THE SMARKETING SHOW

UNSTOPPABLE MSP MARKETING – The Smarketing Show An Interview with Crystal Conkle, CMO of The 20

Get ready…this episode is PACKED with marketing insights every MSP leader needs heading into 2026. Rick sits down with Crystal Conkle, the powerhouse CMO of The 20, to break down exactly what’s working (and what’s NOT) in today’s MSP marketing landscape. Crystal shares her candid takes on the evolving role of marketing, what MSPs are consistently underestimating, and the strategies that are separating top-performing providers from the rest. If you want your MSP to dominate your market, this is the episode to watch.

2026 Trends & Opportunities for Print Providers with Global Analyst Louella Fernandes (Quocirca)

In this episode, host Rick Lambert sits down with Louella Fernandes, Managing Director at Quocirca, a leading global research and market insight firm for the print and imaging industry. Louella shares her expert perspective on the trends, threats, and opportunities shaping the business printing market heading into 2026. What You’ll Learn: * The key drivers reshaping the Global and U.S. print market * How security, sustainability, and digital transformation are redefining print strategies * Insights from Quocirca’s Print Security Insights * The growing opportunity for dealers to evolve beyond print * Why security, cloud printing, and workflow automation should be 2026 priorities   Whether you’re a copier dealer, MPS provider, or print OEM, this 30-minute discussion delivers actionable insight to help you navigate the next wave of industry change. About Quocirca: Quocirca is a global research firm specializing in market intelligence for print, imaging, and digital workplace transformation.

AI Usage Update for MSPs | Keven Ellison Interview - The Smarketing Show

Join host Rick Lambert interviewing Keven Ellison, Director of Marketing for AIS on how managed service providers can put AI to work inside their business. From automating sales outreach and personalizing marketing campaigns to streamlining service delivery and optimizing operations, each episode delivers real-world use cases MSPs can apply today to grow smarter and work more efficiently. https://in2communications.com/the-smarketing-show/ [https://in2communications.com/the-smarketing-show/]

The State of the $608 Billion MSP Market | Jay McBain Interview - The Smarketing Show

The Managed Service Provider (MSP) industry is undergoing massive transformation and it’s only just beginning. In this episode, Rick Lambert interviews Jay McBain, one of the most respected channel analysts in the world, to dive deep into the $608 Billion global MSP market of the future. Jay unpacks: • Where the biggest growth opportunities lie ahead for MSPs • How the global MSP landscape is evolving • The new generation of B2B buyers—and how they’re rewriting the rules of sales and marketing • Why MSPs must pivot their strategies now to stay competitive If you’re an MSP, vendor, distributor, or channel leader, this is a must-watch conversation that will reshape how you think about the next decade of growth. Don’t forget to like, comment, and subscribe for more expert insights into the future of technology, sales, and marketing on THE SMARKETING SHOW. https://in2communications.com/the-smarketing-show/

Accelerating Growth with Jenna Miner: How ConnectWise is Supporting the Dealer Community

In this episode of The Smarketing Show, Aaron Dyck sits down with Jenna Miner, Channel Development Manager at ConnectWise, to talk about how the dealer community is having success with managed services. Jenna shares the upcoming events and resources that ConnectWise provides for dealers looking to increase their revenue with IT services. Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry: https://in2communications.com/the-smarketing-show Connect with Aaron Dyck on LinkedIn: https://www.linkedin.com/in/aarondyckmarketingstrategist/