The Work Between: The Business of Photography

IPS Isn’t a Pricing Model (And Other Things You’ve Been Told Wrong)

Let’s clear this up once and for all: IPS is not a pricing structure. In this episode, we’re breaking down what In-Person Sales actually is—and what it’s not. Because photographers keep mixing up “IPS vs all-inclusive” like they’re opposites. Spoiler: they’re not even in the same category. Here’s what we’re covering:   * The difference between how you sell vs what you sell * Why you can offer albums and digital files when doing IPS * The myths about “no one wants IPS” or “clients only want digital” * What matters most: experience, not delivery method We also talk about our own evolution—from full IPS to online galleries, and how we still drive intentional sales that feel good to everyone. Whether you’re doing same-day ordering appointments or letting clients decide from the comfort of their couch, this episode will help you sell better—without all the IPS confusion. Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers [https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers] Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing [https://www.theprofitableportraitsocietyeducation.com/photography-marketing] We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv [https://www.theprofitableportraitsocietyeducation.com/get-motiv] Allison → lentillephotography.com [https://www.lentillephotography.com/] / @lentillephotography [https://www.instagram.com/lentillephotography] Jenny → jennycrugerphotography.com [https://www.jennycrugerphotography.com/] / @jennycrugerphotography [https://www.instagram.com/jennycrugerphotography] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Stop Copying and Start Building Something Real

The fastest way to stall your growth? Spend all your time copying everyone else. In this episode, we’re getting spicy. Because while imitation might feel like a shortcut, it’s actually keeping you from building something sustainable. We’re talking about the not-so-subtle habits that photographers fall into when they feel stuck, like:   * Using someone else’s images for marketing (yes, even “for inspo”) * Copying website copy, taglines, or even brand tone * Posing as a fake client to get someone’s pricing * Rebranding over and over again instead of building actual systems This isn’t about being better than anyone. It’s about getting honest: If your business is built on someone else’s strategy, you’ll never feel confident running it. This episode will help you spot the behavior, call it what it is, and refocus on building your business—your way. Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers [https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers] Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing [https://www.theprofitableportraitsocietyeducation.com/photography-marketing]     We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv [https://www.theprofitableportraitsocietyeducation.com/get-motiv] Allison → lentillephotography.com [https://www.lentillephotography.com/] / @lentillephotography [https://www.instagram.com/lentillephotography] Jenny → jennycrugerphotography.com [https://www.jennycrugerphotography.com/] / @jennycrugerphotography [https://www.instagram.com/jennycrugerphotography] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Your Website Isn’t Enough—Why You Need a Google Business Profile

If you’re putting energy into SEO and your website but ignoring your Google Business Profile… it’s time to fix that. In this episode, we’re talking about one of the most underused and misunderstood tools photographers have access to: your Google Business Profile (GBP). We’ll break down:   * Why showing up in the Map Pack matters more than you think * How your GBP helps you rank even if your website isn’t perfect * The most common mistakes photographers make when setting it up * What to post, how often, and how to get reviews that actually work And yes, we’ll share exactly what we do inside our own business to stay visible without spending a dime on ads. Whether you’re brand new to GBP or just haven’t touched it in months, this episode is a must-listen if you want more local inquiries without more hustle. Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers [https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers] Grab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing [https://www.theprofitableportraitsocietyeducation.com/photography-marketing] We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv [https://www.theprofitableportraitsocietyeducation.com/get-motiv] Allison → lentillephotography.com [https://www.lentillephotography.com/] / @lentillephotography [https://www.instagram.com/lentillephotography] Jenny → jennycrugerphotography.com [https://www.jennycrugerphotography.com/] / @jennycrugerphotography [https://www.instagram.com/jennycrugerphotography] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

You’re Not Too Expensive—You’re Just Out of Their Budget

“We love your work, but…” Ugh. You already know what’s coming next. A soft no that turns into self-doubt, panic pricing, or worse—discounts that eat your profit alive. But here’s what we want you to remember: You’re not too expensive. You’re just not for everyone’s budget. And that’s okay. This episode will help you stop internalizing pricing objections and start owning your worth—without apology.   We’re walking through:   * What “out of budget” really means (hint: it’s not personal) * How to use our free CODB calculator to actually price with clarity * Why being part-time doesn’t mean part-priced * What to say when someone asks for a discount or compares you to someone cheaper CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing [https://www.theprofitableportraitsocietyeducation.com/photography-marketing] CODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator [https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator] Have any questions? Send us an email at use.motiv@gmail.com [use.motiv@gmail.com] We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv [https://www.theprofitableportraitsocietyeducation.com/get-motiv] Allison → lentillephotography.com [https://www.lentillephotography.com/] / @lentillephotography [https://www.instagram.com/lentillephotography] Jenny → jennycrugerphotography.com [https://www.jennycrugerphotography.com/] / @jennycrugerphotography [https://www.instagram.com/jennycrugerphotography] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Why You're Delivering Too Many Images (And How to Fix It)

You’re over-delivering—and undercutting your profit. Photographers often add more images “just to be nice,” or because a gallery feels incomplete without them. But what is it actually doing?   Confusing your client, bloating your workflow, and burning you out.   In this episode of The Work Between, we’re walking through the hidden cost of over-delivery and how to easily fix it. You’ll learn:   * Why delivering too many images is confusing your clients (not impressing them) * How over-delivery sabotages your pricing structure and long-term profitability * The sweet spot for how many images to include—and how to decide Grab our freebies: CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing [https://www.theprofitableportraitsocietyeducation.com/photography-marketing] CODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator [https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculator] Have any questions? Send us an email at use.motiv@gmail.com [use.motiv@gmail.com] We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv [https://www.theprofitableportraitsocietyeducation.com/get-motiv] Allison → lentillephotography.com [https://www.lentillephotography.com/] / @lentillephotography [https://www.instagram.com/lentillephotography] Jenny → jennycrugerphotography.com [https://www.jennycrugerphotography.com/] / @jennycrugerphotography [https://www.instagram.com/jennycrugerphotography] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.