The Marketing Prof

A Conversation with Dr. Enda McGovern: Current Topics in International Marketing & Politics.

In this episode, Dr. Enda McGovern and I talk about current political topics that have come up in international marketing. We include Brexit, NAFTA/USMCA, and China (tariffs, intellectual property, and the Coronavirus) among other things.  If you enjoyed the show, please like, share, and comment. For more daily content, follow me on instagram @the.marketing.prof Dr. Enda McGovern profile: https://sacredheart.edu/phonebook/enda-mcgovern.php [https://sacredheart.edu/phonebook/enda-mcgovern.php] BREXIT: https://www.theguardian.com/politics/eu-referendum [https://www.theguardian.com/politics/eu-referendum] USMCA: https://www.nytimes.com/2020/01/29/business/economy/usmca-deal.html [https://www.nytimes.com/2020/01/29/business/economy/usmca-deal.html] China: tariffs: https://www.bbc.com/news/business-45899310 [https://www.bbc.com/news/business-45899310] IP: https://www.bloomberg.com/news/articles/2019-11-24/china-to-raise-penalties-on-ip-rights-violations [https://www.bloomberg.com/news/articles/2019-11-24/china-to-raise-penalties-on-ip-rights-violations] Coronavirus: https://www.theguardian.com/business/2020/feb/13/businesses-worldwide-count-cost-coronavirus-outbreak [https://www.theguardian.com/business/2020/feb/13/businesses-worldwide-count-cost-coronavirus-outbreak]