The Media Room

#Rewind From KBC to Scam 1992 How Sameer Nair Built Indian Entertainment | The Media Room | The Core

Sameer Nair’s journey from KBC to Scam 1992 is the story of how Indian entertainment, Indian TV and India’s OTT streaming business changed forever.In this #Rewind episode of The Media Room by The Core, Vanita Kohli-Khandekar revisits a powerful conversation with the media leader who helped shape Kaun Banega Crorepati, Kyunki Saas Bhi Kabhi Bahu Thi, Star India, Applause Entertainment and some of India’s most watched streaming shows.From bringing Amitabh Bachchan to Indian television through KBC to backing shows like Scam 1992, Criminal Justice, Scam 2003, Black Warrant and Gandhi, Sameer Nair explains what it takes to build content that reaches millions. He talks about the business of Indian media, the future of OTT platforms, streaming economics, India’s entertainment market, theatre business, pricing, audience behaviour and why India has a real opportunity to become a global content power.This conversation goes beyond television and OTT. It explores how storytelling, technology, AI, intellectual property, ad supported streaming, micro dramas and platform consolidation are changing the media and entertainment industry in India.For business leaders, media professionals, consultants, investors, founders and anyone tracking India’s digital economy, this episode offers a rare inside view of how entertainment businesses scale.Can India build a 100 billion dollar media and entertainment industry? Can streaming become the next KBC moment for the country? And what does it take to create stories that travel from India to the world?Watch this #Rewind episode of The Media Room on The Core for a sharp, insightful and deeply human conversation with Sameer Nair on Indian entertainment, OTT, streaming, AI and the future of storytelling.

How Advertising Is Reshaping Subscription Video and OTT Growth | The Media Room | The Core

Streaming Meets Advertising Netflix ad tiers OTT bundling and SVOD monetisation are reshaping the global streaming industry and redefining how platforms like Netflix, Disney, Amazon Prime Video and HBO Max grow in a slowing subscription market. In this episode of The Media Room by The Core, host Vanita Kohli Khandekar speaks with Tony Gunnarsson - Senior Principal Analyst Online Video, Omdia, a global media and technology research firm. The discussion breaks down the future of streaming platforms, advertising led video growth, OTT industry consolidation, and the rise of bundled subscription models across global markets. The conversation explores how the subscription video on demand SVOD industry is shifting from pure subscriber growth to hybrid monetisation driven by advertising tiers, price optimisation and large scale distribution partnerships. Streaming services are increasingly being packaged into telecom and broadband bundles, reducing churn and reshaping consumer behaviour across developed markets. Key topics include Netflix advertising strategy, OTT bundling and aggregation, streaming industry slowdown in mature markets, SVOD versus AVOD transition, and the impact of media consolidation including major studio and platform mergers. The discussion also examines how global streaming trends are influencing markets like India, where digital video adoption is evolving at different speeds but following similar structural patterns. This episode is essential for professionals tracking business news, digital media disruption, global entertainment industry trends, and the future of subscription based platforms in a post growth streaming economy. #StreamingIndustry #Netflix #OTT #SVOD #MediaTrends #TheMediaRoom #TheCore Chapters: 00:00 – Introduction & state of global streaming02:41 – Stabilisation, slowdown & Netflix’s ad shift08:45 – Bundling, aggregation & new pricing models13:50 – Telcos, partnerships & the fight against churn17:59 – Growth trends & the rise of advertising revenue24:05 – New formats: social, micro-content & vertical video29:30 – Mergers, competition & Netflix’s dominance36:37 – Subscription behaviour & the rise of local content

Nikkhil Advani on Stardom, OTT & the Future of Films | The Media Room

In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Nikkhil Advani, filmmaker and founder of Emmay Entertainment, for a wide-ranging conversation on storytelling, stardom, and the shifting economics of the Indian film industry. Nikkhil reflects on his journey from films like Kal Ho Naa Ho to building a content studio that has delivered projects such as Rocket Boys, Mumbai Diaries, and Freedom at Midnight. He shares how the company is evolving as it marks 15 years, with a slate of ambitious new projects spanning streaming and theatrical releases. The conversation dives into the realities of filmmaking today - from the continued dominance of star-led economics in theatrical releases to the challenges of scaling the Hindi film industry globally. Nikkhil explains why India still remains a relatively small player on the global stage, the importance of expanding screen infrastructure, and how subscription behaviour and platform strategies are shaping content decisions. They also explore the creative process behind modern storytelling - how feedback loops with platforms work, why collaboration is essential, and how research-driven writing is shaping both historical and contemporary narratives. Nikkhil discusses the balance between creative instinct and data, and why understanding audiences has become more complex in a fragmented, content-heavy ecosystem. Chapters 00:00 – Introduction & Nikkhil’s Journey 04:25 – Upcoming projects & Emmay Entertainment slate 06:36 – Scaling content: 15 projects and OTT focus 16:18 – Feedback loops, platforms & collaboration in OTT 21:57 – Theatrical comeback & audience behaviour 27:58 – Stardom vs acting & working with big stars 30:50 – Casting decisions & the economics of stars 34:40 – Film community, collaboration & industry conversations 38:47 – Size of the industry & global positioning 40:57 – OTT economics & subscription behaviour in India 42:52 – Advice to filmmakers & creative process 46:56 – Business model, funding & future ambitions #TheMediaRoom #VanitaKohliKhandekar #NikkhilAdvani #Bollywood #IndianCinema #FilmIndustry #OTT #Streaming #ContentIsKing #Stardom #BoxOffice #WordOfMouth #Filmmaking #Storytelling #MediaBusiness #EntertainmentIndustry #Cinema #OTTvsTheatrical #DigitalContent #WebSeries #IndianContent #FilmBusiness #FutureOfCinema #PodcastEpisode

Vinit Karnik on India’s Sports Economy, IPL Growth & Media Money | The Media Room

In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Vinit Karnik, Head of Entertainment & Sports at WPP Media, for a deep dive into the economics of India’s fast-growing sports ecosystem. Vinit unpacks key insights from WPP’s Sporting Nation report, including India’s sports sponsorship economy crossing the ₹2 billion mark and the overwhelming dominance of cricket, which accounts for nearly 80% of the market. He explains how media rights, advertising, and athlete endorsements are driving growth, and why the IPL continues to be one of the most valuable sports properties in the country. The conversation explores the challenges facing emerging sports like football, kabaddi, and badminton, from governance and infrastructure gaps to the difficulty of building consistent star power. Vinit also breaks down the evolving business of cricket - from rising franchise valuations and media rights economics to the long-term potential of new revenue streams such as non-live content and fan monetisation. They also discuss the role of advertisers, the importance of grassroots investment, and why sports remains one of the few categories that can guarantee large-scale appointment viewing in an increasingly fragmented media landscape. If you want to understand how India’s sports economy is evolving, where the money is coming from, and what the future of sports monetisation looks like - this episode is essential viewing. Chapters 00:00 – Introduction & Sporting Nation Report 01:26 – Sports Sponsorship Crosses ₹2 Billion 04:41 – What Makes Up the ₹18,800 Crore Economy 06:13 – Why Emerging Sports Are Declining 10:03 – Infrastructure, Governance & Athlete Development 13:46 – Why Leagues Like PKL & Badminton Struggle 15:53 – The Role of Federations & Star Power 17:35 – India’s Football Potential vs Reality 19:11 – IPL Rights, Losses & Valuation Debate 22:33 – Franchise Valuations & Investment Logic 25:42 – Can IPL Reach Global Valuation Levels? 28:36 – New Revenue Streams in Sports 30:01 – Key Takeaways for Advertisers & Marketers 31:49 – Closing Thoughts #TheMediaRoom #VanitaKohliKhandekar #VinitKarnik #IPL #IndianPremierLeague #SportsEconomy #SportsBusiness #CricketIndia #SportsMarketing #SportsAdvertising #MediaRights #SportsIndustry #IndianSports #SportsTrends #WPP #SportingNation #KabaddiLeague #FootballIndia #BadmintonIndia #AthleteEndorsements #FanEngagement #OTT #MediaBusiness #AdvertisingIndustry #ContentEconomy #SportsAnalytics #PodcastEpisode

Ashish Pherwani On The Big Trends Driving India’s ₹2.7 Trillion Media And Entertainment Industry

In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Ashish Pherwani, Head of Media & Entertainment at EY, for a deep dive into the latest FICCI-EY report and what it reveals about the state of India’s media and entertainment industry. Ashish breaks down the key trends shaping the sector, from the industry crossing ₹2.7 trillion to digital media emerging as the first segment to surpass the ₹1 lakh crore mark. He explains how advertising growth, government-led consumption, and the rise of SMEs are driving momentum, while also unpacking the evolving balance between television, digital, and emerging formats. The conversation also explores shifts in consumer behaviour, the rise of connected TV and short-form content, and the growing importance of live experiences—from cinema to large-scale events. They discuss how monetisation models are evolving across platforms, why innovation in ad formats and content formats is accelerating, and what this means for both legacy and digital-first media companies. From investments and consolidation trends to India’s potential as a global back-end for media services, Ashish outlines where the next wave of growth could come from—and why content quality remains the industry’s most critical driver in an increasingly crowded, AI-driven landscape. If you want to understand where India’s media industry is headed, what’s driving growth across segments, and how business models are evolving—this episode is essential viewing. Chapters 00:00 – Introduction 01:00 – India’s Media Industry at ₹2.7 Trillion 03:30 – Digital Media Crosses ₹1 Lakh Crore 06:00 – What’s Driving Ad Growth 08:30 – TV vs Digital: The Big Shift 11:00 – Rise of Connected TV & Short-Form 13:30 – Changing Consumer Behaviour 16:00 – Cinema, Events & Live Experiences 18:30 – Monetisation Challenges 21:00 – Innovation in Content & Advertising 23:30 – Investments & Industry Structure 26:00 – Future Outlook for Media in India 28:30 – Closing Thoughts #TheMediaRoom #AshishPherwani #MediaIndustry #FICCIEYReport #IndianMedia #DigitalGrowth #AdvertisingIndustry #OTTIndustry #TelevisionIndustry #ConnectedTV #MediaBusiness #ContentEconomy #EntertainmentIndustry #StreamingTrends #MediaTrends #IndiaGrowth #ContentStrategy #MediaInnovation #PodcastEpisode