The Susie Prout Show

47. $50,000 on your degree and nothing on your business?

This episode might make some people uncomfortable. Because today I’m talking about one of the biggest reasons I think incredible businesses struggle. It’s our mindset around investing. In this episode, I’m sharing the honest conversation that made me stop and think, why so many people happily invest in degrees, qualifications and professional development... but suddenly freeze when it comes to investing in learning how to actually run a business. I’m also sharing the things I personally invested in over the years to get to where I am today. Because sometimes the cost of not investing is much bigger than the investment itself.

46. How automating instagram dropped my revenue

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.

45. 1-1 business and incorporating a membership

In this episode Susie breaks down the 1-1 consultation business verse the 1-many form of business, and why running a hybrid model of both has the most benefits. Including real client examples of how they did this!

44. The 4 biggest benefits of Memberships over Courses

In this episode, I break down the four biggest reasons memberships are outperforming courses in 2026, especially in the health, wellness, and service-based space. We’re talking about what’s actually working right now (not what used to work). I cover: – Why memberships are more “AI-proof” than one-off courses – The truth about audience size (and why small audiences can win big) – The difference between clients who thrive vs clients who stall – Why generalised courses are losing and personalised pathways are taking over If you’ve been thinking about creating a course, or you’re wondering whether a membership model could be a better fit for your business, this will give you a much clearer direction. The Membership Model https://www.susieprout.com/the-membership-model

43. Do memberships always have to be cheap?

If you’ve ever thought a membership has to be cheap to work… this episode is going to change the way you see it. In this episode of The Susie Prout Show, I break down what a membership actually is (in the simplest way possible) and why it has nothing to do with being “low ticket.” A membership is not about price. And when you understand that, everything changes,how you structure it, how you price it, and how you sell it. Inside this episode, I cover: * What a membership model really is * Why memberships are often misunderstood as low-cost offers * How to think about pricing your membership properly * The difference between one-off offers and recurring revenue * Why solving an ongoing problem is the key to a successful membership 💌 Want help creating and selling your own membership? Join the waitlist for The Membership Model: www.susieprout.com/the-membership-model-waitlist