how the podcast started with Troy Carter as the first guest, why Toronto is at the heart of the mission, and how Erica and Mel helped build the show through trial and error. This one is for artists, managers, aspiring music executives, and anyone trying to understand how the music business really works. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/0EpX71F9JklAmZAEdXsRKA?si=877g60VXRImVmjV0j-ud6A Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook] Topics include: The Manager’s Playbook, Mauricio Ruiz, Troy Carter, artist management, music business, Toronto music scene, building IP, podcasting, music executives, independent artists, publishing, content strategy, and giving back to the community.

Inside the Playbook: Mauricio Ruiz on The Artist Manager Skills Nobody Talks About

When Is an Artist Ready for a Manager? In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down what artists and managers should understand before working together. Mauricio talks about why management is rooted in value, trust, communication, and the ability to sell a vision. He explains how a sales background can help managers build thick skin, ask better questions, read the room, build rapport, and turn conversations into real next steps. The conversation also covers creative ways artists can build teams when cash is limited, including offering points on masters, as well as basic music publishing concepts like songwriter share, publisher share, mechanicals, performance rights, and sync. This one is for artists, managers, and aspiring music executives trying to understand how to build real relationships in the music business. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/0EpX71F9JklAmZAEdXsRKA?si=877g60VXRImVmjV0j-ud6A Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook] Topics include: Artist management, music business, sales skills, networking, building relationships, master points, independent artists, music publishing, songwriter share, publisher share, sync, performance royalties, and The Manager’s Playbook.

Inside the Playbook: Mauricio Ruiz on How Jessie Reyez’s First Song Sparked a Label Bidding War

In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down the early days of managing Jessie Reyez and the strategy behind her breakout single, “Figures.” Mauricio shares what made Jessie undeniable from the beginning: her work ethic, voice, authenticity, and the team that helped build the foundation around her. He talks about the role of The Remix Project, Junia-T, Byron Wilson, Dana Meyerson, Spotify relationships, and how “Figures” gained momentum through FADER, Zane Lowe, and New Music Friday. The conversation also gets into the major label bidding war that followed, why the team chose Island Records, and how doing a publishing deal before the label deal helped create leverage. This one is for artists, managers, and young music executives trying to understand artist development, rollout strategy, publishing, record deals, and how to build momentum before signing. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/0EpX71F9JklAmZAEdXsRKA?si=877g60VXRImVmjV0j-ud6A Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook] Topics include: Jessie Reyez, Mauricio Ruiz, artist management, “Figures,” Spotify New Music Friday, FADER, Zane Lowe, Island Records, publishing deals, major labels, artist development, Toronto music culture, and The Manager’s Playbook.

Inside the Playbook: Mauricio Ruiz on How He Built Canada’s Biggest Music Video Company

In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down how he helped build Mad Ruk Entertainment into one of Canada’s biggest music video production companies. Mauricio reflects on the shift from million-dollar music video budgets to the digital era, where taste, storytelling, and execution started mattering more than access to massive budgets. He shares how YouTube, behind-the-scenes content, and online platforms changed the way artists could market themselves visually. He also talks about producing videos for artists like Avicii, Nicky Romero, SonReal, Future, and The Weeknd, including the viral Reddit moment behind SonReal’s “Everywhere We Go” and his experience executive producing Future’s “Low Life” featuring The Weeknd. This conversation is for artists, managers, directors, producers, and creatives trying to understand music videos, content strategy, artist marketing, budgeting, and the people side of production. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/0EpX71F9JklAmZAEdXsRKA?si=877g60VXRImVmjV0j-ud6A Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook] Topics include: Mad Ruk Entertainment, music videos, artist marketing, content strategy, YouTube, Reddit virality, The Weeknd, Future, Avicii, Nicky Romero, independent artists, music video budgets, and building creative teams.

The Manager’s Playbook 067: Mauricio Ruiz - Jessie Reyez, Mad Ruk, Artist Management, Music Business & Building The Playbook

How did Mauricio Ruiz go from managing artists to building one of the music industry’s most trusted insider podcasts? In this live, in-person episode of The Manager’s Playbook, the script gets flipped. Mauricio Ruiz sits on the other side of the interview to talk through his journey from film, door-to-door sales, and co-founding Mad Ruk Entertainment to managing Jessie Reyez and eventually building The Manager’s Playbook, moderated by Donavan Brown. Mauricio breaks down the early lessons that shaped him: how music videos became artist marketing, why relationships matter more than people think, what it took to help build Jessie Reyez’s early momentum, and how “Figures” led to major label attention before the team chose Island Records. He also gets into publishing, ownership, sales skills, team building, independent artist strategy, and why stepping away from management allowed him to build his own IP. This episode is for artists, artist managers, aspiring music executives, creatives, and anyone trying to understand how the music business really works. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@managersplaybook] New episodes drop Sundays @ 10am ET