The Perth Business Podcast

Juicebox's Chris Nelson and what 15 years marketing in Perth has taught him

Welcome to our swan song studio episode for Perth business owners. Chris has been a long anticipated guest for me as we bumped into each other at networking events and through mutual networks time and time again. And, I think it was absolutely worth the wait. Not only is Chris a testament to our previous guest, Rob Bentley's mentorship, he's also part of a long standing agency that successfully navigated going from broad service marketing to specialising in something niche. We chat about the lessons learned in starting a business with two partners to leading a team of autonomous managers and their broader teams, what the Perth market is missing and how to capture external opportunities to enrich your local agency, and personal growth above all else. Give this episode a listen if you're looking to be inspired. No cliches here, we promise. Thank you to Brett from ICN who lent us the studio for recording. Keep an eye out for the video that will launch on YouTube in the coming month. Also, I'm in Berlin now which means the future of the poddy will be more digital, although it's still to be decided as we enter a short hiatus. More details to come on our social pages!

Robert Bentley, Perth's self-grown business coach, mentor and author

This episode may be just what you need to crack into a new burst of motivation for the second half of this year. With 20 years of business coaching and mentorship under his belt, many of Perth's fastest growing businesses owe their success to Rob. In this episode, we don't cloud secrets to success in hints and nuances, or suggest that you, too, could be an up and coming business coach if you follow five easy steps (yeah, right, a cookie cutter approach never works). However, what we will do is dive into what makes Rob who he is, and how he navigated through previous experience to get to where he is today. Knowing the inside story could help you connect with your own potential career path as a coach, see new ways to gain or seek mentorship or fill you with confidence to take the next leap for your business and engage someone like Rob to help you grow. As always, leave your comments and questions and we'll continue the conversation! Check out more about Rob www.robertbentley.com.au.

Marketing careers for Gen Z and beyond

Michael Maiolo, Juliana Ho and Roydon Elliott from PS Digital join me in the studio to talk about entering the workforce in Perth. It's not often we get the perspective of young people leaving university and entering the "rat race," and I'd say it's far more uncommon to think of it as the typical corporate grind when it comes to career planning these days. We've heard how our parents experienced the working world. We may even be the people in positions where 9-5 grinding or owning a business follows a rigid set of rules, but these guys come from a different perspective and it's clear this model is shaken up for future generations. This episode covers university experience in marketing versus the real world, harnessing available tools when you're joining a new business and making your mark based on your character, not the set of skills you did (or didn't) learn in education. With a supervisor, a newly employed graduate and a student/intern, this little panel will hopefully provide the insight you need to build your business better, or to take the right path if you're looking to gain experience. We also interviewed Philip, the director of PS Digital, recently, so make sure you catch his episode for the other perspective. Find out more about PS Digital at psdigital.com.au.

Brand marketing and building trust with Dani from The Brand Agency

The Brand Agency are what they say they are. It's in their name - they're all about brand. But we take it back and get behind the scenes with Daniella Chadinha, TBA's Senior UX Specialist. User experience is key when you're building or changing aspects of your brand because neglecting it can only be detrimental to your business. As business owners or wannabe entrepreneurs, we know this, but let's get into the nitty gritty of what that actually means. Read more about The Brand Agency or get in touch at www.brandagency.com.au. Connect with Dani at www.linkedin.com/in/daniella-chadinha-086912126.

Charlie Westerman on developing Personr, an AI identity platform for data security

Charlie was bullied at school... by the teachers, and his experience has probably been felt by many entrepreneurial kids who learn a little differently. Sound like you? The rest of this episode touches on exactly why we need AI in business, from real estate to HR and international corporations that hire across the globe. We chat fraudulent documentation, how to put new best practice security measures in place as a business following the Optus and Medicare data breaches and where the future of data security is headed in Perth. Check our Personr at https://www.personr.co/