The Video Reformation

69. Video Deep Dive: The Making of Contract Hound

When you're looking at a finished video, it can be easy to forget what it takes to turn a video concept from vision to reality. That's why this week, Ben and Justin break down one of their favorite videos they made for their client Contract Hound. This episode is brought to you by LinkOut.

68. The Evolution of the B2B Sales Funnel

How well does the traditional sales funnel represent today's B2B customer journey? In this week's episode, Ben and Justin break down alternative funnels for the modern B2B company including the flywheel, content marketing funnels vs. sales funnels, and the transtheoretical model of change. This episode is brought to you by Hairbnb.

67. How to Fail at B2B Video: Part 2

Everybody makes mistakes, and we've made so many that we had to divide this topic into 2 episodes. Join Ben and Justin for a retrospective of even more ways you can mess up your video - everything from poorly managing your crew to not organizing and streamlining your post-production.

66. How to Fail at B2B Video: Part 1

Everybody makes mistakes. Join Ben and Justin for a retrospective on the myriad of ways you can mess up your video - everything from trying to go viral to bringing in the wrong team. There's so many different ways to fail, we had to divide it into two episodes! This episode is brought to you by Cribble.

65. Reimagining the Testimonial Video

Haven't we as a society moved past the standard testimonial video? In this episode, Ben and Justin talk about their disdain for the outdated, traditional testimonial video and re-envision how these videos can be more personal and powerful by adjusting your creativity and execution. This episode is brought to by the Podcast Sponsor Clearing House.